Google appears to be just another search engine, but in reality it’s an advertising company owned by the Alphabet Inc. corporation. As an advertising data-driven company, Google uses its search functions to attract users and help its clients generate revenue through its advertising channels.
Google’s search results are all about providing the best and most accurate content for a search query, along with high-quality and high-performing websites. In this way, the company motivates its advertisers, and users to continue using it as their preferred search engine.
Among the various types of features and functions is Google’s free People Also Search For (PASF) feature. An often overlooked and mostly ignored feature among search results.
You’ve probably seen it too and ignored it too! 😋
Today you are going to learn how you can use PASF, the hidden opportunity in it, and more importantly, the way you can use it to boos your SEO results.
OK, lets get started!
What is People Also Search For and why is there on Google results?
The “people also search for” feature is a tool designed to help Google search users find the answers to the most common questions related to the search term or query that the searcher used to get the search results displayed.
It looks like the image below:
Google relies these “People Also Search For” results on its own data and previous analyses of search intent, as well as information from other sources.
Why is there?
PASF feature is there because Google understands that people have so many questions related to their search queries, and it wants to help them find the answers they are looking for.
Have you ever had a question in your mind that, when you find the answer, leads you to further questions?
Well, this is how Google thinks and operates too. People search for one thing, but then start searching for an entirely different one without realizing it.
How People Also Search For Works.
When someone types a search term into Google Search, the most relevant and highest quality web pages on that topic are likely to come up.
However, if the searcher clicks on one of the search results and then immediately clicks back to the search page, the Google algorithm concludes that the search result displayed didn’t meet the searcher’s needs.
The snippet “People also search for” is displayed below the search result on which the user has previously clicked. This PASF snippet contains other keywords with answers that are relevant and have been frequently searched for by users looking for the specified topic.
Images speaks better than words, lets see some examples.
If I were to search the term “what is domain authority”, these would be some of the results that show up on the first page:
As you can see from the Google results above, Domain Authority is a hot topic. Why? Because the People Also Ask function triggers too.
But what we are looking for is the People Also Search For feature, so lets find it like this:
First, click on result #1 (or any other result, ignore the Google Ads) and then, after the page has loaded, click on the browser’s go back arrow.
There it is!
As you can see from the screenshot, this PASF section contains other keywords related to the original search “what is email marketing”.
However, if you look more closely, these keywords are almost identical to the “people also ask” feature that appears at the bottom of most search engine results pages.
Now, to help you understand how important it’s for Google to show the best possible result, there’s a third feature called “Related Searches”
So, do you understand what happens with this PASF function when you do a search on Google?
This is what happens:
First you see some results that should match your requirements. If they don’t, you go back to the previous search results. This tells the Google bots that the results displayed weren’t sufficient.
To help you find what you were looking for, Google’s algorithm triggers the PASF snippet just below the URL of the website you thought your answers were.
But don’t think that People Also Search For (PASF), People Also Ask (PAA) and Related Searches (RS) are one and the same just because they look the same.
There are some differences, which we’ll now look at.
People Also Search For (PASF), People Also Ask (PAA) and Related Searches (RS) Differences.
- All three sections are presented on different parts of the results pages: PASF is displayed under the URL of the page you click on. PAA is only shown for certain search queries, not all. Related searches are always displayed at the bottom of the results pages.
- PASF and related searches are links that open another Google search tab with information about the search term you used. PAA displays an accordion function that provides an answer, and the link points to a website rather than a Google search page.
- PASF displays search suggestions in the form of phrases, while Related Searches suggestions display keywords in bold. PAA displays the best answer in bold, has mainly questions and keeps displaying questions until you’re satisfied with the results.
The Importance of “People Also Search For” in Regards to SEO
Why should “People Also Search For” be important to you when developing your SEO strategy?
The keywords in PASF are always up-to-date because they come directly from Google’s database. Moreover, they’re the same keywords that your target audience often uses to learn more about your topic. Therefore, it’s important that you monitor these keyword trends to understand the preferences and interests of your target group.
You can find PASF keywords by looking up a topic and clicking on different search results. The free Keywords Everywhere extension for Google Chrome will also show you the PASF keywords related to your query on the search results pages.
There’s also a tool called Answer The Public that relies heavily on PASF.
And here you’ve another tool called SEO Menion, which also uses the PASF function to help us develop our SEO strategy
Yes, with this tool you can quickly find PASF keywords that you can use to improve your SEO strategy.
The 3 Best Strategies to Use “People Also Search For (PASF)” to rank better in Google search
It’s time you learn how to use them to improve your website’s SEO.
