SEO Frequently Asked Questions
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Search Engine Optimization FAQs
What are the top 10 Frequently Asked Questions About SEO?
FAQs About SEO
SEO stands for Search Engine Optimization. SEO Is the practice of optimizing a website’s content and structure to rank higher in search engines like Google. When someone types in a keyword or phrase related to what your business does into a search engine, you want your website to show up as one of the top results. This is what SEO is all about; making your website more visible on search results so that people will click through to it instead of your competitors’.
There are many things you can do to improve your search rankings, but the most important thing is to have unique and high-quality content on your website. You’ll also want to make sure that your site’s structure and formatting are easy for both humans and search engines to understand.
There are generally two main types of SEO: on-site and off-site.
On-site optimisation involves optimising the content, code and design of a website to increase the likelihood that it will rank better on search engine results pages (SERPs).
Off-site optimisation, on the other hand, is everything that happen out of your website. Is all about creating exposure and trust for your company, which ultimately can result in more visitors and sales. Website’s relevance signals on the internet are created by leveraging other websites or platforms through links, brand mentions, directories, Google Maps and other related activities.
Onsite seo infographic:
Offsite seo infographic:
The cost of SEO is often determined by the size and scope of a project. Smaller companies can start with an affordable package that offers comprehensive keyword research, competitive analysis and content creation.
Larger companies may invest in managed services that offer packages tailored to their company’s needs. SEO is an investment, and the return on your investments could be huge.
On-site SEO is the process of optimizing a website for Google search with the goal of earning better rankings. This includes adding keywords to your site’s content, improving its readability, and making sure it’s mobile-friendly.
Off-site SEO is the practice of promoting your website through external channels like social media, PR, and link building. While on-site SEO focuses on what you can do to improve your own website, off-site SEO relies on acquiring links from other websites.
Keywords are the terms people use to search for content, products or services online. Google’s algorithm uses keywords as one of the main ranking factors in determining your site’s ability to rank for a particular term.
Keyword research is the process of finding relevant search terms that customers might use to find what you’re selling. The goal of keyword research is to identify which keywords will provide your business with the best opportunities for conversions.
The best way to improve your keyword research is by using an SEO tool like SEMRush which lets you see how search volume and cost per click for keywords are changing over time. This tool is also useful for finding keywords that have a high search volume, low competition and an attractive cost per click.
It’s important to choose keywords that are relevant to your product or service. When choosing a keyword, make sure you have thought about the following questions:
🔑 What is the purpose of my website?
🔑 Do you know what the purpose of a search is (search intent)?
🔑 Are there other websites that target this search term? If so, how many links do they have and what is their PageRank?
🔑 Do I have enough resources and time to optimise my website for this search term?
🔑 Are there “low hanging fruit” (keywords with low competition and high search volume) that you are targeting?
🔑 Is the target group using these search terms or keywords relevant to your business?
🔑 Do you use long-tail keywords?
🔑 Do the people searching for these keywords have good conversion rates?
🔑 How much does the competition pay for these keywords?
Some common on-page SEO ranking factors include the meta description, keyword density, page load speed and other signals that help to determine how well your site has been optimized.
There are a few things to consider when optimising your website for search engines. One of the most important is on-page SEO. You need to make sure that your content is well written and that your audience needs the information it contains. This includes using the right keywords in your titles, headings and meta descriptions, as well as throughout your text.
Another important factor is the architecture of your website, i.e. the way you organise your pages and how you make it easy for users to navigate through them.
Many myths about SEO that are out there include things such as the idea that you can’t be profitable without using it, or the belief that SEO is difficult. These often lead to missed opportunities and lost revenue.
The truth is that SEO is not a science – there are no guarantees when it comes to improving your website’s ranking. However, if you follow best practises and avoid common mistakes, you have the best chance of success. It takes time and effort to get good results with SEO, and there are no shortcuts to achieving high rankings.
These are the top 10 SEO myths you should never follow:
1️⃣ Meta title and meta descriptions are raking factors: No they are not, but they help to more visitors to your website from search result pages.
2️⃣ You should only use one H1 tag per page: No, this is not a rule, but a preference when it comes to content structure. If your text hierarchy needs another H1 tag, feel free to use it. Just make sure that using multiple H1 tags on a single page makes sense for the content.
3️⃣ The longer the content, the better: this is not always the truth and, to say the least, a grey area that you need to understand. If you are working on an article, review or story about a topic, the more thorough and factual the information you provide, the better. However, if you are working on a news item, keep it brief and use only as many words as necessary, no more and no less. The same applies to recipes and similar content.
