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SEO Experts: Unlock SEO Success with the People Also Search For Guide!

people also search for - Keyword research tool

Content Roadmap

A Complete Guide to Mastering People Also Search For and Dominating Search Results.


Explore the many benefits of this useful tool and learn how to make the most of it. You’ll be amazed at the insights and information that you can uncover. Get started today and see for yourself how People Also Ask can help you achieve your goals!

At a cursory look, Google may seem like just another search engine, but truth be told, it’s an advertising powerhouse under the umbrella of Alphabet Inc. Google’s search capabilities not only draw in users but also aid its clients in generating revenue via advertising avenues.

By providing precise and pertinent content for specific search queries and showcasing robust websites, Google entices both advertisers and users to keep coming back for more.

One of the numerous features Google boasts is the often underappreciated “people also search for” (PASF) function.

This hidden gem can play a crucial role in enhancing your SEO outcomes.

In this witty article, you’ll discover the ins and outs of PASF, why it graces Google search results, and how to harness its power to boost your SEO game.

So, let the fun begin!

What is People Also Search For, and why is it included in Google’s search results?

PASF is a trusty gadget crafted to aid users in unearthing solutions for routine inquiries connected to the keywords or search phrases they employed. Its purpose is to enable users to uncover pertinent data and swiftly locate sought-after responses.

Check it in the next image:

Featured snippet people also ask screenshot
People Also Search For’s – Images by Speed Agency

Google depends on the “People Also Search For” (PASF) snippets, which are derived from its internal data, prior examination of search queries, and additional sources.

Why does this exist, you ask?

Google incorporates the PASF element in its search results, acknowledging that users have a plethora of inquiries linked to their search terms and aims to assist them in discovering the solutions they seek.

Ever found yourself in a question spiral where one query leads to another? This is akin to the inner workings of Google’s search engine, where users might look for one thing, only to unintentionally veer off into searching for something entirely different.

How the ‘People Also Search For’ feature works.

Imagine typing a query into Google Search Bar, and voilà!

The most pertinent and top-quality web pages linked to the topic magically appear.

But wait!

If the user clicks on a search result and hastily heads back to the search page, Google’s algorithm deduces that the result wasn’t quite what they were looking for.

In such instances, the “People Also Search For” snippet pops up right below the previously clicked search outcome.

This nifty PASF snippet features additional keywords and responses that are not only relevant but also commonly sought after by users searching for specifics within the topic.

To truly grasp this clever little function, let’s dive into some examples, shall we?

Suppose I searched for “what is domain authority.”

Here are some of the results that might grace the first page:

Screenshot of search results showing the people also ask snippet
Image by speed.cy

Evidently, as shown by the Google search page findings, Domain Authority is quite the buzzworthy subject.

How come?

Well, it’s because the People Also Ask feature gets activated too.

However, our mission is to locate the People Also Search For function, so let’s uncover it with these steps:

Firstly, give a tap on result #1 (or any other result, just disregard the Google Ads) and once the page has fully emerged, hit the browser’s rewind arrow.

There it is!

Screenshot of search results showing how the people also search for looks like
Image by speed.cy

Upon examining the captured image, it’s evident that the PASF segment houses additional keywords connected to the initial query “what is email marketing.”

Nonetheless, a keener observation reveals a striking resemblance between these keywords and the “people also ask” element typically found at the base of numerous search engine results pages.

Related Searches!

So, just to emphasize the significance of Google presenting the finest results, let’s introduce a clever little element known as “Related Searches.”

Screenshot of search results showing the related searches snippet

Are you familiar with how the People Also Search For (PASF) feature works when performing a search on Google?

This is what happens:

At first, you’ll be greeted by search results matching your inquiry.

But if they don’t quite hit the mark, you’ll return to the earlier results, giving Google’s algorithm a nudge that those offerings weren’t quite up to snuff.

