Despite years of investment and resources, the website was not well placed. Management was discouraged to try SEO and invested its marketing budget exclusively in paid traffic.
After reviewing the technical aspects of the website, the best on-page practices for SEO and the backlink profile, we have determined that the previous SEO efforts were not optimal.
We corrected the website's Core Web Vitals, optimised the pages with the latest best practices for SEO and cleaned up the internal and external backlink profile.
After 3-4 months, the website's ranking improved significantly, from 12-30 daily organic visitors in 2018 to 2k+ daily visitors.
- 82% of the traffic is coming from search results;
- 11,8 of the general traffic is direct traffic;
- 1.7 is branded traffic
- 0.9 Is social traffic