4️⃣ Domain authority is a ranking factor: This is a huge NO, and it is the price of too many misunderstandings. There is even a whole industry that makes money from this kind of misinformation. Domain authority is not a ranking factor. It does not matter if your website has a domain score of 5 on Ahrefs and 1 on Moz. What matters is that the content on your web pages is informative, personable, factual and from an expert in the field. The Domain Authority of your website is not a ranking factor. Backlinks do send ranking signals, but that’s another matter.
5️⃣ A good writer can write about anything and it will rank: Another loophole in the online marketing industry. Recent changes to Google’s algorithms to improve rankings in the SERPs ensure that the main content of a page contains E.A.T. (Expertise, Authority, Trust). Without E.A.T., your pages will not rank well.
6️⃣ LSI keywords: LSI keywords do not exist, it is a made-up term. Recently there are some proponents of this term, but you can just ask them to give you an official document from Google that mentions that Google uses something like this. LSI are not keywords. LSI stands for Latent Semantic Indexing, it’s an NPL method.
7️⃣ Keyword density improves search engine rankings: Google and other search engines are turning away from keyword-based content more than ever. Search engine results are more than ever linked to search intent and the relevance of a piece of content to the search query of a particular audience.
8️⃣ Rankings should be your #1 goal: If you only want traffic without conversion goals, then that’s the truth. However, the reality is that you also want to convert your targeted traffic into leads or sales. What good are thousands of visitors if you can not do business with them?
9️⃣ Mobile optimisation is not important: I do not know how this myth has survived until today when mobile traffic is growing faster than desktop traffic. Many people still say that mobile optimisation is not important, but the reality is that it is extremely important and you should focus on it as much as possible.
🔟 Social signals are ranking factors: Social signals are an indicator of user engagement and therefore the relevance of content to an audience. Although these signals are important, they are not ranking factors or metrics that Google uses to determine the ranking of your pages in search engine results. Social signals act as link magnets and the trustworthiness of content, which ultimately increases the overall presence of your business on the internet.
The most effective way to improve your website’s search engine rankings is to optimise it with content that is relevant to visitors’ search queries. Make sure you have a solid website design and product roadmap that is easy for users to navigate.
Also make sure your website is optimised for search engine crawlers. This means using the right keywords and ensuring that all your content is indexed correctly.
However, as mentioned earlier, social media signals do not directly contribute to SEO ranking. Instead, social signals indicate that posts are useful, which in turn contributes to better rankings. So make sure you share engaging content on social media sites like Facebook, Twitter and LinkedIn to improve your website’s ranking!
Depending on the volume of content you have and how competitive your industry is it can take anywhere from weeks to months for results.
Black hat SEO tactics are methods of optimizing a website that violate the rules and guidelines set by Google, Bing or Yahoo. It is important to avoid black hat strategies because they can result in your website getting de-indexed by Google, which can have a devastating effect on your traffic and reputation.
There are a number of black hat SEO tactics that you should avoid if you want to protect your website’s ranking. Some of these include buying links, stuffing keywords into your content, and creating pages full of links without much text to break them up. These tactics can harm your website’s ranking and even get your site banned from search engines altogether.
You can measure your SEO results by the number of visitors you receive and conversions. You should also track keyword impressions and conversion rate to see if they are increasing or decreasing over time.
Link building is the process of attracting links from other websites to your own. When other sites link to yours, it’s seen as a vote of confidence in your content and can help improve your search engine rankings.
There are many ways to build links, but some of the most common methods include guest blogging, blogging, commenting, and creating infographics.
No matter which method you choose, remember that quality always beats quantity. Make sure each link you earn is from a reputable source and contributes value to your audience.
There is no need to manipulate or paay for backlinks, just be what your audience need to discover.
Backlink outreach is the process of creating relationships with other websites that are relevant to your niche so that you can cross-promote and gain traffic from these sites. The goal of backlink outreach is to gain “votes” in the rankings and increase your website visibility.
This type of outreach is valuable because it boosts your website’s search engine ranking and increases traffic.
The most effective way to get more backlinks is through content marketing. This can be achieved by writing blog posts, creating infographics and other types of content that are interesting to readers.
Links are a key part of how search engines rank websites. The more high-quality links you have, the higher your website will rank. Here are some tips for improving your link building:
1️⃣ Focus on quality, not quantity. Try to get links from websites that are relevant to yours and have high authority.