Fear not, for the PASF snippet swoops in to save the day, nestled just beneath the website URL you first clicked on.

Now, don’t get it twisted – People Also Search For (PASF), People Also Ask (PAA), and Related Searches (RS) may seem like triplets, but they’re more like distant cousins.

Let’s dive into what sets them apart, shall we?

The three sections, People Also Search For (PASF), People Also Ask (PAA), and Related Searches (RS), have distinct differences.

  • PASF is displayed under the URL of the page you select, PAA is only shown for certain search queries, while Related searches are always displayed at the bottom of the search results.
  • PASF and related searches provide additional search results in a new tab related to the search term you used. PAA presents an accordion-style interface that provides answers, and the links in PAA point to a website rather than a Google search page.
  • PASF displays search suggestions in the form of phrases, while Related Searches suggestions display keywords in bold. PAA displays the best answer in bold, mainly presents questions and keeps displaying questions until you’re satisfied with the results.

Why ‘People Also Search For’ is Important for SEO

Why should “People Also Search For” be important to you when developing your SEO strategy?

PASF keywords are constantly updated, as they are sourced directly from Google’s database. Additionally, these keywords are commonly used by your target audience to gather information on your topic. Therefore, it’s crucial to monitor these keyword trends to understand the preferences and interests of your target group.

Screenshot of search results showing how it looks like when searching using the keyword seo strategy

To discover PASF keywords, conduct a search for a topic and click on various search results.

The Keywords Everywhere extension, available for free on Google Chrome, will also display PASF keywords related to your search query on the search results page.

Another tool, called Answer The Public, heavily utilizes PASF data.

Another tool that is SEO Menion, which also uses the PASF function to help us develop our SEO strategy.

Yes, with this tool, you can quickly find PASF keywords that you can use to improve your SEO strategy.

Learn the top 3 strategies for utilizing ‘People Also Search For (PASF)’ to improve your Google search rankings.

Discover the art of implementing these tactics to boost your website’s SEO game.

Failing to tackle the frequently asked questions of your target audience could leave your website craving more Google search traffic.

Fear not; even if your search traffic isn’t skyrocketing, there are clever ways to take advantage of PASF.

Here’s a handful of witty suggestions to kick things off:

1. Utilize the ‘People Also Search For’ feature to research keywords for your content.

The ‘People Also Search For’ feature on Google is a valuable resource for identifying keywords that align with your audience’s search intent. Ranking for these keywords can increase traffic to your site and demonstrate your website’s authority on the topic. Here’s how you can use PASF for keyword research.

To find relevant PASF keywords, search for the keyword you want to rank for and create a list of PASF keywords. Then open separate tabs in Google and search for each of these PASFs. If your topic isn’t very deep, you may find repetition in these new results. On the other hand, this method can also uncover unique queries you haven’t considered yet. To further prioritize which keywords to target, use a keyword research tool to analyze the search volume and competition for the keywords found through PASF.

Once you have identified relevant keywords through the PASF method, it’s important to evaluate their potential for driving targeted traffic to your website. To do this, analyze the search volume, competition level and difficulty of ranking for each keyword. This will help you to determine which keywords are worth targeting and to make informed decisions about your content strategy. By taking a closer look at the search volume, competition, and difficulty level, you can uncover hidden keywords that have potential and can be used to drive your content strategy.

2. Incorporating PASF keywords into your website’s existing content can easily improve your on-page SEO.

Here’s how:

  • Try to add PASF keywords to the headlines when they make sense
  • List all the important PASF keywords and use them in your content as needed
  • Use different PASF keyword variations on your H2 and H3 tags.

You will be impressed with the results.

3. Utilize PASF to Develop Frequently Asked Questions (FAQ) Pages.

Include an FAQ section at the end of your articles or informative pages for easy implementation.

💡 PASF keywords are ideal for FAQs as they represent topics that your audience has already searched for, as determined by Google’s data, and now you can too! After analyzing the PASF keywords for your topic, identify any descriptive long-tail keywords with a clear search intent.

