Manager of Social Media Channels: Heads up! You Need These Skills

20 skills for social media managers
Importance of a Social Media Manager For Businesses!

In this essay, we will talk about the skills that a social media manager must have in 2024. There are many different types of people who can work as SM Managers and it is important to understand what skills and knowledge they need for this position.

In 2022, social media will continue to be a big part of our lives. Social media managers need to keep up with the changes in technology and social media so they can adapt their strategies accordingly. Whether you use social platforms for personal purposes or for your business, you need to ensure that your online presence is consistent and engaging.

The social media landscape is constantly changing and it can be difficult to keep up with the changes in technology and social networks. That’s why we have written this article to help you understand the key skills a social media manager will need in 2022.

What does the role of a social media manager entail?

A social media manager is someone who manages the company’s social media accounts. They are responsible for creating and maintaining a consistent online presence across all of the different platforms, whether it be Facebook, Twitter, Instagram or LinkedIn.

The role of a social media manager has changed significantly over the last few years and will continue to evolve in the next few years as well. The focus is now on analytics, measurement and ROI.

Banner about how to know if a person is a good social media manager
Learn to hire a good social media manager

What are the responsibilities of a social media manager?

Social media managers need to be able to effectively manage the company’s online presence across different platforms. They also need to be able to post content, engage with a community and monitor the company’s brand reputation.

They need to be creative in their approach and make sure they are posting relevant content that is going to appeal to their target audience.

In essence, these are the tasks of a social media manager:


  • Develop a social media strategy that will help the company reach its goals.
  • Work with other departments within the company to make sure they are on board.


  • Create and manage content for different platforms.
  • Keep an eye on the trends and adapt the content accordingly.
  • Be able to work with different types of content and formats, from images to videos.


  • Stay on top of the latest trends in social media.
  • Be able to work with new platforms and features that are being added by social media sites.


  • Engage with the community and respond to feedback.
  • Be able to communicate with a wide range of people, from different cultures and backgrounds.
  • Be able to communicate with other departments.

Soft Skills

  • Be able to work on a team and problem-solve.
  • Be creative and think on your feet.
  • Be able to work on a deadline and think outside the box.
  • Have good time management and multitasking skills.
  • Be able to work under pressure and manage multiple accounts.
  • Be able to work independently and understand your clients’ businesses.
What Does A Social Media Manager Do

What isn’t a social media manager?

A social media manager’s job is not to create content for their clients. It’s to manage the social media accounts of their clients and help them reach goals by creating engaging content. This is important to know whether you are an employer or a job seeker.

Assigning tasks to social media managers that are not their job is a common problem. It could be that you are too busy, or don’t know how to do it yourself, but this will not help your business in the long run.

This is why it is important to know what a social media manager does and how you can help them do their job.

In 2023, social media marketing holds significant importance.

In today’s digital world, social media marketing has become an essential part of any business strategy. The importance of social media will only increase in the future as more and more people join these platforms every year.

According to a study by Statista, the number of active social media users is increasing every year. In 2017, there were 2.86 billion monthly active users on the main social networks worldwide. By 2022, this number will increase to 3.96 billion monthly active users. By 2025, it is expected to reach 4.41 billion monthly active users worldwide.

The importance of social media marketing is obvious. If you want to reach as many people as possible, social media is a must.

While the increasing use of social media may be good news for businesses, it also presents them with new challenges.

If you are a social media manager, you need to be prepared for these challenges. The skills of a social media manager are changing all the time, but there are some skills that are more important than others.

Let’s start!

What are the reasons to pursue a career as a social media manager?

How to Become a Social Media Manager in 2022 + Start Your Own Agency ⭐️

The first question you need to ask yourself is why you want to become a social media manager.

Are you interested in this field because it is exciting and challenging? Do you want to be part of an industry that is growing fast?

Whatever your reason, you should know that social media managers have to be prepared for a lot. Not only can they post all day on Twitter and Facebook, but they also need to be able to communicate with their team and their customers.

Social media managers also need to know a lot about the company they work for. They need to understand what the company wants to achieve and how social media can help them do that.

Social media managers also need to be able to work with many different people. They need to coordinate their efforts with the other people in their team and with their customers.

A social media manager must be able to work well under pressure. Social media is constantly changing, and it is important that they are able to adapt. They need to be able to deal with the unexpected and find solutions when things do not go as planned.

Here are 20 valuable skills to navigate the upcoming shifts in the realm of social media:

Creativity and Analytical Thinking

  • Be a creative and analytical thinker.


  • Have good communication skills.
  • Be able to communicate effectively with other departments in your company.

Social Media Platforms and Tools

  • Know how to use the main social media platforms effectively.
  • Be able to use a variety of social media marketing tools.
  • Know how to use social media analytics tools.
  • Be able to use tools like Hootsuite and Tweetdeck.