2️⃣ Use link building strategies like guest posting, forum participation, or article submissions to attract relevant backlinks.
3️⃣ Stay ahead of the competition by using techniques like the “skyscraper technique.” This involves finding a popular topic and creating an even better piece of content than what’s already out there. Then reach out to bloggers and other website owners who have linked to similar content and ask them to link to your article instead.
There are a few different types of bad backlinks, but the most common is when someone creates links to your site from a website that offers nothing of value. These links are called “link spam” and they are created solely for the purpose of manipulating search engine rankings.
However, Google’s algorithm update in 2012 caused a shift away from the number of backlinks to quality. So now, it’s not about how many links you have, but rather where those links are coming from. The websites that provide backlinks often offer nothing of value in return, and so they’re considered bad links by Google.
If you suspect that you have any bad backlinks pointing to your site, then the best resource for identifying them is SEMRush. This tool will show you all of the websites that are linking to yours, as well as how many and what kind of links they are. You can also use this tool to submit a disavow file to Google Search Console, which will tell Google not to count these links towards your site’s ranking.
A pillar article is a blog post on your website that gets lots of attention and shares. It can be anything from an informative piece to one with practical advice.
These type of posts are important for two reasons. First, they help build your authority in your niche and make you a trusted source of information. Second, it drives traffic to your website by providing an incentive for people to share your content.
Pillar articles are best use in a semantic cluster content strategy.
A semantic cluster content strategy is a type of content strategy that combines the use of several different types of content to achieve greater depth and understanding. It can be used to create hyper-specific content that is able to cater to a large number of different audiences.
You should build semantic clusters because you want your users to see the content that is most similar to what they are looking for. You also want them to be able to easily find and engage in the content that they are looking for.
E-A-T stands for “Expertise, Authority, Trustworthiness.” These three factors are important for ranking high in search engine results.
Google is focusing more than ever on these three characteristics when ranking websites, so it’s critical to make sure your website have EAT.
Yes, updating an old blog post can impact your SEO. You should review the content on your website and make sure it is relevant to what you are currently trying to achieve in order for your blog posts to be most effective.
As long as your post is up-to-date and relevant, updating it can actually improve your SEO. You’ll just need to make sure that you follow a few simple steps:
1) Plan ahead – give yourself enough time to update and rewrite your post before updating it.
2) Make sure the content is fresh and valuable – Google wants to see that you’re providing new information to your readers, not just recycling old content.
3) Use updated keywords and internal links – make sure the post reflects the latest trends in your industry.
Yes, updating an old blog post can impact your SEO. You should review the content on your website and make sure it is relevant to what you are currently trying to achieve in order for your blog posts to be most effective.
As long as your post is up-to-date and relevant, updating it can actually improve your SEO. You’ll just need to make sure that you follow a few simple steps:
1️⃣ Plan ahead – give yourself enough time to update and rewrite your post before updating it.
2️⃣ Make sure the content is fresh and valuable – Google wants to see that you’re providing new information to your readers, not just recycling old content.
3️⃣ Use updated keywords and internal links – make sure the post reflects the latest trends in your industry.
An on-site SEO checklist is a written list of things that you can do to improve your website’s performance in terms of search engine optimization. Some checklists include making sure the website has the right meta tags and that they are properly optimized, as well as optimizing navigation.
There are many different aspects to on-site SEO, and it can be difficult to know where to start. That’s why we’ve created a handy checklist for you!
Here you a unique inhouse made on-site SEO checklist you can freely use:
Google Doc – Onpage SEO Checklist
There are many great free tools that you can use to help with your search engine optimization (SEO) efforts. In this blog post, we’ll list some of our favourites.
Free tools to help you with search engine optimization include the following:
1️⃣ Google Analytics is a great tool for tracking your website traffic and understanding where your visitors are coming from.
2️⃣ Local Search Results Checker can help you see how your business appears in local search results.
3️⃣ SEO Tools from BrightLocal provide a variety of tools to help you analyze your website’s SEO performance.
Finally, make sure to set up your business on Google My Business and maintain it regularly to increase visibility and build trust with users.
The best SEO tools are free and can be found on the web. Some popular options include moz, semrush, ahrefs and Similarweb.
Paid SEO tools can be a great investment if you want to boost your ROI. They offer features like backlink audits, keyword research, and more. This can help you improve your website’s ranking and visibility online.
