I read an article by Matt G. on Search Engine Journal‘s site about how Google says its Core Web Vitals initiative has saved users over 10,000 years in load times.
According to the article, Google made this claim in a recent announcement. The massive time savings comes from Google’s push since 2020 to get web developers to optimize their sites for Core Web Vitals.
Core Web Vitals are metrics that measure a site’s speed, responsiveness, and visual stability during load. Google uses them to evaluate page experience and rank sites in search results.
By working with developers on Core Web Vitals, Google has optimized sites. Some examples:
- The Guardian cut its Largest Contentful Paint metric by 80%. This led to a 7.5% increase in returning visitors.
- Wix improved its First Input Delay by 380%. Conversions then rose 26%.
- Tokopedia reduced its Cumulative Layout Shift by 90%. Its organic traffic went up 9%.
So Google’s Core Web Vitals initiative has had a substantial impact according to the announced time savings. But as the article suggests, the claim of over 10,000 years saved will need further validation.
You can read Matt G’s article here: