Search Engine Optimization (SEO) Beginners Guide

Seo beginners guide for 2021

Who’s this guide for?

Do you own an online business, run an eCommerce or are you looking for ways to promote online content marketing through Google Search results pages? Then the best thing you can do is read this guide. This guide to SEO will help you understand the mechanics of search engines and create an effective online advertising strategy. Maybe you are also a freelance SEO consultant working in an agency: Then this SEO Beginners Guide is for you. If you are focused on providing yourself with the best information on how SEO works and how to execute an SEO strategy with the best SEO best practices, you need beginner guides like this one. After reading this guide, you won’t be an SEO guru who can promise an instant ranking on SERPs number-one position (unfortunately); better yet, you’ll finish this guide and take away a solid understanding of the SEO basics described below to help search engines understand, crawl, render, and index your web pages in the best possible way.

SEO stands for Search Engine Optimization. It defines a set of adjustments and settings that every website must have in order to be properly interpreted by internet browsers and search engine crawlers. These adjustments and settings, when considered individually, can seem overwhelming because they are numerous. But by having a methodology for implementing them, they all have a positive impact on your company’s performance online. This also leads to a better user experience and more visibility in the major search engines on the internet. Some of the topics in the SEO Starter Guide are common knowledge, and you may be familiar with some of them. But the importance of this guide to SEO is to help you get the most out of these topics.

If you have an online business that revolves around one main goal, helping your audience, then your optimization tasks should improve the user experience. The crawler of a search engine like Google is one of those users. It is your most important user when it comes to driving more organic search traffic to your website because Google’s crawler also helps human users find your content.

The main goal of SEO is to present your content optimized for search engine crawlers so they can easily interpret your content and present it on their search results pages. Regardless of the size of your website, the optimization topics we will cover are designed to be applied to any size website. We hope this Guide to SEO help you improve your search engine optimization skills and increase your website’s visibility on SERPs (Search Engine Resul Pages). We want to read your feedback and questions in the comments sections below.

Enjoy your reading!

Speed SEO Services

The basics of SEO

These terms are important that you know them because we will be using them in the guide:

  • SEO – Search Engine Optimization: preparing your website to be understood by all search engines. You can also be referred to as a person and SEO type or SEO specialist.
  • Search Engine Bot – These are common names given to search engine crawler algorithms.
  • Crawler – This is the software that runs all over the internet and picks up web pages to add to its index.
  • Crawl – This describes what the crawler does. It looks for new web pages or changes to existing web pages. This process uses the links within those web pages to discover other pages on a website or linked from one website to another.
  • Index – search engines register web pages in databases by describing what content a web page has and its URL. Indexing is a process like retrieving, reading and storing a website page in a search engine index database. This process can go on all day across billions of web pages.

Is your website indexed by Google?

You can use this search operator to find out if your website is indexed by Google: site:yoursite.com. A quick test like this will help you: site:speed.cy, then check the results.

Can’t find your website in Google’s index? In that case, keep in mind that if your site is new, you’ll have to wait a few days for it to be crawled by a search engine bot. The tips listed below will help you get your website in the index faster:

  • Create social media accounts and link them to your main website
  • Create a Google My Business account and syndicate a post or page from your website there
  • Avoid a website design that makes it difficult for crawlers to find all your website URLs
  • Use a fast responding hosting server
  • Set the right tags in your web pages’ headers so crawlers can index your web pages

Does your website need SEO?

Your website is a great asset to your business, and making the most of it requires many actions. Answering these questions will help you answer the question:

  • Is your website receiving organic search traffic?
  • How many visitors come to your site?
  • Is your website loading fast on mobile devices?
  • Are you getting high-quality traffic from search engines?
  • How good is your website conversion rate?
  • Is your website content relevant to your business model?
  • Are your website visitors engaging with your site?
  • Does your website’s design match your website’s goals?

Having all these questions answered as a yes, then you already have an SEO strategy running. Meaning that you already discovered the need for your website to have an SEO Expert. If in your answer as no, to any of those questions, or all of them, you are on the right page; we will help you start your journey as an SEO expert to help your website get more exposure on search Engines Result Pages.

Why Do you need to learn SEO?

If you’re new to SEO, this guide to SEO will explain why and what to improve your SEO skills. An SEO expert should be trained to solve complex issues in a website and help a website get better visibility in all search engines that matter to your business. Follow this guide to SEO, and you will be learning ways to optimize a website. Additionally, you probably will need to hire an SEO expert to help you boost the process and reaching your goal faster. It will be cheaper in the long run.

The decision of hiring an SEO guy is important when you are starting your business. Many parts of a website require certain skills that your business might not want to wait for you to learn. But it does; if your website is just a personal blog with no products to sells, you are good at going by yourself. But in the opposite scenario, when having a business depending on selling products or services, then you might need us to help you improve things like:

  • Adulting your website content or site structure
  • Technical SEO audit about your website coding and deployment issues: for example, hosting, redirects, error pages, JavaScript and CSS used
  • Creating a content marketing strategy
  • Managing your online business exposure campaigns
  • Keyword research related to your industry
  • SEO education for your in-house staff
  • Local SEO and backlink management or link building

Be an educated client when looking for an SEO expert’s help will protect you from SEO amateurs. We strongly encourage you to check these Google resources:

Help search engines find your content

Using a sitemap is the best way search engines can discover all the URLs on your website. For Google, you need to use Google Search Console to submit your sitemap URL. Eventually, Google crawl will visit all listed URLs in that sitemap, and by doing it, it will discover many other URLs related to those pages.

What is a sitemap?

A sitemap can be two things:

  1. A file that provides search engines with information about the webpages, images, videos, and related files representing your site’s structure and internal linking between them.
  2. A sitemap can also be a web page containing an XML or HTML format for all the URLs of your website’s images, videos, and webpages.

How you decide to help the search engine find your content is up to you, but you should use at least one of the two methods described above. In Speed SEO, we recommend using both methods so the crawling of your site with be faster, resulting in faster indexing and processing of your content.

Let search engines know what to crawl

 👍 SEO Best Practices

There is a file your website should have, which is called the Robot.txt file. By using that file, you can tell all search engine crawlers what to crawl and what not. The names of that file must remain “Robot.txt”, located in the root directory and have the right parameters. Here you have a perfect example for a Sitemap File:

# speed.cy/robots.txt
# Here you tell Google's bot not to crawl any URLs in the shopping cart or icons folder, because they won't be useful in Google # Search results.
User-agent: googlebot
Disallow: /checkout/
Disallow: /icons/

Not all pages on your website will provide useful content to search results. In those cases, and to save your crawl budget (Will explain later), you should block the search engine crawlers from crawling them. The same applies to subdomains. When having different subdomains on your website, each of them needs a separate “Robot.txt file”. Here you can find a Robot.txt Validator and Testing tool for free.

 👎🏿 SEO Practices to avoid:

Search engine crawlers should never index pages with thin content.

Internal search result pages of your site should be blocked from crawlers.

Dynamic URLs created by the website should also be blocked from crawling.

Important URLs with legal or relevant content marketing should be allowed to be crawled by search engine crawlers.

The “robot.txt” file is the first file the crawlers will try to fetch. This is the main reason to tell the crawlers what to look for and what not to look for.

You block certain pages from search engines crawling bots, which does not mean that the files won’t be rendered or called from internet browsers. These are two completely different rendering scenarios. One is crawling to determine if your content is a candidate for being presented in the search engine results. The other is your web visitors browsers requesting the files to present to the user in their monitors.

There are also those bad crawlers, the ones you don’t want crawling your website for their intentions are far from being legit. For these rogue internet crawlers, there are other parameters to include in your robot.txt file. Read more about it on: How can I control bots, spiders and crawlers?

How do search engines understand your content?

