Challenge
Despite years of investment and resources, the website was not well placed. Management was discouraged to try SEO and invested its marketing budget exclusively in paid traffic.
Solution
After reviewing the technical aspects of the website, the best on-page practices for SEO and the backlink profile, we have determined that the previous SEO efforts were not optimal.
We corrected the website's Core Web Vitals, optimised the pages with the latest best practices for SEO and cleaned up the internal and external backlink profile.
After 3-4 months, the website's ranking improved significantly, from 12-30 daily organic visitors in 2018 to 2k+ daily visitors.
The Result of Our Work
It did not take long for the website's management to see the first results. This motivated them to continue the SEO efforts and move forward with more aggressive SEO strategies.
- 82% of the traffic is coming from search results;
- 11,8 of the general traffic is direct traffic;
- 1.7 is branded traffic
- 0.9 Is social traffic
1.9% CTR
40% less CPA
972% ROI