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Google: Core Web Vitals Effort Saves Users Over 10,000 Years in Load Times

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I read an article by Matt G. on Search Engine Journal‘s site about how Google says its Core Web Vitals initiative has saved users over 10,000 years in load times.

According to the article, Google made this claim in a recent announcement. The massive time savings comes from Google’s push since 2020 to get web developers to optimize their sites for Core Web Vitals.

Core Web Vitals are metrics that measure a site’s speed, responsiveness, and visual stability during load. Google uses them to evaluate page experience and rank sites in search results.

By working with developers on Core Web Vitals, Google has optimized sites. Some examples:

  1. The Guardian cut its Largest Contentful Paint metric by 80%. This led to a 7.5% increase in returning visitors.
  2. Wix improved its First Input Delay by 380%. Conversions then rose 26%.
  3. Tokopedia reduced its Cumulative Layout Shift by 90%. Its organic traffic went up 9%.

So Google’s Core Web Vitals initiative has had a substantial impact according to the announced time savings. But as the article suggests, the claim of over 10,000 years saved will need further validation.

Jesus Guzman

M&G Speed Marketing LTD. CEO

Jesus Guzman is the CEO and founder of M&G Speed Marketing LTD, a digital marketing agency focused on rapidly growing businesses through strategies like SEO, PPC, social media, email campaigns, and website optimization. With an MBA and over 11 years of experience, Guzman combines his marketing expertise with web design skills to create captivating online experiences. His journey as an in-house SEO expert has given him insights into effective online marketing. Guzman is passionate about helping businesses achieve impressive growth through his honed skills. He has proud case studies to share and is eager to connect to take your business to the next level.