When posting content on your site, you must keep two readers in mind; the search engine crawlers and the human readers. Your web pages should be rendered by these two readers the same way. Knowing this, you know that your robot.txt file should not block your javascript or CSS files from search engine crawling bots. Otherwise, human users will see one thing, and search engines bots users will see something else. This will harm your search engines organic visibilities and impact your business directly.

 👍 SEO Best Practices

In Google Search Console, you will find a URL inspection tool to check how Googlebot renders your web content to identify possible problems and their solutions.

Your webpages titles should always be accurate and unique

When it comes to content marketing relevancy, your <title> tag is the king. Because it tells users and search engines bots what a particular page in your website is all about. The title tag (<title>) must be inside the <head> element, preferably at the top of your HTML document, and it should never be a duplicate from another page of your website. for example:

<head>
<meta charset="UTF-8">
<link rel="profile" href="https://gmpg.org/xfn/11">
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin="">
<title>SPEED SEO - Best Online Marketing Strategy For Businesses</title>

The importance of the titles in search results

The title of your pages is the first opportunity your website has to drive visitors. Having boring titles will not help your website performance and search results. On the other hand, having titles not related to the web page’s content will also hurt your website because search engines will disregard your web content as relevant or poor search engine optimization.

 👍 SEO Best Practices

  • Focus on providing an accurate description of your website pages in your <title> tags
  • Write titles that flows naturally while including your main keywords or keyphrases
  • Keep the title of your page between 50-60 characters

👎🏿 SEO Practices to avoid:

Writing a title with no connection with the content of the page

Use empty titles, vague or a duplicate one like “Page number”, “no-title”, or “untitled”

Each web page must have its own title

Duplicate titles is a common error in too many websites. Not in the ones we optimize because this is one of the first ranking factors we take care of when we start the search engine optimization task. Also, consider the relevancy of the <title> tag for your mobile version pages.

 👎🏿 SEO Practices to avoid:

Never use one title text for all of your web pages or a group of them. Even when the pages are closely related, if that is the case, then those pages are not providing value to search engine pages and should be blocked from crawling via the “robot.txt” file.

The “meta description” tag and how to use it properly

There is an almost general misconception about the “meta description” tag you will clear out today. The “meta description” is not a ranking factor. But it is an organic search traffic driver factor. Google and other search engines use this tag to provide the searchers with an excerpt or summary of your content pages displayed on search engine result pages and nothing more.

The relevancy of the meta descriptions comes when your web pages are presented to search engine users. There you have the chances to engage your targeted audience by providing them with normally 130 – 160 characters of information about your page to convince them into clicking. Having a great title working together with a great meta description, you can surely improve your site CTR and organic traffic.

<head>
<meta charset="UTF-8">
<title>SPEED SEO - Best Online Marketing Strategy For Businesses</title>
<meta name="description" content="Since 2008, I&#039;ve generated over $14M in revenue for my clients. Let&#039;s talk about getting your business growing with my High-End SEO strategies." />

Why should you care about the description tag?

The meta descriptions tags are suggestions, not orders that you give to search engines. Sadly, not every time you write a great meta description for a page, that means that Google will use it. After crawling, indexing, and reading your content, Google bots might decide to use another summary text and use it as the meta description.

Google changing the meta description is because Google needs to relate the meta description displayed in the search results pages with the query used by the searcher. Google always tries to match your content with the search intent implicit in a query or keyphrase.

 👍 SEO Best Practices

Your meta description tag must summarize as precise as possible the content of each page

Your meta description tag’s target is to introduce your content to the searcher in the search result pages and to convince the search to click on your page and not on your competitor page. You need to cover these two intentions in a professional and friendly way. The length of the description tag sometimes varies depending on how good Googlebot engaged with your content page and the relevancy your content represent for a query.

 👎🏿 SEO Practices to avoid:

  • Writing a meta description with no relationship with the content of the page.
  • Using a different language on the meta description of the language of the page.
  • Using generic words or only keywords.
  • Copying the text for the meta description from the content of the page.
  • Writing a too long meta description.

