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Questions you should ask before you hire an SEO agency
Search engine optimisation (SEO) is a practice or method used primarily on websites that want to increase organic traffic from major search engines.
Yes, SEO is often a long-term online marketing activity. And it’s a great marketing channel to invest in. Unlike paid advertising, SEO is the cheapest source of traffic and, if done correctly, can bring amazing results over time without you having to “foot the bill” every month.
However, SEO consists of a number of tasks, from website structure and mobile usability to on-page keyword strategy and all kinds of content marketing. Business owners around the world have realised that working with an SEO service provider is the best way to optimise your company’s SEO efforts.
But you need to be sure that the SEO service provider you hire is the right one for you.
Once you have selected the candidates for your SEO service provider, it is important that you research first. A good termometer is to check the organic traffic on the main website. A tool like aHrefs can help you with this. If the provider advertises their SEO strategy, the best place to check if it is working is their own website, do not you think? 😉
Also check the blog posts so you can get an idea of the quality of the content and, most importantly, the expertise. Remember: good salespeople can be persuasive, but real experts always have the knowledge to back up their claims.
This question is great and shows you how insightful the SEO expert you are interviewing is. SEO changes quickly and is a vertical area of digital marketing that requires constant adjustments. Every SEO expert knows that something that worked last week may not work this week, and if it works today, it may not work tomorrow. Therefore, you need to make sure whether the SEO service provider is able to keep up with the latest SEO practises or not.
Reputable SEO agencies are sure of their SEO strategies because they test new SEO tactics on other websites to find out which methods work best based on their clients’ SEO campaigns.
Pay close attention to whether the marketing agency provides enough details about the current situation of your website(s). This is a good indicator because it shows that the agency has taken the time to review your website to understand where you stand in terms of SEO. Every industry is different, some are more competitive than others, and the person you hire should be able to give you the knowledge and insight into what to expect.
It should ring alarm bells with you if he responds with vague, sales-oriented promises. This is certainly a warning signal and you should respond by asking for more details.