Strategy and Planning

  • Know how to develop a social media strategy that works for your business.
  • Be able to manage multiple projects at the same time.
  • Be able to manage multiple people at the same time.
  • Base your marketing plans on data.

Writing and Audience Research

  • Be able to write effectively for your audience.
  • Be able to research the demographics and profiles of your target audience.

Brand Identity and Engagement

  • Know how to create a strong brand identity for your company.
  • Understand what makes people respond to your posts on social media.

Soft Skills

  • Be able to work in a fast-paced environment.
  • Be able to promote yourself and your business.
  • Be able to manage people and projects effectively.
  • Be adaptable.

Actions performed on a daily basis in the role of a social media manager.

The answer is simple: everything. The skills and knowledge a social media manager needs are many, with no one thing being more important than another. It’s all about balance, but there is so much to learn that it can be hard to know where to start.

The best way to learn is by doing. This means taking on different initiatives in your company and trying to implement social media strategies for them. This way, you learn what works best, what does not work at all and how to improve your skills over time.

The most important thing to remember is that it’s not about you; it’s about the people who use your social media platforms. Your job is to make sure they have a great experience and find the information they need. So it’s not always about you, it’s about your target audience and what is most useful for them.

This year, social media will continue to be a driving force in the marketing world. It is important that you stay up-to-date and learn how to use it properly. You can do this by taking online courses, reading books, and learning from others in your field.

As a social media manager, it is important that you keep up with all the new things in this ever-changing world. The sooner you find out about new trends, the better off your business will be in the future.

So take another look at the 20 skills and make sure you are up-to-date.

Which social networks should you be familiar with?

The top-performing social media platforms in 2023 were:

Rank Social Media Channel Monthly Active Users (MAUs)
1 Facebook 2.9 billion
2 YouTube 2.5 billion
3 Instagram 2 billion
4 TikTok 1.05 billion
5 WeChat 1.3 billion
6 WhatsApp 2 billion
7 Twitter 436 million
8 LinkedIn 830 million
9 Reddit 430 million
10 Pinterest 445 million
11 Snapchat 557 million

This table ranks the top-performing social media channels based on their number of monthly active users (MAUs). It is important to note that this is just one measure of importance, and other factors such as demographics, engagement rates, and advertising potential should also be considered when choosing which social media channels to focus on.

Instagram, for example, is popular with young people, while LinkedIn is used by professionals to network with other professionals. Facebook, on the other hand, is used by people of all ages.

If you want to use your SMM skills in 2022, I recommend you familiarise yourself with the top social media platforms described above. Because these are not only the most important but also the most trending.

Nowadays, marketers are not only trying to get people to buy their products. They are also trying to get people to like and share their content.

The more likes, shares, and comments your post gets, the more it will be shared on social media and the more people will see it. And that’s what you want!

Social Media Explained for Beginners with Tips, History, Learning, and Resources

What advantages does hiring a social media manager bring to your business?

Social media managers can help you get more exposure on major social networks. If you want to run a successful business, it is important that your products are seen by as many people as possible. Social media managers are the ones who can help you achieve this.

They know how to make your brand look good on social media and increase its popularity. They research what people like, what they talk about, and what kind of content gets the most attention. They use this information to create engaging posts for your social media channels that make people want to follow you.

Also, help you gain more followers. They have different techniques they can use to promote your brand and increase the number of people who follow it.

Community managers, as they are also called, are extremely useful in the world of online marketing.

Social media managers are a must if you want to be successful in this industry. They make sure your brand gets noticed and help you take it to the next level.

Social media marketing (SMM) is the practice of utilizing social media platforms for marketing purposes.

Social media marketing means using social networks to promote your business and attract more customers. It’s a great way to communicate with potential customers, increase brand awareness, and boost sales.

When it comes to marketing your business online, you have several options. Social media marketing is one of the most popular because it’s free or paid but easy to do. Plus, it can be very effective if done right.

What is Social Media Marketing? (And Why Does It Matter?)

Promote your business by utilizing social media marketing effectively.

There are many different ways you can use social media marketing for your business. For example, you can post pictures, videos, and blog posts about your business. You can also use social media to communicate with customers, answer their questions, and hear what they have to say.

It is important that you are consistent when using social media marketing. You should post something at least once a day, but you do not have to do it all at once. It’s fine if you spread it out over several days. You can also use social media to show people a behind-the-scenes look at your business. This is a great way to connect with customers and let them get to know you better.

These are only a few of the crucial activities you can engage in on social media, as there are numerous others available.