For example, people often use questions as search queries when they search online. So if you search for “Content writing tips”, here are some PASF keywords related to that topic.

Screenshot of search results showing how the search for content writing tips looks like
Image by speed.cy

Bear in mind, you must click on a website hyperlink within the search results and then scamper back to the search results page for a glimpse of the PASF attribute.

Don’t forget the contents in the PASF container aren’t question-shaped, so you’ll have to unleash your inner creative genius to turn them into interrogative sentences.

For instance:

“What are the content writing tips for beginners.”
“What is the content writing process.”

Alternatively, you can use a simpler method. Search for your PASF keywords one at a time and take note of the questions that appear in the ‘People Also Ask’ section. As in the screenshot below:”

It’s important to note that the text seems to be incomplete, as it finishes with “As in the screenshot below:

Screenshot of search results showing the people also ask featured snippet
Image by speed.cy

You might be pondering: Could this approach result in problems with duplicated or copied material?

Fear not!

Since these queries pop up on other sites too, the one offering the most fabulous response gets a higher ranking.

Moreover, Google doesn’t scold websites for copycat content or duplicate. Instead, it merely disregards pages that don’t pique its interest – which, quite frankly, is an even grimmer fate than punishment.

What you should know about the People Also Ask Feature:

On the search engine results pages, the “People Also Ask” function is not fixed, but changes.

The “People Also Search For” feature on SERPs changes based on the user’s search query. However, the best thing about PASF keywords is that the questions displayed are not fixed.

Rather, they change depending on the searcher’s interactions. Fortunately, there are some workarounds that can help you get a better understanding of the kind of questions people are asking about your topic.”

People Also Ask Can Trigger Video Results

The PASF keywords aren’t limited to just text; they’re relevant for video outcomes too!

Queries like “What’s…?

“, “How to…?

“, and “Why is/are…?”

They are quite popular, you see.

Google will keep on experimenting until they find the perfect blend of search terms that not only bring up video results in SERPs but also make those videos pop up in the PASF listings.

So, why not put some effort into fine-tuning your YouTube and video content to boost your odds of making a cameo in PASF?

If you haven’t tried it yet, this feature can be your muse for fresh video concepts!

Here’s the magic trick:

Do a little Google search with a keyword that’s connected to your business or sector, scroll your way down to the “People Also Search For” part, and give one of those questions a click.

Voilà!

You’ll see if the previous keywords from the questions you picked have the highest shot at a top rank.

People Also Ask Last Words

In conclusion, the “People Also Search For” feature is a valuable tool for improving your SEO strategy. By researching PASF keywords, improving existing pages, creating FAQs, and even using PASF for video results, you can increase the visibility and authority of your website. But remember, the best way to benefit from these tips is to experiment and find what works best for you.

Here are some key takeaways to remember:

  • Use PASF to research keywords for your content
  • Improve existing pages using PASF keywords
  • Use PASF to create FAQs pages
  • Take advantage of PASF to trigger video results
  • Experiment to find what works best for you

Looking to skyrocket your SEO game? Why not collaborate with a top-notch marketing firm like Speed Online Marketing Services? Our savvy specialists are here to fine-tune your website and boost traffic to your enterprise. Give us a shout today, and let’s talk details.

Jesus Guzman

M&G Speed Marketing LTD. CEO

Jesus Guzman is the CEO and founder of M&G Speed Marketing LTD, a digital marketing agency focused on rapidly growing businesses through strategies like SEO, PPC, social media, email campaigns, and website optimization. With an MBA and over 11 years of experience, Guzman combines his marketing expertise with web design skills to create captivating online experiences. His journey as an in-house SEO expert has given him insights into effective online marketing. Guzman is passionate about helping businesses achieve impressive growth through his honed skills. He has proud case studies to share and is eager to connect to take your business to the next level.