The uniqueness of the description for the pages is key

Don’t copy a paragraph from your page and paste it on your “meta description” tag. You can do better than that. Your meta descriptions work for both crawler bots and human users. The meta description is also an opportunity to outrank your competitors by increasing your CTR and boost the visibility of multiple pages in your domain. When your site is a small website (a few hundreds of pages), managing the meta description tags are not a big deal. But having a website with several thousand or probably millions of web pages is not wise to do it manually. In this scenario, tell your developers to prepare the meta description to be generated automatically.

 👎🏿 SEO Practices to avoid:

  • Use one meta description text more than once.
  • The use of more than one meta description tag.

Structure your paragraphs with sub-headings

Your topics need to be introduced to the readers with the right heading tags. Give them meaning to point out relevant topics and to indicate hierarchical order in your text. Using these technics helps readers to follow the main idea of your content marketing.

👍 SEO Best Practices

Motivate the readers to continue reading

Motivate the reader to continue reading the next paragraph with direct and clear heading tags. The sub*headings are used to give also breathing space to the text. Use them wisely. 

 👎🏿 SEO Practices to avoid:

  • One word heading tag for a meaningful next paragraph.
  • Using heading tags with no hierarchical order.
  • Three heading tags together, in this case, consider bold or <strong>.
  • Using sub-heading where it makes no sense.
  • Too long heading tags.
  • Using heading tags for styling and not for keeping the content structure.

Keeping your website structure user friendly is key

The importance of search engine friendly URLs

Each type of content in your website needs to have an URL. Search engines use them to crawl and understand your website’s structure and afterwards points users to those URLs. A classic example is the images on your website; all of them needs to have their URLs. This also applies to products and changed content.

Here is the anatomy of an URL:

Anatomy of an url by speed seo

 There are different sections in a URL. for example:

https://speed.cy/top-5-digital-marketing-trends-for-2021

The secure protocol is almost mandatory and needs to have when using the best SEO practices. The hostname is the web domain address of your website; it also represents your website’s IP. At this stage, the DNS setting will resolve or interpret the domain name requested and point it to the web IP address. There can exist different versions of your web addresses using different types of prefixes.

Variations for a host name are 5:

  1. www.yourdomain.com
  2. https://yourdomain.com (secured protocol)
  3. http://yourdomain.com (unsecured protocol)
  4. https://www.yourdomain.com
  5. https://www.yourdomain.com

Normally Google will hide the protocol and prefix to make the URL friendly to the user, for example, speed.cy. But when clicking on the search bar, you can see the full version of the URL is used.

Inside the URL or web address can also be paths to content folders or sub-directories. These sub-directories are organizational and help your website files be organised and help the crawlers find that content. As the root, Those subdirectories also have file names and extensions to determine precisely which content is called from the hosting server. The URL paths are case sensitive. Meaning that “CAPITALIZED WORDS” URLs are not the same as “small case” URLs. For example:

“yourdomain.com/SEO-SERVICE” and “yourdomain.com/seo-service.” Here you have two different URLs able to house different content, each of them.

The same apply for the trailing slash at the end of an URL, except for the homepage. For example:

  • “Yourdomain.com” can be the same as “yourdomaing.com/”
  • “Yourdomain.com/file” is not the same URL as “Yourdomain.com/file/”

 👍 SEO Best Practices

Keep you website URLs under 75 characters and easy to remember

One thing that helps your brand gain relevance on the internet: how well your visitors remember your site. For this reason, your site’s URLs should be easy to remember and to type. Avoid using special characters and double trailing slashes after the hostname. Keep them short and 100% relevant to the content of the page.

 👎🏿 SEO Practices to avoid:

  • Too long URLs
  • URLs formed of only numbers
  • Double slashes after the hostname
  • Irrelevant URLs based on the content of the page
  • Using special characters in the URLs
  • Repeating the same words too many times in the URL
  • Using capital letters

How important is your site navigation for search engines?

The role and importance of a page in your site is determining by the navigation settings. Google and other search engines understand better a website structure by following the navigation structure. Thru the navigation of your website, you tell search engine crawlers which pages you consider important. Navigation also helps your web visitors to find and reach other pages on your website.