There are also several tools available to help identify influencers within your niche who might share your content. BuzzSumo is a powerful tool that can help you determine which influencers will share your content, and at what cost. It offers features like identifying the most shared content on social media as well as seeing how much an influencer’s endorsement would be worth to you.
The first step in using SEO tools is identifying the thought leaders and potential linkers in your industry. The second step is understanding what type of content they share so you can create something similar that would be valuable to them. The third step is figuring out what you can do for these influencers, such as creating valuable content or being a resource for them when they are looking for help. Once you have created valuable content, it’s important to promote it in the right places.
Think about why people would share your content before creating it. What value can you offer them? Once you have a good understanding of who your target audience is and what they want, you can begin using paid SEO tools to help with your ranking and visibility online.
Domain authority (DA) is a metric used by Moz to measure a website’s ability to rank in search engines. It is determined by the number of high-quality inbound links from websites with appropriate anchor text.
Moz offers a free tool that can be used to track the DA of your competitor’s websites. This tool also provides insights into how your website compares and what you can do to improve your score.
Domain authority is only measurable through Moz, and you are limited to checking it five times per month. However, this metric should not be relied on exclusively when measuring SEO success as other factors such as page rank and organic traffic must also be taken into account.
Page authority is a metric that helps determine how powerful an individual page in the SERPs is. It represents the level of trust and importance of a given webpage as it relates to organic traffic.
Factors that contribute to page authority include domain, links, social media shares, and citations. These are all important factors in ranking on search engines.
If you want to increase your page authority, focus on getting links from quality pages. Improve the user experience of your site by focusing on navigation and design too. The more linking between pages, the higher your PA will be which will impact your overall DA score.
Local SEO is the process of optimizing your website for a specific geographic location. This includes information about positioning and ranking on local search engine results pages, targeting keywords that are relevant to your geographic location, and optimizing your onsite content.
Local SEO focuses on optimizing your website for the local audience. This means tailoring your site’s content and marketing strategies to appeal to people who live near you. If executed correctly, this can result in more traffic and conversions from locals who are looking for businesses like yours online.
Traditional SEO uses keyword research to produce content with keywords and titles that organically rank for targeted search queries. Local SEO is a type of marketing strategy designed around local traffic, which means the user is searching for a business within a specific location.
Traditional SEO is best for businesses that want to drive traffic from all over the internet. It involves optimizing a website so that it appears as high up as possible on search engine results pages (SERPs).
Local SEO is best for businesses that mainly want to target customers in a specific region or area. It involves optimizing a website so that it appears as high up as possible in local SERPs.
Citations are mentions of your company NAP (name, address and telephone number) on the internet, but not on your own website.
Citations can be found in business directories, news sites, blogs and social media channels.
Citations are important for local SEO because they provide a measure of trustworthiness to your website and give people an idea of what your business is about. They also create a more natural backlink profile for your website, which can help you rank higher in the SERPs.
Citations help to verify your company’s NAP information and increase the likelihood of your business appearing in local search results.
There are several ways to get citations, including:
Create a Google My Business account and add your NAP information to your business listing. Add your NAP information to directories and news sites, including Yelp ( yelp.com ) and Manta ( manta.com ).
In order to make sure your citations are up-to-date, you should regularly:
Check the accuracy of your NAP information. Search for yourself on local search engines, directories and news sites to make sure you’re listed there with correct business details.
There are a number of ways to add your business information to local search engines and directories:
1️⃣ Ask customers who are satisfied with your service to submit reviews.
2️⃣ Submit your business information to free local search engines and directories.
3️⃣ Try to get mentions from other industry participants, such as bloggers, journalists and other websites.
4️⃣ Promoting your business through social media channels like Facebook and Twitter.
To add a new location to Google My Business, you need a physical address and the official business name. To get your physical address, go to “Location” in the top bar, click “Edit” and add this location. To get the official name, go to “Business information” in the top bar and select your business from a drop-down menu.
To improve your Google Map Rankings, you can launch a new page with relevant content. You need to make sure that the location where you want to rank is included in the meta tag, and that the content is relevant to your business. Your website should also use an optimized title tag, description, and keywords so it can rank more effectively in the SERPs.
To rank beyond your location on Google, you should focus on the keywords people are searching and competing for in your geographic area. This takes time, but it is a proven method to get results.
There are a few things you can do in order to rank beyond your location in Google. One is to make sure your website is properly optimized for local search. You should also claim and verify your business listing on Google My Business. Additionally, make sure that your site’s content is high quality and relevant to your target audience. You may also want to consider using paid advertising as a way to get more exposure. And finally, always make sure that you’re up-to-date on the latest Google algorithm changes so that you can adjust your SEO strategy accordingly.
