The future of digital marketing looks bright for marketers. The growth in demand for digital marketing services has driven tremendous growth in digital and social media advertising investment.
This digital marketing trends article will explore the major trends in digital marketing and see what digital marketing can bring to your business.
You need to steer your digital marketing strategy and budget to capitalize on all the trends and opportunities presented. Not sure where to start?
Here you have a list of digital marketing trends for 2021 to keep you on track to build the most successful digital marketing campaign possible.
1. The influencer marketing landscape keeps growing
It’s becoming the fastest-growing type of advertising, and the future looks promising. Influencer marketing is one of the latest trends that will continue to reshape the way marketers market and promote their products and services.
In the near past, influencer marketing was limited to YouTube celebrities and other online personalities with large audiences. But not in 2021, today, there are countless influencers with millions of followers who offer their audiences access to brands and services through their knowledge and expertise.
Influencer marketing is trending as one of the most promising forms of marketing shortly.
The value behind influencer marketing
Instagram is the first and most popular social media platform to leverage influencer marketing strategies. But it’s not the only one. Corporations and personal organizations also utilise other popular platforms like Facebook and Twitter to engage in influencer marketing to attract their followers. Now is an exciting time for influencer marketers and their social media marketing efforts.
According to an article Statista:
Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that the value of this specific market more than doubled between 2019 and 2021, growing from 6.5 billion to 13.8 billion U.S. dollars in the three years alone.Statista
Influencer Marketing Yearly Trend (Statista)
After seeing the yearly growth of influencer marketing, you have a point of reference and understanding of what to expect in the upcoming years.
2. Social media & user-generated content
Digital marketing has been a huge driver of revenue growth for the past several years, and there is no doubt that it is poised to continue the pace of development. One area that is growing rapidly is social media marketing and user-generated content. The reason why this growth is happening is because of the Social media networks penetration effects. Reaching nearly 54 per cent back in 2020. Allocating to Euro Northern and Western the largest penetration rate, and seconded by North and South America.
Search engines, like Google, also consider User-generated content to be important, and Google provides clear indications about it. Check the Google User-generated content overview.
What is user-generated content?
Anytime you allow your visitors on your website or app to post things like images, articles, comments, video, likes, votes, among others. Then you are receiving user-generated content. The power behind this trend lies in the fact that your visitors can easily contribute to your brand online presence. This means that when they share a comment on your site or post an article on your platform, it creates engagement signals. Also, increase dwelling time, reduce bounce rates, increase your overall click-through rate, and consequently help your business grow.
Comment sections, forums, social media posting, and all user-generated content must also be compliant with Google Policies and publicity restrictions.Google Adsense
User-generated content can be seen as an opportunity to boost your brand awareness and build relationships with your audience. Enabling you to get a competitive edge and earn trust in your brand. With the above trend, you have a better chance of attracting more followers and leverage UGC to increase your business online presence.
3. Voice search usability increasing
Voice search is one trend with a peculiar impact on your search engine rankings; therefore, in your whole online business.
Is your website ready for ranking for voice search? Voice search is increasing in all major economies in the world.
Here you have 4 major reasons to optimize your online business for voice search:
- 27% of the world internet users are using voice search on their mobile devices. (Think With Google)
- 52.8% of people use voice search when driving. (Digital Information World)
- 55% of American families will probably own a voice search featured smart speaker in 2022. (Review 42)
- Voice assistance smart devices are meant to rule the online marketing industry in 2024. (Juniper Research)
The reasons are pretty simple, one being the fact that voice search is becoming more and more integral in our daily lives. People are now using voice search for almost everything, from buying an item on eBay to checking out what’s going on in the news. Using audio-based searching is much easier than typing text. Something especially needed for people with difficult to type. Also, this searching mode yields faster results.
Five fast tips to optimize your website for voice search
- Include charts and statistics in your content pages
- Answer searchers queries with direct answers and short paragraphs
- Always use bullets points and listed items
- Include audio version of your articles when possible
- Keep images 1005 related to the topic and SEO optimized.
Using audio-based searching is much easier than typing text. Something especially needed for people with difficult to type.SPEED SEO
Optimizing your online business for voice search enabled devices will increase your coverage area on search results. For this reason, if in 2021, voice search optimization is not in your list of priorities for your online marketing plans, it’s time to include it.
4. User experience is more important than before
All search engines are now following Google steps. UX and UI are together in this trend because they offer users a consistent and intuitive user experience when visitors interact with your site.
The way your web visitors perceive your products and the prices you are offering is important in making your business successful and creating long-lasting positive customer relationships. Which directly translate into more client value and higher sales.
2021 is a year of changing how online marketing is evolving; one of these changes involves how your visitors interact with your e-commerce website. So if your online business is a snail to display an image or to load a page, here, you have quick and effective tips for helping your website UX this year.
- When your text content is longer than 300 words, beak it up with images, videos, or quotes.
- The loading time for your web pages should be a maximum of 3 seconds for desktop and less than 1.5 seconds for mobile.
- Create interactive popups windows or tools for engaging with your web visitors.
- Your website navigation settings should be easy to follow.
- Use intuitive CTAs (call-to-Actions) for motivating your visitors to take action.
If your website serves users in the US, it needs to be compliant with the Americans with Disabilities Act (ADA). These requirements are for websites user with limited mobility to easily interact with the website interface.
5. Search engine optimization more trending than ever before
Content-marketing services are increasingly popular, as advertisers want to use the power of search marketing to reach their audience. A marketer must develop a powerful search strategy and tactics for the internet marketing environment.
Is your website ready for search engine rankings? If not, you are not leveraging the power of search marketing and missing out on significant profits.
Ppc, Adwords, and Paid search traffic are good ways to drive online traffic, but they are not the cheapest or most efficient methods. You need to get the most out of your marketing budget, and optimize your website for all search engines is the perfect complement.
Like with any other online marketing form, search engine optimization (SEO) is about increasing ROI. SEO is a methodology of Inbound marketing, determining your potential client’s needs or problems and then creating content that engages them.
How effective is SEO?
If you’re looking for the most reliable SEO service to help your site get better on organic search result rankings, give us a call at +357 99762835 and talk with an expert.
SEO is an effective tactic for online marketing, but it needs the expertise to be effective like any other strategy. We have spent years developing the knowledge and the skills required to help your site achieve better rankings on Google.
Top 8 reasons why SEO is effective:
- SEO helps your business build better relations with your targeted audience
- Improve the user experience
- Increase your brand awareness
- Drive more visitors to your online business
- Give you an edge over the competition
- Increase conversions
- Increase client lifetime value
- SEO Helps the growth of your business
Do I need SEO for my website?
Make no mistake here; any online business needs SEO. Whether you are using Pay-per-click, search engine marketing, etc. Your Ecommerce needs SEO as part of your marketing channels and marketing plans—also, B2b businesses and B2C. Organic traffic is still the cheapest traffic your website can get. Actionable inbound marketing will bring to your website potential costumers thru an increase in your lead-generation digital advertising.
We use the latest marketing tools, having the right marketing solutions to drive more traffic to your website.