Video marketing has exploded in popularity in recent years. By 2023, video content is projected to account for 82% of all internet traffic. With video dominating online consumption, it’s clear that brands need to prioritize video marketing strategies to engage audiences and drive results.
In this article, we’ll cover effective tactics to optimize your video approach on three key platforms: YouTube, social media, and your owned website/mobile app. Implementing these video marketing best practices can help dramatically improve your reach, engagement and conversions this year.
YouTube Marketing Tips to Boost Your Strategy
With over two billion monthly logged-in users, YouTube is the undisputed king of online video. Ranking high and getting views on YouTube should be central to your video strategy. Here are some proven tactics to optimize your YouTube success:
- Keyword optimize your video titles, descriptions and tags. Include your target keywords naturally to help get discovered in searches.
- Participate in YouTube trends/challenges like product reviews or challenge videos to capitalize on popularity.
- Use cards and end screens to encourage viewers to subscribe, watch more or visit your site after viewing.
- Analyze YouTube Analytics data on impressions, CTR, audience retention and more to refine your approach.
- Optimize custom thumbnails to make them compelling and clickable. Experiment with text overlays.
- Prioritize video SEO with closed captions, transcripts and meta descriptions for better rankings.
- Promote top videos on other social platforms like Facebook and Instagram to maximize reach.
- Collaborate with influencers in your niche to tap into their audiences and credibility.
- Go live on YouTube to engage viewers in real time and humanize your brand.
- Test different video styles/lengths to see what content resonates best with your audience.
Key Takeaways for YouTube
- 🏆 Choose target keywords carefully to help your videos rank high in YouTube search results.
- 🏆 Include clickable end screens to drive viewers to desired actions after watching your video.
- 🏆 Custom thumbnail images and titles greatly impact click-through rates from search, so optimize them.
Optimizing Your Video Content for Social Media
In addition to YouTube, it’s crucial to leverage other social platforms like Facebook, Instagram, Twitter and TikTok for video marketing. Here are some tips to succeed:
- Keep videos short – 60 seconds or less is ideal. Attention spans are short on social.
- Use captions and text overlays so viewers understand your videos even with sound off.
- Personalize and tailor content for each platform’s unique audience and specialties.
- Use built-in editing tools on platforms like Instagram and TikTok to easily optimize.
- Post consistently 2-3X per week to stay top of mind and keep your channel thriving.
- Analyze performance data – views, completion rate, engagement etc. Refine based on what works.
- Promote top social videos back on your YouTube channel and website to maximize impact.
- Partner with influencers in your space for collaborations, shoutouts and original content.
- Participate in viral video challenges and trends relevant to your audience for discovery.
- Optimize preview thumbnails so they are crisp, clear and compelling on small mobile screens.
Key Takeaways for Social Media
- 🏆 Study each platform’s best practices for video length, formats, editing etc.
- 🏆 Consistently track performance data over time to refine your video strategy.
- 🏆 Synergize your social videos and YouTube channel for greater combined reach.
Creating Compelling Videos for Websites and Mobile
Videos can be hugely beneficial for engagement and conversions on branded websites and mobile apps. Here are some tips to optimize:
- Optimize for vertical viewing – many watch videos holding their phone vertically.
- Enable auto-play for videos above the fold so they start as soon as the page loads.
- Include videos on landing pages/sales pages to boost credibility and conversions.
- Embed gated videos that offer exclusive content in exchange for contact info.
- Host videos natively for faster load times compared to YouTube/Vimeo etc.
- Transcribe videos and overlay text to increase accessibility for all users.
- Monitor user behavior metrics around videos to determine ROI.
- Include playlist modules to automatically play related videos to increase views.
- Test different video styles/lengths to identify the most engaging formats for your viewers.
Key Takeaways for Website and Mobile Video
- 🏆 Place videos in visible positions on key pages for maximum impact.
- 🏆 Remove friction and optimize for ease of viewing on both desktop and mobile.
- 🏆 Include transcripts and captions to ensure access for those with disabilities.
- 🏆 Analyze user engagement metrics around your videos to refine approaches over time.
Implementing a strategic video marketing approach tailored for YouTube, social media and your owned channels is essential for success today. Well-crafted videos that engage viewers and compel them to convert will separate you from competitors still focused on written content.
The key is optimizing videos specifically for each distribution channel – crafting content that fits viewing habits and keeping data top of mind.
For help taking your video marketing to the next level in 2023, contact the experts at M&G Speed Marketing Agency. Our team can help assess your current video strategy and map out an effective roadmap that delivers real ROI. Let’s connect!
FAQs – Yeah, We know You Still Have Questions!
What is the ideal video length for social media?
⚡60 seconds or less is recommended. Attention spans are short on social, so brief videos work best.
How often should I post new videos on YouTube?
⚡1-2 times per week is ideal. This provides new content consistently without overwhelming subscribers.
What’s a good click-through rate for YouTube video thumbnails?
⚡5-10% or higher is a solid CTR. Anything below 3% may indicate your titles/thumbs need refinement.
Should I hire a video marketing agency or do it myself?
⚡Consider your available time and in-house skill level. Agencies can provide expertise your team may lack.
How do I make sure my videos show up in search?
⚡Strategic keyword optimization in titles, descriptions, captions etc. will improve findability.
What’s the most important video marketing platform today?
⚡It depends on your target audience and video goals. YouTube, Facebook and Instagram all have huge video user bases.
How can I repurpose one video across different platforms?
⚡Tailor the content’s description/length for each platform, but reuse the same core video. Add platform-specific branding.