An SEO strategy integrates the use of keywords and key terms in order to increase your rankings. This is done by including relevant information about your site that will entice people who are searching for keywords related to your content.
When you’re trying to rank a page for a specific keyword, it’s important to use that keyword throughout the content on that page. But what if you want to target a broader range of keywords? That’s where semantic SEO comes in.
Semantic SEO is about creating content that’s related to a specific keyword phrase, but not identical to it. For example, if you’re targeting the keyword “office space,” you might also want to write about topics like leasing, negotiation, and design.
This principle can be applied in marketing strategy by making a list of related topics worth blogging about. Once you have a list of potential blog posts, write headlines that anticipate questions asked by your audience. If you have a piece of content that focuses on office space or negotiation, think about the following blog post:
The best way to find an SEO company is through referrals from other business owners who have used the service. They should also post testimonials and reviews on their website so that you can evaluate their output.
There are many factors you should consider when looking for an SEO company. You should investigate their track record and make sure they have a history of successful work with clients. Additionally, you’ll want to inquire about the time it will take to have your website optimized as well as what timeframe is realistically possible for them to complete this task. SEO can be a long-term investment, so it’s important that you’re comfortable with the company you choose and that they have realistic expectations for what they can achieve.
Google Ads and SEO are two different strategies that work together to help improve a website’s organic rankings. Instead of focusing on one strategy, it is best practice for brands to integrate both SEO and Google Ads in order to ensure that the website always has visibility.
The question of whether to use Google Ads or SEO is a common one for businesses. The answer to this question depends on a number of factors, including the budget and time constraints of your business, as well as your industry.
Google Ads can be effective. They are an alternative to SEO, so they will not always perform better than SEO. However, they offer quick leads which might not be as high in ROI but theoretically can start generating leads almost immediately.
On the other hand, SEO takes time to rank well on Google. It’s more likely that ROI would be better with a paid strategy like Google Ads. Nevertheless, it’s important to note that you can stop your Google Ads and still stay at the top of Google search results until your competitors pass you.
SEO is more flexible than AdWords because you don’t have to pay for it if you want to stop running ads on the platform; however, it’s worth noting that good SEO practices require ongoing effort and maintenance whereas ad campaigns can be paused when necessary
Social media can have a significant impact on your SEO efforts. For example, if you write a blog post that is shared by popular accounts on social media such as Facebook or Twitter, the visibility of the post will be significantly increased.
The relationship between social media and SEO is very close. On the one hand, social media can be a powerful tool to improve your SEO efforts. On the other hand, it is difficult to say how much influence social media has on SEO.
In any case, social media can be a valuable source of links and visitors for your website. And the more prominent you become on social media, the more you will benefit from your SEO efforts. In addition, social media can help improve your brand’s visibility and increase leads, traffic and sales.
Many marketers are now beginning to see the importance of video marketing. As a result, they’re spending more time and money on optimizing their videos for search engines. The steps below will help you create your video from scratch, optimize it for search engines and get ready to publish.
1️⃣ Identify your audience:
What is the age range of the people you want to target? Are they male or female? Do you know what their interests are?
2️⃣ Create a script:
Write down your message. What do you want the video to look like? What do you want to say in the video?
3️⃣ Choose a topic:
If you’re not sure about what your message should be, think about some of the questions your audience may have. What do they want to know about?
4️⃣ Find a location:
Don’t use your bedroom or bathroom as the background for your video! You need to find a location that will look professional.
5️⃣ Get your equipment:
You’ll need a good camera, tripod and lighting to make your video look great. You can use these for free at some schools and libraries.
6️⃣ Get your friends involved:
You can also ask your friends to help you with the video. They can be in it, too!
7️⃣ Create your script:
Write down what you want to say. You can use bullet points if that helps.
8️⃣ Do a practice run:
Before you start filming, stand in front of the camera and do a practice run. This will help you feel more comfortable in front of the camera.
9️⃣ Film your video:
You’re ready to film! Make sure that you are in a quiet place where you won’t be interrupted. You can talk about your topic for as long as you want, but try to keep it under 5 minutes.
🔟 Upload your video to YouTube
Make sure that you have a good description and title for your video. This is what people will see when they search for videos on Google, so it’s important to make them as descriptive as possible.