  • Get people on your email list. This is your private runway, where you can share exclusive content and offers with your most loyal fans.
  • Share useful content. Whether it’s a blog post, video, or infographic, make sure you’re providing value to your audience.
  • Be consistent. Post regularly and interact with your followers on a regular basis.
  • Engage with your audience. Ask questions, respond to comments, and participate in conversations.
  • Post interesting and relevant content. Don’t be afraid to mix things up and try new things.
  • Connect with people at events and conferences. Social media is a great way to extend your reach and connect with people who might not otherwise know about your business.
  • Share industry news and articles. This shows that you’re knowledgeable and passionate about your field.
  • Help people with their questions and problems. This is a great way to build trust and goodwill with your audience.
  • Be a resource for your followers. Offer advice, tips, and support.
  • Connect with people who aren’t your customers. This is a great way to grow your audience and reach new potential customers.
  • Connect with influencers in your industry. This can help you get your brand in front of a wider audience.
  • Connect with other people in your industry. This is a great way to network and learn from others.
  • Connect with your customers and prospects. This is a great way to build relationships and nurture leads.

This is a very important point because you don’t want to be where your target audience is not. Choosing which social media platform is best for your business needs is a tricky thing to do. You want to pick a social media platform that has your target audience and makes it easy for you to connect with them. Here are 5 tips to help you choose the best platform for your business needs.

Creating an effective social media strategy involves the following steps:

  1. Target the right people. Not all social media platforms are created equal. Choose the ones where your target audience is most active.
  2. Get to know your audience. What are their interests? What are their pain points? The more you know about your audience, the better you can tailor your content to their needs.
  3. Spy on your competition. What are they doing well? What could they be doing better? Use your competitors’ social media presence as a benchmark for your own.
  4. Audit your social media accounts. Take a close look at your social media presence and identify areas where you can improve. For example, are your profiles complete and up-to-date? Are you posting regularly?
  5. Create and optimize your social media profiles. Make sure your profiles are visually appealing and easy to navigate. Include relevant keywords in your bios and profile descriptions.
  6. Get creative. Social media is all about visuals. Use high-quality images and videos to capture attention and tell your story.
  7. Use a social media content calendar. This will help you plan and schedule your content in advance, so you can stay consistent and organized.
  8. Create content that your audience wants or needs. Don’t just sell your products or services. Share valuable content that will educate, entertain, or inspire your followers.
  9. Track your KPIs and adjust your strategy accordingly. Use social media analytics to track your progress and see what’s working and what’s not. Then, make necessary adjustments to your strategy.

Here is a FREE SM Strategy template from Hootsuite

How to Choose the Right Social Media Platforms for Your Business

1. Check the demographics of each social media platform.

Different social media platforms have different user demographics. For example, TikTok is popular among Gen Z users, while LinkedIn is popular among professionals. Before you create social media accounts for your business, it’s important to understand where your target audience is spending their time online.

Illustration with metrics about the use of social media

2. Check the demographics of your target audience.

Once you know where your target audience is hanging out online, you can start to narrow down your list of social media platforms. For example, if you’re targeting millennials, you’ll want to focus on platforms like Instagram and Snapchat. If you’re targeting businesses, you’ll want to focus on platforms like LinkedIn and Twitter.

Chart with percentages of ages of people using social media to date

3. Check out your competitors.

Take a look at your competitors’ social media presence. Which platforms are they using? What kind of content are they sharing? By analysing your competitors’ social media strategies, you can get some ideas of what’s working and what’s not.

4. Check out your own personal brand.

If you have a personal brand, you’ll want to consider how that brand aligns with the different social media platforms. For example, if you’re a professional speaker, you might want to focus on LinkedIn and Twitter. If you’re a creative artist, you might want to focus on Instagram and TikTok.

5. Check the size of your target audience.

Once you’ve narrowed down your list of social media platforms, it’s important to check the size of your target audience on each platform. You can use tools like Google Analytics and social media analytics tools to get this information.

By following these steps, you can choose the right social media platforms for your business and reach your target audience where they are already spending their time.

Final words on the essential skills required for a social media manager.

In conclusion, social media is a great tool to use for your personal brand. You need to make sure you are using the right platforms and that you have the correct skills needed in 2022.

Here are five key points to remember:

Number 1: Seek guidance and support from an experienced mentor.

You need to find a mentor who is successful in your field. This will allow you to learn from someone who has been there and done that.

Number 2: Develop a schedule for producing content.

You need to create a content calendar that shows what you will be creating and when. This will allow you to plan out your year in advance.

Number 3: Craft a mission statement that defines your personal brand.

You need to create a personal brand mission statement that defines what you stand for and what your goals are. This will help you stay focused on the right things.

#4: Build relationships

Number 4: Foster connections with others.

You need to build relationships with people in your industry. This will allow you to learn from them and get advice from them.

Number 5: Assume a leadership role.

You need to be a leader in your industry. This will allow you to get more opportunities and gain the respect of others. A leader is not the one who knows the most, but the one who is the most willing to learn.

I hope these tips will help you in your career. Do you have any other advice for social media managers? Please share it with us in the comments below!

If you found this article helpful, please share it with your friends and colleagues on social media.😁😁😁

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