The future of digital marketing looks bright for marketers. The trend in demand for digital marketing services has driven tremendous growth in digital and social media advertising investment.
This digital marketing trends article will explore the major trends in digital marketing and see what digital marketing can bring to your business.
You need to steer your digital marketing strategy and budget to capitalize on all the trends and opportunities presented. Not sure where to start?
Here you have a list of digital marketing trends for 2022 to keep you on track to build the most successful digital marketing campaign possible.
1. The influencer marketing landscape keeps growing
It’s becoming the fastest-growing type of advertising, and the future looks promising. Influencer marketing is one of the latest trends that will continue to reshape the way marketers market and promote their products and services.
In the near past, influencer marketing was limited to YouTube celebrities and other online personalities with large audiences. But not in 2022, today, there are countless influencers with millions of followers who offer their audiences access to brands and services through their knowledge and expertise.
Influencer marketing is trending as one of the most promising forms of marketing shortly.
The value behind influencer marketing
Instagram is the first and most popular social media platform to leverage influencer marketing strategies. But it’s not the only one.
Corporations and personal organizations also utilise other popular platforms like Facebook and Twitter to engage in influencer marketing to attract their followers. Now is an exciting time for influencer marketers and their social media marketing efforts.
According to an article Statista:
Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that the value of this specific market more than doubled between 2019 and 2021, growing from 6.5 billion to 13.8 billion U.S. dollars in the three years alone.Statista
Influencer Marketing Yearly Trend (Statista)
After seeing the yearly growth of influencer marketing, you have a point of reference and understanding of what to expect in the upcoming years.
2. Social media & user-generated content
Digital marketing has been a huge driver of revenue growth in recent years and there is no doubt that this will continue. One area that is growing rapidly is social media marketing and user-generated content.
The reason for this growth is the impact of the proliferation of social media networks. It will already reach almost 54 per cent in 2020. Northern and Western Europe have the highest penetration rates, followed by North and South America.
Search engines like Google also consider user-generated content important, and Google gives clear indications of this. Take a look at Google’s overview of User-generated content.
What is user-generated content?
Any time you allow your visitors on your website or app to post things like pictures, articles, comments, videos, likes, votes and more. Then you get user-generated content. The power of this trend lies in the fact that your visitors can easily contribute to your brand’s online presence.
That is, when they share a comment on your website or post an article on your platform, this generates engagement signals. You also increase dwell time, reduce bounce rate, increase click-through rate and thus help your business grow.
Comment sections, forums, social media posting, and all user-generated content must also be compliant with Google Policies and publicity restrictions.Google AdSense
User-generated content can be seen as an opportunity to increase your brand awareness and build relationships with your audience. This can give you a competitive advantage and build trust in your brand. With the trend described above, you have a better chance of gaining more followers and using UGC to increase your company’s online presence.
3. Voice search usability is on the rise
Voice search is one trend with a peculiar impact on your search engine rankings; therefore, in your whole online business.
Is your website ready for ranking for voice search? Voice search is increasing in all major economies in the world.
Here you have 4 major reasons to optimize your online business for voice search:
- 27% of the world internet users are using voice search on their mobile devices. (Think With Google)
- 52.8% of people use voice search when driving. (Digital Information World)
- 55% of American families will probably own a voice search featured smart speaker in 2022. (Review 42)
- Voice assistance smart devices are meant to rule the online marketing industry in 2024. (Juniper Research)
The reasons for this are quite simple. One is the fact that voice search is becoming more and more an integral part of our daily lives. People now use voice search for almost everything, from buying an item on eBay to checking the latest news. Audio-based search is much easier than typing text.
This is especially important for people who have difficulty typing. In addition, this search mode leads to faster results.
Five quick tips for optimising your website for voice search
- Include charts and statistics in your content pages.
- Answer search queries with direct answers and short paragraphs
- Always use bullet points and listed items
- Include audio versions of your articles when possible
- Keep images 1005 on topic and SEO optimised.
Using audio-based searching is much easier than typing text. Something especially needed for people with difficult to type.SPEED SEO
Optimising your online business for voice-controlled devices will increase your coverage area in search results. So in 2022, if optimising for voice-driven search is not on your priority list for your online marketing plans, it’s time to do it.
4. User experience is more important than before
All search engines now follow Google’s steps. UX and UI are joining this trend because they provide users with a consistent and intuitive user experience when visitors interact with your website.
The way your web visitors perceive your products and the prices you offer is important for the success of your business and for building long-term positive customer relationships. And that leads directly to more customer value and higher sales.
2022 is a year of change in online marketing. One of those changes is in the way your visitors interact with your e-commerce website. So if your online business is a slug to display an image or load a page, here are quick and effective tips to help your website UX this year.
- If your text content is longer than 300 words, break it up with pictures, videos or quotes.
- The loading time of your web pages should be a maximum of 3 seconds for desktop devices and less than 1.5 seconds for mobile devices.
- Create interactive pop-up windows or tools to engage with your web visitors.
- Your website navigation settings should be easy to follow.
- Use intuitive CTAs (call-to-actions) to motivate your visitors to take action.
If your website is intended for users in the US, it must comply with the requirements of the Americans with Disabilities Act (ADA). These requirements are designed to ensure that users with reduced mobility can interact with the website’s user interface without difficulty.
5. Search engine optimization more trending than ever before
Content marketing services are becoming increasingly popular as advertisers look to harness the power of search engine marketing to reach their target audience. A marketer must develop a powerful search strategy and tactics for internet marketing.
Is your website ready for search engine rankings? If not, you are not taking advantage of the power of search engine marketing and are missing out on significant gains.
Ppc, Adwords and paid search traffic are good ways to generate online traffic, but they are not the cheapest or most efficient methods. You need to make the most of your marketing budget, and optimising your website for all search engines is the perfect complement.
As with any other form of online marketing, search engine optimisation (SEO) is about increasing ROI. SEO is a method of inbound marketing that involves identifying the needs or problems of your potential customers and then creating content that appeals to them.
How effective is SEO?
If you are looking for the most reliable SEO service that will help your website rank better in organic search results, call us on +357 99762835 and speak to an expert.
SEO is an effective tactic for online marketing, but like any other strategy, it requires expertise to be effective. We have spent years developing the knowledge and skills needed to help your website rank better on Google.
Top 8 reasons why SEO is effective:
- SEO helps your business build better relationships with your target audience
- Improve the user experience
- Increase your brand awareness
- Attract more visitors to your online business
- Give you an edge over the competition
- Increase conversion rates
- Increase the value of your customers
- SEO supports the growth of your business
Do I need SEO for my website?
Make no mistake: every online business needs SEO. No matter if you use pay-per-click, search engine marketing etc. Your e-commerce needs SEO as part of your marketing channels and marketing plans – also for B2b businesses and B2C.
Organic traffic is still the cheapest traffic your website can get. Through action-oriented inbound marketing, you can direct potential customers to your website by boosting your digital advertising for lead generation.
We use the latest marketing tools and have the right marketing solutions to drive more traffic to your website.