You can also add tags to your video, which are words that describe the content of your video.
In addition, you should include keywords in the title and description of your videos. This will help search engines pick them up and rank them accordingly. It’s also important to make it easy for viewers to subscribe to or like your videos so that they can show their support.
If people like and subscribe to your videos, it will send a positive signal to search engines, indicating that your content is valuable and worth ranking highly. For more information on getting the most out of your video marketing strategy, check out our blog post “Easy to Follow Youtube SEO Checklist For 2022“.
Yes, you can do SEO for Youtube. It’s not a difficult process to get your videos ranking, but it does take some time and effort. The most important thing about YouTube is that it is not just a website. It is an ecosystem of different channels and video views. So you need to market your videos through the right channel(s).
These are the most important SEO steps you need to take to optimise your YouTube channel with SEO for YouTube:
1️⃣ keep the title of the video under 75 characters.
2️⃣ use relevant keywords in the video title, but do not overdo it because it will look spammy and you will get a warning from YouTube.
3️⃣ include your keywords in the description of the video.
4️⃣ add your keywords in the Tags section of your video.
5️⃣ make sure you have a good profile picture and a channel banner that shows your main theme.
6️⃣ use high quality thumbnails that include your main keywords.
7️⃣ include a link to the video on your website, blog or social media profiles like Facebook and Twitter.
8️⃣ make sure you have a link to your website in the video description.
9️⃣ include your most important keywords in the first comment on Youtube and make sure you reply to comments as this helps with search engine optimisation for Youtube videos.
🔟 make sure there is coherence between all the above elements and the content of the video.
If your website just vanished from Google, then there are a few things you can do to try and get it back up. If the link disappeared without any changes on your end, then the page may have been removed for violating Google’s guidelines.
If you suspect that your site has been penalized by Google as a result of using black hat SEO techniques, you can take the following 5 steps:
1️⃣ Try to find the exact reason why your site was penalized by Google.
If you feel that your site was penalized by mistake, then it’s always a good idea to contact Google and ask for an explanation.
2️⃣ Check if your website can be indexed by Google.
If your website is not showing up in the search results, then there’s probably some issue with your site that you need to fix. It could be a simple problem like an incorrect meta tag or it could be a more serious issue that you need to fix.
3️⃣ Is the content on your website in compliance with Google’s Webmaster Guidelines?
If you’re not following these guidelines, then your website may be penalized or even banned from Google’s search results altogether.
4️⃣ Check Google Search Console for possible crawling errors.
If you’re having some problems with Googlebot accessing your site, then there’s a good chance that it will show up in the Crawl Errors report for Search Console. To access this report, click on Crawl -> Crawl Errors in the left-hand navigation menu.
5️⃣ Does your website have duplicate content?
Duplicate content can be a serious problem for your SEO, as Google will view your site as a spammer and ban it from its search results.
To check for duplicate content on your website, go to the Fetch as Google tool in Search Console and enter the URL of your site. If Google finds any pages that are duplicates, it will show them to you in a list with the option to remove one or more versions.
It could be that you are not optimizing your website properly, or it might be an issue with the structure of your web pages. It is entirely possible to rank well on Google even if you are not optimizing your site properly, but it will take a lot more effort on the SEO side of things.
Google’s ranking can be influenced by many factors. The most important ones are how often a user visits your website, the quality of the content on your website and the number of backlinks you have. Google ranking deteriorates if a website’s link profile is poor or if there are no quality links coming in, which can be the case if you do not build links organically and through guest posts.
It’s no secret that Google regularly revises its algorithms. So if you notice that your website’s ranking has deteriorated recently, it is possible that this change is related to one of these updates. However, it is also important to consider other possible factors such as competition or a wrong SEO strategy.
To diagnose the problem and find a solution, you first need to understand why your rankings dropped in the first place. There are several things you can do to fix this problem:
1️⃣ Check if there has been a recent algorithm change and how it might have affected your website.
2️⃣ Check how your website compares to the competition in terms of traffic and backlinks.
3️⃣ Check if the content you publish is plagiarised or duplicated.
4️⃣ Check if the links you have are from spammy websites.
5️⃣ Check the loading time of your website and make sure it is within an acceptable range.
Following experts on Twitter, reading the articles they publish and following their blogs will keep you in-the-know about what is happening around SEO.
Core Web Vitals are a list of metrics and statistics related to your website’s performance that you should always monitor. These include things like Largest Contentful Paint (LCP), Time to First Byte (TTFB) and Time to Last Byte (TLTB). These metrics are important because they provide insight into how users experience a website.
