Questions you should ask before you hire an SEO agency
Search engine optimisation (SEO) is a practice or method used primarily on websites that want to increase organic traffic from major search engines.
Yes, SEO is often a long-term online marketing activity. And it’s a great marketing channel to invest in. Unlike paid advertising, SEO is the cheapest source of traffic and, if done correctly, can bring amazing results over time without you having to “foot the bill” every month.
However, SEO consists of a number of tasks, from website structure and mobile usability to on-page keyword strategy and all kinds of content marketing. Business owners around the world have realised that working with an SEO service provider is the best way to optimise your company’s SEO efforts.
But you need to be sure that the SEO service provider you hire is the right one for you.
Once you have selected the candidates for your SEO service provider, it is important that you research first. A good termometer is to check the organic traffic on the main website. A tool like aHrefs can help you with this. If the provider advertises their SEO strategy, the best place to check if it is working is their own website, do not you think? 😉
Also check the blog posts so you can get an idea of the quality of the content and, most importantly, the expertise. Remember: good salespeople can be persuasive, but real experts always have the knowledge to back up their claims.
This question is great and shows you how insightful the SEO expert you are interviewing is. SEO changes quickly and is a vertical area of digital marketing that requires constant adjustments. Every SEO expert knows that something that worked last week may not work this week, and if it works today, it may not work tomorrow. Therefore, you need to make sure whether the SEO service provider is able to keep up with the latest SEO practises or not.
Reputable SEO agencies are sure of their SEO strategies because they test new SEO tactics on other websites to find out which methods work best based on their clients’ SEO campaigns.
Pay close attention to whether the marketing agency provides enough details about the current situation of your website(s). This is a good indicator because it shows that the agency has taken the time to review your website to understand where you stand in terms of SEO. Every industry is different, some are more competitive than others, and the person you hire should be able to give you the knowledge and insight into what to expect.
It should ring alarm bells with you if he responds with vague, sales-oriented promises. This is certainly a warning signal and you should respond by asking for more details.
While it varies depending on your business type, industry, and target audience, on average, our clients begin to see noticeable SEO improvements within the first three to six months. These may include an increase in website traffic, higher search engine ranking positions, and enhanced visibility for key search terms.
Definitely! A well-executed SEO strategy can significantly boost your online visibility and credibility, giving you a competitive edge. With our expertise in targeting relevant keywords and creating quality content, your business will attract a larger and more engaged audience than your competitors.
Our SEO campaigns aim to achieve higher organic search rankings, increased website traffic, and improved conversion rates. Other key performance indicators include the time visitors spend on your site, bounce rates, and the quantity and quality of backlinks to your website.
We use a range of top-notch SEO tools, including Google Analytics for traffic monitoring, SEMRush for competitive analysis, Ahrefs for backlink checking, Moz for SEO metrics, and Yoast SEO for on-page optimisation. These tools help us understand your current SEO position and devise an effective strategy to improve it.
Absolutely! We’re proud of the results we’ve achieved for our clients. On request, we can provide case studies that detail the objectives, strategies, and outcomes of our previous SEO campaigns. This will give you an idea of the tangible results we could bring to your business.
Our pricing model is flexible, designed to meet the specific needs of your business. We typically operate on a monthly retainer basis, with the cost determined by the complexity of your website, your industry competition, and the scope of the SEO campaign. We’re happy to discuss this in more detail and provide a custom quote.
Your involvement is essential for a successful SEO campaign. We’ll need your team’s insight into your business goals, target audience, and key products or services. We’ll also collaborate on content creation and approval processes. The level of involvement can vary depending on your resources and expertise.
We believe in full transparency. We provide regular, comprehensive reports detailing the performance of your SEO campaign, including rankings, website traffic, and conversions. Additionally, we’re always available for meetings or calls to discuss progress and answer any questions you might have.
Using tools like Google Analytics and SEMRush, we’ll provide you with clear, easy-to-understand reports showing key metrics such as organic traffic, search engine rankings, bounce rates, and conversions. These will give you a clear understanding of the campaign’s effectiveness and progress.
We aim to build long-term relationships, but we understand that circumstances can change. If you decide to cancel, we require one month’s notice. On termination, all rights and materials revert back to you. We’ll also provide a comprehensive handover to ensure a smooth transition.