Before CCloan discovered the impact of a good SEO practise in July 2018, carried out by Jesus Guzman, the company allocated a budget for Google Ads campaigns. Looking to the need for more customers and the future, CCLoan Spain believed its SEO strategy was not enough. CCLoan Spain teamed up with Jesus Guzman to develop a new, business-oriented SEO strategy that put SEO first.
In order to create a website that could be easily found by search engine crawlers and increase organic traffic to the target audience, CCLoan Spain followed Jesus Guzman's advice and developed a website that was optimised for both users and bots. The result was an extremely fast-growing placement on search results pages, constant backlinks that came naturally, and most importantly, an increase in customer base and business revenue.
90 - Organic traffic
10 - Branded traffic
5 - Social traffic
5 - Referral traffic
Thanks to the targeted organic traffic that the website began to generate thanks to the right content strategy and improved website performance, the CPA (Cost Per Acquisition) was reduced from 61 euros to 21 euros.