What does LCP mean?
The Largest Contentful Paint is the point at which your browser stops rendering all content on a web page.
What does TTFB mean?
Time to First Byte is the time it takes your browser to receive the first byte of data from a website’s server.
What does TLTB mean?
Time to Last Byte is the time it takes for your browser to receive the last byte of data from a website’s server. It is one of the metrics that make up Core Web Vitals.
Let us take a closer look at each of these factors:
Content is the key to any website. It attracts visitors and keeps them coming back. Quality content that is relevant to your audience will help you rank better in search engines and increase your traffic.
Usability is just as important as content. If your website is not user-friendly, visitors will leave quickly – and that means lower rankings for you. Make sure your website is designed to be user-friendly and has clear instructions on how to find what you are looking for.
Website performance is the final piece of the puzzle. A slow loading website is always inferior to a fast loading one – so make sure your pages are optimised for speed! Tools like Google PageSpeed Insights can help you identify potential problems with your website’s design.
FAQs About Technical SEO
TECHNICAL SEO is a term used to describe the process of optimizing your website and its internal operational content, in order to increase rankings on search engines.
It includes all aspects of site structure optimization, which includes things like HTML, CSS and JavaScript. When done correctly, this process can lead to a higher ranking in the SERPs.
On-page SEO and technical SEO are two different aspects of Search Engine Optimization (SEO). On-page SEO is the process of optimizing a website’s content to improve user experience, while technical SEO refers to optimizing a website for better rankings on search engine results pages.
All SEO tactics are constantly changing, so it’s important to keep up with new developments and practices. However, the two main focuses of on-page and technical SEO remain relatively constant:
On-page SEO:
The difference between on-page and technical SEO is that the former focuses more on user experience while the latter focuses more on ranking factors. For example, improving page speed or adding keywords to titles and metatags.
Technical SEO:
Some common questions in regards to Technical SEO include making sure websites are crawlable, ensuring all images have alt text tags, setting up redirects properly etc.
In order to find technical SEO errors, you will want to use a tool like Google Search Console. This is the easiest way to identify any problems with your site’s content or links.
You can also use Google Page Insights to help you to identify problems with your site’s usability or loading speed and design.
PageSpeed score is the speed at which your website loads. A high PageSpeed score means that more people will want to visit your site because it loads faster and they can access their content quicker. A PageSpeed score of 90 or higher is considered to be good, and a score below 65 means that the website might not load as quickly for your audience.
A good site structure will make it easier for the search engines to understand it, which helps achieve better SERP placement. Good site navigation is important for providing a great user experience, but it’s also an essential step in achieving SEO success. It’s important for you to determine the site structure that makes sense for your business and then map out a plan to create or update web pages accordingly.
A Canonical URL is a specific, permanent and unique link to your website that has been created in order to avoid problems with duplicate content. It should also be used when you have more than one domain, in which case you need to create a separate canonical URL for each domain.
A canonical URL is the URL we suggest to search engines like Google, Bing, Yahoo and others. This means that if a search engine finds two or more URLs with the same content on your website, it will use this canonical URL to display just one of them in its search results.
Search engines will also use a canonical URL to avoid duplicate content issues when you have two or more URLs that are pointing to the same page on your website.
A canonical URL is a specific, permanent and unique link to your website that is created to avoid duplicate content issues. It should also be used if you have more than one domain. In this case, you must create a separate canonical URL for each domain.
A canonical URL is a URL that we suggest to search engines like Google, Bing, Yahoo and others as the main page for that content. This means that if a search engine finds two or more URLs with the same content on your website or not, it will use this canonical URL to display only one of them in its search results.
FAQs About Onpage SEO
Title tags are the short clickable text that appears under your website’s URL in search engine results. Title tags can be used to tell potential customers what you offer and why they should click on your title. The title tag is the most important place to include keywords. The length of the title tag varies, but 55-60 characters is a good rule of thumb.
The purpose of meta descriptions is to inform the user about what they will find on your website. Meta descriptions are the text under the title tag on SERPs. They are inserted into web content to help visitors decide whether or not to click on your website. A meta description should contain a keyword, but it should not be too long.
Google takes liberties with what it displays in search results, so a meaningful meta description is essential for SEO success. The title tag and meta description correspond to the headline of the website and additional advertising texts.
But Google can change the meta description depending on the search query or relevance of the content.