If your content doesn’t answer questions that people frequently search for, you won’t get better traffic via Google search. But even if you don’t get good traffic through search, there are strategies you can use to benefit from PASF.
Here are a few ideas to get you started:
1. Use PASF to research keywords for your content
The “People Also Search For” feature on Google is an incredible source of keywords that are relevant to what you audience is searching for. If you were to rank for these keywords, it would bring more traffic to your site and prove its overall authority on the topic.
Here are a how to use PASF for keywords research.
To find relevant PASF keywords, search for the keyword you want to rank for and create a list of PASF keywords Then open separate tabs in Google and search for each of these PASFs. If your topic isn’t very deep, you may find repetition in these new results. On the other hand, this method can also unearth unique queries you haven’t thought of yet.
After you’ve selected your keywords, you should take a close look at the search volume, the difficulty level and the strongest competitors and check whether they’re worth targeting. With this strategy, you can uncover hidden keywords that have potential and can be used for your content strategy.
2. Improving Existing pages using PASF
Implementing PASF keywords into your website’s existing content is an easy way to improve on-page SEO.
Let’s see how:
- Try to add PASF keywords to the headlines when they make sense.
- List all the important PASF keywords and use them in your content as needed.
- Use different PASF keywords variations on your H2 and H3 tags.
You will be amazed with the results you get when you start using People Also Search For keywords in your content.
3. Use PASF to Create FAQs Pages
FAQs are a great way to communicate with your audience and rank for multiple search keywords. Adding an FAQ section at the end of your articles or informative pages is an easy way to do this.
People Also Search For (PASF) keywords are perfect for FAQs because they’re topics your consumers have already searched. Google knows it, and now you too!
There are a few ideas to fashioning FAQs through the use of PASF keywords.
💡 After analysing the PASF keywords for your topic, see if any descriptive long-tail keywords catch your eye that have a clear search intent.
For example, people often use questions as search queries when they search online. So if you search for “Content writing tips”, here are some PASF keywords related to that topic.
Remember that you’ve to click on a website link in the search result and then go back to see the PASF feature.
Note that the results in the PASF box aren’t questions, so you need a bit of creativity here to create the questions you need. For example:
“What are the content writing tips for beginners”
“what is the content writing process”
💡 You can also use a more straightforward method. Simply search for your PASF keywords one at a time and make note of the questions in the “People Also Ask” section.
As in the screenshot below:
You might be thinking: Wait a minute, doesn’t this method lead to problems with duplicates or plagiarism?
The answer is: no.
Because these questions also exist on other websites, and the one that gives the better answer is the one that will rank best for them.
Furthermore, Google doesn’t penalise websites for plagiarism or duplicate content, but simply ignores the page. This means that pages that have no value to the search engine won’t rank. This is worse than anything else.
What you should know about the People Also Ask Feature
On the search engine results pages, the “People Also Ask” function is not fixed, but changes
The “People Also Search For” function on SERPs is not static, but changes depending on the user’s search query.
However, the best thing about PASF keywords is that the questions displayed are not fixed. Rather, they change depending on the searcher’s interactions.
Fortunately, there are some workarounds that can help you get a better understanding of the kind of questions people are asking about your topic.
People Also Ask Can Trigger Video Results
The PASF keywords also works for video results, as many searches are based on the questions “What’s…” “How to…” and “Why is/are?”.
Google will likely continue to test this until the most relevant search terms that trigger video results in the SERPs also trigger videos in the PASF listings.
This means that you should invest time in on-page optimization of your YouTube and video offerings to increase your chances of appearing in PASF. This feature can be a great way to make your videos accessible to a larger number of users, and it can also help you rank higher in search results.
If you’re not already using this feature to come up with new video ideas, you should! Here’s how it works:
“Run a Google search using a keyword related to your business or industry, scroll down to the “People Also Search For” section and click on one of the questions to get an idea of whether the previous keywords used in the questions you selected have the best ranking chances.”
People Also Ask Last Words
Remember that the best way to benefit from each of these tips is to experiment and find what works best for you. So if you find something that piques your interest, be sure to share it with others who might find it useful. Sharing is important!
There are many ways to leverage the PASF feature
Some of the best SEO experts know the value of keywords that people also search for and use them in their content strategy. Whether you’re looking to improve an existing page, write FAQs or create long-form content for your website, People Also Search For can help you achieve your SEO goals. So why not get started with People Also Search For today?
We know that most SEOs try to rank well in search in the traditional way. People Also Search For gives you the opportunity to do something different and better that can improve your website’s visibility and ranking. If you’re looking for new ways to generate content ideas or get more traffic to a specific page, People Also Search For is the tool you should try.
Contact us today for a free consultation!