Digital Marketing & SEO Services

Search engine optimization (SEO) helps your business rank for the exact keywords or phrases your potential customers are searching for. SEO has many different applications, but one of the best is to help your business get the best return on investment.

SEO helps make your business more visible to your potential customers and improve the overall performance of your website. For example, if you want your business to rank better in search engines than your competitors, you should include SEO in your marketing strategy.

A good SEO strategy must be tailored to the company and the specific product or service. The average cost of a good SEO strategy is around 800 euros for small websites and around 3,000 euros for large websites.

These prices usually include the cost of tools, software and execution. However, the costs for content creation and backlink management vary greatly.

There are three main goals of SEO :

1. Generate organic traffic
2. Generate leads
3. Increase sales

The overall goal of an SEO strategy is to increase your website’s online presence in the primary search engine results pages. The reason is obvious: the goal is to become the search engine authority for your industry. To achieve this, you must have the skills and abilities to increase your website’s presence through content and other means.

Check how SEO helps philenews News Portal!

SEO is an online marketing methodology that focuses on how your website performs in all search engines. You need to follow basic optimization and content creation best practices.

If you have this basic knowledge of how SEO works, your website will gain more visibility over time.

You can also hire an SEO expert to test an SEO strategy for your website. The outcome of the test does not depend on the SEO expert but you. This is because you need to measure how your business performed before and after starting an SEO strategy.

The best indicator that an SEO strategy is working is your percentage increases in sales. Nothing motivates you to make an effective SEO effort better than an increase in ROI thanks to an SEO plan.

These three are the most important aspects to rank a website with SEO

• Relevance of the content for important keywords
• Loading speed on mobile and desktop
• Usability

All three of the above main areas of SEO determine how well a website will rank.

Content is king.

You will often find websites with terrible usability and slow loading speeds but with deep, well-researched content that answers important search intent for various keywords. As mentioned above, content is king.

Focusing on relevant content plays the main role in the search engine, measuring which page should be prominent in the search results.

But there’s a catch: poor user experience design and poor metrics for loading speed will cause the page to lose ranking very quickly. Once search engines start tracking social signals and other engagement KPIs, content loses influence.

Therefore, a page with good content, plus a good loading speed and a great user experience, will hold its positions longer. This allows you to monitor rankings more closely and take action as soon as a loss of rankings is noticed.

Usually, this is for branded keywords or other keywords where your pages are a proven authority in the city or country/countries.

Such rankings are built up over time. No new website (under 3 months) can achieve such a first page on Google.

If you are an established business and search engines like Google have gathered a lot of information about your business over time, they will begin to trust your content and, for lack of a better candidate for a first-page position, assign your site that position.

But again, if you don’t work to keep that position, you can lose it quickly.

Competitors may notice your prominent position in the search results for the keyword(s) and launch an SEO campaign to bring you down in the search results.

If you have a website that appears on the first page of Google search results, you have a good chance, but only if the keyword placed there means conversions for your business.

Otherwise, you may get a lot of web visits, but your conversion rates will be low.

You need to be excited about ranking on the first few pages with your money-making keywords. That’s where the money is!

Depending on the age of your website, it can take anywhere from minutes to weeks for Google to index a URL.

There is a hidden player in search engines called crawl budget.

What is a crawl budget?
A crawl budget is a value in kilobytes or megabytes, depending on how big or old a website is, that search engines assign to a website when the search engine algorithms visit the website to crawl it, render it, later index it, and determine whether a particular page in that website has earned a place in the search results.

It does not mean that it will appear in the search results just because your web page is indexed.

Rather, you need to convince the algorithms and human users that your content provides value. Otherwise, your pages may get indexed within minutes of being created, but they won’t appear on search results pages.