An alt attribute is an alternative text that appears below your image or video in search results. It is a short text description of what is on an image and helps provide additional information to search engines.
Also known as alt text, it is a helpful way to provide alternative information for your image. If your images break down over time, a useful description can improve the user experience.
1. Does my website actually need SEO?
This is a common question. If your site isn't generating any organic traffic, then yes it needs SEO. The most important thing to consider when you're trying to decide whether or not you need SEO is how much organic traffic you need. If you're a business that needs to be generating at least 100,000 visitors per month then your site will definitely need SEO.
2. How can I improve my website's SEO?
SEO can be improved by adding content to your website that is relevant to the keywords you are optimizing for. It’s also important to examine what terms people use when looking up information and try to create content that is relevant to those terms.
There are many ways to improve your website’s SEO. On-site SEO includes things like publishing content that is keyword targeted, making sure your site is mobile-friendly, and having an SSL certificate.
Off-site SEO includes anything that improves your ranking on Google or other search engines without directly improving your website.
The best way to improve search engine optimisation is to meet the search intent of the queries that trigger the results on the search engine pages.
Create content that other websites want to link to. The more quality backlinks you generate, the better your ranking will be on Google and other search engines.
On-page SEO and off-site SEO are often confused, but they refer to different parts of the website.
- On-page SEO refers to everything that happens within a website, such as publishing content that is keyword targeted and making sure your website is mobile-friendly.
- Off-site SEO refers to everything that happens outside the website, such as social media and paid advertising.
3. What are the benefits of SEO?
SEO has a number of benefits including increased visibility, more targeted traffic and improved rankings.
SEO also enables you to reach audiences through search engines like Google where other marketing channels would be less effective. Additionally, SEO can help you reach a wider audience with your content and generate more leads and sales.
4. How Do I Optimize My Website For SEO?
There are many things you can do to optimize your website for SEO. One of the most important is to make sure your website is listed in Google My Business.
This will help people find your business when they search on Google.
Another important element is the FAQ section of your website. This is a great place to put keywords that are relevant to your business. You can use free tools like Rank Tracker, Answer the Public, Text Optimizer and Kparser generator to determine which keywords are most important for your industry or product.
Keywords are also determined through analysis of the most frequently typed phrases. You can use this information to create content that resonates with potential customers.
5. Why is it better to have an agency take care of the SEO of my website?
It is important to weigh the pros and cons of delegating website optimisation to an SEO specialist or agency.
On the one hand, if you have a sizeable budget, it may be wise to hire a top-notch agency or consultant.
However, small businesses with a limited budget often hire an SEO specialist of inferior quality. In 98% of cases, this ends up worse than if they did not hire anyone at all.
6. Which is better: SEO or Google Ads?
SEO is better for a website because it increases organic traffic to your website and improves rankings. Google ads are good for keywords that do not yet rank on page one of the SERPs.
For new websites, however, we recommend a combination of both, because SEO is better, but depending on the SEO strategy, it can deliver tangible results in a period of 6-12 months.
7. Is SEO cost-effective?
SEO is a very cost-effective marketing strategy because it can be measured and optimised to produce better results over time. Search engine optimisation is so effective that there are many companies that focus exclusively on this strategy.
Just because the SEO campaign can end today, however, its effect can last for years to come!
8. Which areas of search engine optimisation should my website SEO focus on first?
The most important areas to focus on are:
- keyword research.
- Meta tags.
- Core Web Vitals.
- Eat.
- Search intent.
Other key aspects of SEO that need to be considered include social media, mobile optimization and blog content.
Do I need tools to actually do SEO?
The answer is no, because you can do it without tools. However, the more complex your site and business get, the more important a tool becomes for both your SEO strategy and your business. Tools such as SEMrush and Ahrefs can help you get more accurate insights about how well your site is performing, determine what types of content are resonating with the audience, and allow you to see what your competitors are doing.
10. How can SEO help my business grow?
There are three main reasons why SEO can help your business grow. The first reason is that you can increase traffic to your site and improve the likelihood of attracting new customers by ranking higher in search. The second reason is that SEO can help you manage your online reputation, which will strengthen customer relationships and trust. Finally, SEO can help increase sales by increasing the visibility of your products or services.
With Speed SEO you have the experts at hand. We will do all the work for you!
SEO is a methodical and ever-changing field, but if you understand the basics, you have the best chance of your website ranking well in search engine results. Keep these FAQs in mind as you work on your SEO strategy, and if you need any help, do not hesitate to contact us!