The right way to set the navigation on a website - based on google seo starter guide.
Navigation settings with directories

Wireframe the navigation for your website using your homepage

Your website homepage is the root of all your website pages. It will be probably the most visit page of your website and the first step on your website visitor’s journey. Your homepage should provide a fast access to other important pages in your website. for example:

There should be one click from your home page to your about us page, contact us page, products page, sitemap page, and other important pages. Having a website with hundreds of articles and products calls for grouping those pages into categories and subcategories. Always trying to keep a maximum of 4 clicks, preferably a max of 3 clicks.

What is click depth?

Click depth is the number of times the user needs to clicks to reach a web page on a website.

How can Breadcrumbs help your site navigation?

Breadcrumbs help your web visitors go back to the previous page or the homepage/root domain. You can find the breadcrumbs in the top header of a web page or the bottom section of a web page. Googles recommend using structured data markup to help its search engine understand when your website is using breadcrumbs.

👍 SEO Best Practices

Make it easy for visitor to navigate quickly to all your web pages

When the visitors of your website, search engine bots or humans, can find all your pages quickly, you improve the user experience and provide crawlers with a faster way to understand your content. Using link building best practice for your pages to be found. Internal search features are not a recommended method for your visitors to find your pages. When having a similar topic related to a web page on your website, link to them when it makes sense; by doing this, your website visitors discover those content pages faster.

  • Using too many subdirectories to reach important pages for your website.
  • Users to click more than 3-4 times to reach any page on your site.
  • Forcing your web visitors to use internal search to content.
  • Using images or animations for web navigation purposes.
  • Using scripts or event-handling as navigation settings.
  • Having 3 broken links in your navigation.

Sitemap for human users and for search engine crawlers

A sitemap is an underestimated page for too many website managers. A sitemap reduces the click depth and helps search engines to discover all pages on a website. Sitemaps are to be created on a content type basis, for example:

  • Video sitemap
  • Image sitemap
  • Regular page sitemap

Your website sitemap should be discovered as quickly as possible

Include your website sitemap in the “robot.txt” file because that file is the first file search engine bots will look for. When you provide the sitemap fast, you help the crawlers discover all relevant URLs on your website. These URLs will represent the type of content on your website. Human users can also find your sitemap helpful when they are trying to reach a page.

Your website should have a interactive 404 page

You can avoid web visitors to land on pages that you don’t have; for one reason or another, it happens. The opportunity that gives you is to redirect them to related pages, so you don’t let the visitor leave without having the chance to find more content on your website. When your website settings have a custom 404 page, you can redirect the visitor to a working page. When sending a web visitor from a 404 error page to a 200 code working page, you greatly improve your website user’s experience.

To discover what provoked the visitor to land in a 404 page you can use Google Search Console “Coverage Feature

  • Having a 404 error page not consistent with your overall website content.
  • Not having a 404 error page.
  • Allowing your 404 error pages to get indexed by search engines.
  • Not allowing Search engines crawlers to discover your 404 error pages.
  • Overloading your 404 pages with design. (keep it simple and consistent).

SEO optimized content is king

Your website got to be fascinating and helpful

Give the reader an incentive to look at your content. Creating compelling content is one thing, but creating useful content is another thing. Your goal is that your pages provide both to the users. Relevancy on your web content alone will impact positively or negatively more than any other ranking factor you might read about organic search traffic.

We know good content when we see it; the same applies to crawlers bot, but those crawlers evaluate the content. So the first user you need to convince is your human user. But never ignoring the algorithm users, for these are evaluating your content’s relevancy to a search query. Your content brings opportunities you need to explode: articles, social network services, comments and others.

When your content provokes a positive reaction in your audience, they tell their friends and others. When search engine crawlers find this kind of interaction, users-to-users are promoted by your content quality and relevancy. The search engine crawlers increase your content’s trust level because user engagement is your best ally for search engine rankings.

