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How to Improve Conversion Rates with Trust Signals

trust signals helps boost conversion rates

Content Roadmap

In the world of online shopping, people or search engines, not easy to trust websites. They need verification that your eCommerce store is legit. In addition, trust signals help you achieve that. It helps boost customer confidence and increase sales. If you want to learn more about these signals, you are at the right place!

What are Trust Signals?

Trust signals are the elements of validation that are present on websites for the purpose of authenticity. They enable businesses to make a positive first impression and help customers feel secure while purchasing products from online stores.

According to a recent survey conducted by Edelman, for 14,000 customers, trust was one of the significant factors influencing their buying decisions.

Some of the other benefits of trust signals are as follows:

  • Boosts website traffic
  • Increases conversion rates
  • Improves SEO ranking
  • Encourages visitors to make digital transactions
  • Enhances customer engagement
  • Builds brand recognition

Due to increasing cyber threats, people do not click on every website that they set their eyes on. They run a quick security scan to keep malicious codes out of their devices. Furthermore, you lose a potential customer if your online store does not pass the security test.

That is why you need to add a trust signal to your website in today’s digital world to make visitors feel like they can trust you!

Trust signals for ecommerce
Image by Speed Marketing Agency

Trust Signals You Should Implement Right Now

Install SSL Certificate

If you have not yet made the transfer from HTTP to HTTPS, this is a sign to do it immediately! HTTPS is a more secure protocol that encrypts interactions between the 1web server and browser. Customers hesitate to visit websites where they cannot spot the padlock at the beginning of the URL.

There are 3 types of SSL certificates such as basic domain-validated, extended-validated, and organization-validated certificates. You can buy SSL certificates from famous certificate authorities such as Thawte SSL certificate, GlobalSign SSL certificate, and RapidSSL certificate to secure your site.

It will help to gain customers’ trust. If your website is not secure then, it is high time you purchase an SSL certificate.

Leverage social media

How to improve conversion rates with trust signals
Image by Speed Marketing Agency

It is the age of social media. Many people scroll through social media business pages to find a product they wish to buy, especially GenZ. They provide several business tools to help promote your eCommerce store.

For instance, Facebook Ads provide promotional functionalities to help you advertise your product to your target audience. You can also check the number of profiles reach through the insights tab.

According to a report published by Stackla, 56% of consumers say they are more influenced by social media posts during online shopping.

Using the Instagram app, you can create product reels or frequently hold live sessions and discuss the services you offer. Customers believe in your brand when they see that you are actively posting on social media.

Do not forget to add your social media widgets to your website. Users are more likely to click the icons on the website rather than manually search your online store on social networking sites.

Add Customer Testimonials

Customers will not buy a product online until they read the reviews. That is why it is essential to add customer testimonials to your site. Reviews in the form of videos are the best, adding credibility to your products and services.

Because testimonials originate from real experiences, they stir specific reactions from the online community. Sometimes you might get negative reviews too.

However, that is okay. What matters is how you address them. Providing a solution to customers’ problems can help improve customer relationships. Users will appreciate your zest and honesty, helping you grow your online store.

Design a Professional Website

Customers first notice your website design when they visit your eCommerce site, and visitors scroll a little longer than they usually would if your online store is visually appealing. Think of your website design as an essential factor for gaining followers.

The next thing you should focus on improving is your page responsiveness. Some of the critical factors you need to consider are as follows:

  • Page Loading Time: Visitors will instantly exit the page if your eCommerce website takes longer to load. You need to optimize your website speed to ensure that customers stay longer on your website.
  • Image Quality: You should avoid using low-resolution images. Customers think it is unprofessional if you use grainy photos on your website.
  • User-Friendliness: Navigational issues can affect your conversion rates. You should ensure that users find it easy to go from one product to other without spending time figuring out your website’s functioning.

A good customer experience will boost your website conversion rates. Quality content is essential; you can post articles about your product launch or industry trends on your blog. The right SEO strategy can help increase website traffic and SEO rankings.

Trust signals for ecommerce
Image by Speed Online Marketing

Add Product Information

Visitors feel you are excluding critical information about the product when you upload products with little or no descriptions. Today, customers prefer videos instead of lengthy specifications.

You can use editing apps that enable you to create video tutorials to help customers understand your product’s functionalities. Some apps you can use are Canva, Kinemaster, Adobe Premier Pro, and Viva Video. Most come with customizable templates to help you create visually appealing content.

Explain Shipping and Privacy Policies

There might be situations where customers want to exchange or return the product because they did not like it. It often happens in an online environment where customers cannot physically inspect the product before buying.

Customers might abandon their carts if you do not offer a fair return policy. You must explain the return, shipping, and privacy policy in detail to help people buy your products without fear.

Include Contact Details

How will customers contact you if you do not mention contact details on your website? People do not buy from that vendor when no support options are available. You can add your business phone number or advantage contact forms and live chat options.

According to a recent report, 79% of people prefer live chat because it provides quick resolution. It would help if you gave such contact choices to build meaningful customer relationships.

Wrapping It Up

You need to add website trust signals to your eCommerce store to convert your leads into customers. It not only improves your conversion rates but also boosts customer confidence. Do you use other trust signals? Please let us in the comments below.

Jesus Guzman

M&G Speed Marketing LTD. CEO

Jesus Guzman is the CEO and founder of M&G Speed Marketing LTD, a digital marketing agency focused on rapidly growing businesses through strategies like SEO, PPC, social media, email campaigns, and website optimization. With an MBA and over 11 years of experience, Guzman combines his marketing expertise with web design skills to create captivating online experiences. His journey as an in-house SEO expert has given him insights into effective online marketing. Guzman is passionate about helping businesses achieve impressive growth through his honed skills. He has proud case studies to share and is eager to connect to take your business to the next level.