The best content for seo - speed seo
Search Engine Optimization (SEO) Beginners Guide

Give your readers what they’re looking for

Consider queries or words a user needs to type in the Google search bar to find your content or products. Consider the scenarios where a part of your targeted audience is familiar with your type of product or services, and the other part that is not. Brainstorm with the content creators in your team and try to anticipate these queries and their different possibilities. Use as many related keywords to a topic as possible. There are several free tools you can use to help you find these keywords variation. For example:

Your best opportunity lies in providing a product or service, and no other site is offering. Writing original and relevant content is great. Avoid using duplicate content at all cost.

👍 SEO Best Practices

Readability level plays a role in your text, Keep it easy-to-read

Your content needs to be free of spelling errors, well written, and easy to digest.

👎🏿 SEO Practices to avoid:

  • Filler words, grammatical errors, and no relevance in the text.
  • Poorly structure content.
  • Using too many texts in images (the spider bots of search engines cannot read that text).
  • Broken links in your text.
  • Copying your competitor’s text.

Optimize your content’ topics with clearity

Keep one idea per paragraph. Your visitors will understand better the end and the beginning of your content. Using heading to break your paragraphs into short chunks helps your web visitor navigate through your content and find faster what they are looking for.

👎🏿 SEO Practices to avoid:

  • Too long paragraphs.
  • Not using subheadings.
  • Ignoring the need for layout separations.

👎🏿 SEO Practices to avoid:

  • Re-using other website content that represents zero value to your audience.
  • Keeping a high duplicate content ratio in your website.

Your content is meant to humans first, and search engines second

SEO main goal is to expose your content to your audience via search engine result pages. You need to have content users needs, but at the same time, search engines need to understand your web pages to determine if your content deserves a better rank in the SERPs.

👎🏿 SEO Practices to avoid:

  • Considering that keyword stuffing will help you rank better.
  • Having thin content pages.
  • Allowing search engines to see content that your web visitors cannot see.

When users cannot trust your content, neither will search engines

Focus on building up trust in your web visitors. Web users are the ones sending the best ranking signals to search engines. It would be best if you cultivated trust in your web visitors (Including search engine’ spider bots) to keep a good reputation, proof your expertise and trustworthiness in your industry.

The author of your articles should also be declared

Search engines are considering the authorship of content to determine the trustworthiness. Your author or authors should meet these criteria to improve the building of trust. When the author is the website or organization, the about us page should be the evidence of the expertise.

👍 SEO Best Practices

  • The author should have proven expertise on the subject/topic he or she is writing about
  • Have social networks profile validating his background
  • A short bio on the user profile page
  • A clear picture included at least on the user profile page

👎🏿 SEO Practices to avoid:

  • Leaving a post or article with no authorship.
  • Giving too few contents that don’t cover the goal of a page.
  • Using fake user profiles.
  • Not having user profile pages per author.

The role of marketing ads in your pages

Probably your website needs to display some advertising banners or text. However, avoid those ads from distracting your web visitors. Distracting your users can lead to losing a sell or not allowing them to consume your website’s content. Keep your ads to the necessary and don’t overuse.

Google ads also impact the loading time of your pages negatively. You need to keep an eye on all type of online advertising you are placing on your web pages.

👎🏿 SEO Practices to avoid:

  • Overloading your pages with advertising.
  • Placing ads that might distract your web visitors.
  • Using too big file sizes in your ads types or formats.

Protect your website reputation with nofollow

Is your news page receiving too many spam comments? There is where you need to tell search engines that those links are no to receive your pave reputation or as we used to call it, page rank. Setting the “nofollow” and “UGC” tags is the solution

<a href="http://www.yourpage.com" rel="nofollow">The anchor goes here</a>

You can also use:

<a href="http://www.yourpage.com" rel="ugc">The anchor goes here</a>

Having the “leave a comment” form for your articles can easily turn into a nest for spammy content. You need to protect your site against it by adding the “nofollow” or “UGC” tags for them.

Always use descriptive anchor texts

Anchor text is the clickable word or words you see on a paragraph that takes you from one page to another web page. This action is also called link building. Backlinking can lead a user to an internal web page or an external web page. Search engines and users consider that the anchor text, also known as link text, links to another page, is related to the page the user was sent from. Regardless of the type of link building strategy, internal or external, the more descriptive the text used as an anchor is, the better. A good anchor text helps users and search engines to understand what the page you are linking to is all about and the relationship between both page’s content.

Internal and external linking for better seo
Search Engine Optimization (SEO) Beginners Guide

Suggested read: Top 5 outdated SEO practises hurting your site

👍 SEO Best Practices

  • Always link to internal and external web pages related to your page
  • Distribute your internal linking with an strategy
  • Used descriptive text links
  • keep the anchor text relevant to the target web page

Your anchor text is meant to provide search engines and users quick information about the page you are linking to.

👎🏿 SEO Practices to avoid:

  • Long anchor texts.
  • Using off-topic link texts.
  • One word anchor text or generic text.
  • using naked URLs. (There are exceptions to this. for example when you try to promote a website domain name).

Your linking text is to be easily to identify by the visitors.

Using a different colour than the rest of the text helps your web visitors to spot the anchor links faster. You might be missing the chance of a visitor to buy or engage with your other linking pages.

👎🏿 SEO Practices to avoid:

  • Using exact match keywords as anchor text too frequent.
  • Adding links to internal or external web pages that adds no value to your page.

As a rule of thumb, you need to be careful with which website you are linking to. Remember you are using your site reputation to send value to other websites. When not trusting a site, but you need to mention it, use the “nofollow” tag for search engines to interpret that intention.

Mobile-first websites are ranking better

More than 50% of internet users are using their mobile devices for their online daily routine. And the trend is going higher because the whole online advertising industry is mobile-first now. Because of this, your business needs to have a website ready for mobile. This means you need to ensure that your website works well on mobile devices, and you can’t just rely on a static web design.

Options to make your website mobile-first are many. here you have the three most common ways to achieve it:

  • Having a responsive web design (important)
  • AMP ready pages (Recommended)
  • Dynamic serving

If you want to know how well prepared your website is for mobile indexing, check your more important pages with Google Mobile-Friendly Test.

Include a mobile strategy in your online marketing efforts

Once your website is optimized for mobile browsing, you can incorporate content or designs to enhance your users’ mobile experience. Please close attention to what the Google Search Console report suggest to improve your website performance on mobile devices.

Accelerated Mobile Pages is another solution you should consider. Based on the size of your business, this might help your website reach more audiences. AMP pages come in handy when your website serves a considerable amount of static content like articles, Landing pages, etc. AMP (Accelerated Mobile Pages) guarantees that your pages meet the criteria to load faster than regular desktop PC designed websites.

There is a setting you need to have in your website having web pages with AMP versions of them.

Your non canonical webpages needs a tags like this:

<link rel="amphtml" href="https://www.yousite.com/yourpage/amp/">

And this to your AMP web page:

<link rel="canonical" href="https://www.example.com/yourcontent/document.html">

Note that the URLs above are examples, probably not reflecting the URL structure of your website. In a nutshell, your AMP setting must be done under these criteria:

  • Your non AMP page needs as canonical its version on AMP
  • Your AMP web page will have as canonical its non AMP version

WordPress and other CMS’s takes care of these setting by default.

👍 SEO Best Practices

  • Set your AMP and non-AMP canonicalization correctly
  • Allow search engines to discover both versions of your web pages (AMP and non AMP)
  • Use Google AMP Friendly testing tool to ensure your pages are 100% ready for mobile
  • Test both version of your web pages for Mobile-Friendly Test

More advanced users will use Google Search Console to discover more optimizations needed to be done. With our guide to SEO, you can determine the right strategy for online advertising and keep your website relevant to search engines.

In Speed SEO, we focus on helping businesses and freelancers to reach better rankings on search results pages. Contact us for a free consultation or if you prefer, give us a call at +357 99762835

Author: SEO Consultant

Search Engine Optimization Specialist. I help online businesses on driving the audience of interest to their websites.

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