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People First Helpful Content – New Google´s Rule

Content Roadmap

Introduction

Google is the most used search engine with the biggest market share. But it is not just another search engine. Google´s algorithm is evolving and with its ever-changing rules, content creators and writers need to adapt their strategy in order to be successful online.

If you want your blog to be found on Google or any other search engine for that matter, then you need to write for humans and not for robots or machines!

Google is the most used search engine with the biggest market share.

Screenshot of the market search of google versus other search engines- content
Image by Statista

Google is the most used search engine with the largest market share. This means that if Google does not rank you better than your competitors, you will have problems with sustainability. And if you want your website to be found, it is important to optimize it for Google and other search engines.

Google is not just any other company — it’s a global leader in many areas, including AI technologies like machine learning and deep learning (the study of neural networks).

In fact, some experts would argue that one of Google’s major goals right now is to build machines that are able to think like humans do: creating an artificial intelligence system with all of our abilities (and hopefully none of our shortcomings!).

Google´s algorithm is evolving.

Google is always changing. Google is always learning. Google is always testing. Google is always improving. Got it? because if you don’t, you will still doing now what you did on your site 3 years ago!

Like any other machine learning algorithm, Google´s search engine algorithm will continue to evolve as it learns from its experiences with user signals and data.

While it’s impossible to know exactly what changes have been made to the search engine over time, we can look at some of the major updates that have happened over the years and speculate about what they might mean for the future of SEO (search engine optimization).

How to Adjust for Google’s New Update

Don´t try to trick google because google knows it all.

There’s a common misconception that Google is out to get you. This is not true, and it’s important to understand why.

Google’s goal is to provide the best search results for its users. The company cares about you and your customers, so they’re constantly working on improving its algorithm (the formula they use) so that it can deliver the best possible information without being manipulated by people trying to game them into getting higher rankings.

It’s also important to note that Google has a lot of people working for it who test everything all day long; if you’re trying something new or different and want feedback on whether it’ll work or not, I’d recommend asking one of those people at Google because chances are very high that someone else has already tried exactly what you’re considering doing and found out how well it worked (or didn’t).

SEO strategies need to change (a lot).

Google’s new rule has changed the SEO strategies. Google has people working for it and they test everything. They know what works and what does not, so if you want to succeed in SEO as a human writer, you need to be aware of this fact because their algorithm is evolving every day.

💥 Check here Google’s helpful Content Update

Google wants to provide the best experience for people searching for information or products online. If your content is not helpful or useful for Google, it will penalize you by ranking lower than those who produce better content that solves problems or helps people solve them (People-first oriented websites).

What does that mean for you as a blogger?

If you want to write for the long term, Google has a few simple rules:

  • Write for humans, not for search engines. If you are writing useful content that people will want to read and share, it will find its way into the SERPs.
  • Focus on quality over quantity. Quality content can be shared again and again while poor-quality posts may only be seen once or twice before disappearing from view entirely.
  • Create a good user experience (UX) by creating an engaging post that is easy to understand and navigate through so that users can find what they’re looking for as quickly as possible!

🚺🚻Check this article about people writing for people

Don´t worry about competitors.

Man reading sitting on a hamaca
Image by Google

If you’re not worried about your competitors, you can focus on what they might be doing. This is one of the most important rules in online marketing: don’t pay attention to your competitors. Focus on what makes sense for your business and audience.

Pay close attention to their goals and needs, but keep in mind that there will always be someone who does it better than you do or has more resources than you have.

That doesn’t mean they’re better than you are; just focus on delivering excellent content that resonates with an audience that matters, so they’ll come back again and again as customers or supporters of your brand (and maybe even share some posts).

Write your own thing.

🏆 Pro Tip: Write about what you know, like and want to learn.

I write about a topic I’m an expert in and have a passion for, then share it with the world because I want to teach others. There are so many topics out there that need great content written about them and it can be hard to know where to start or who will benefit from reading your work.

But if you have ever put any thought into why you write, then this tip should come naturally.

If we go back to our example of writing books on how to be happy versus writing books on how plastic surgery works – both may be useful topics but only one is something that was created by an expert in the field who has years of experience and qualifications behind them (which gives them credibility).

In this case, it would probably be wrong for us as writers not only because we don’t have those qualifications but also because nobody would believe what we had written anyway!

Google has people working for it and they test everything.

Google may be the big dog of search engines, but it’s still a business that has to make money. The fact is, Google needs to serve its users and advertisers while also making sure they have enough money to keep the lights on.

Illustration of a woman reading content on a all in one desktop pc
Image by Speed Agency

The people who rate your page quality make sure that you can get in front of users when they type in a query. They also monitor how well you’re responding to Google’s changing algorithms by checking how quickly your site loads and whether it looks good on different devices (phones, laptops, tablets).

These raters work for Google — so think about what type of information would help them rate your pages. If someone is looking for an article about “breaking news” or “new product reviews” then make sure those words are included somewhere on the page (and not just as links).

Quality matters more than ever before.

Quality matters more than ever before. Google is looking for quality content, not just high volumes of low-quality content. It’s a new era of web publishing, where content needs to be concise, well-written and precise in order to rank well on search engines like Google.

In this post, I want to share with you some tips that will help you write better-quality content!

💡 Quality Content is Hard To Find

When we talk about writing quality content it’s easy to think that “quality” means having good grammar or spelling – but that’s just one dimension of what makes great writing good (or bad).

A lot of people know how important it is for publishers and websites that provide useful information for users; however, most people don’t realize why until now: there are many factors which affect how likely your article will be clicked on by readers (and thus shared).

For example: what kind of language do they use? How long is the article? Does it come across as authoritative? What kind of tone does it have? Do they make personal experiences known through anecdotes or stories instead of generalizations?

What are the best practices now? Write for people, not for Google!

Google's robot illustration
Image by Google

From now on, we will not write for Google. We will write for the reader. That is how Google wants us to think about it, and I agree with them.

Let me explain why you should avoid writing for search engines:

  • Writing for search engine bots doesn’t make sense because they can’t read your web pages as humans do; they only recognize words and key phrases that appear in the title tag or meta description of your page. They don’t understand what these words mean, but they still index them as keywords and use them to determine where each web page should be ranked during a query in their search results pages (SERPs).
  • Writing for bots isn’t necessary because search engines already know what content is important on your website thanks to its structure – from HTML tags like,  and, which tell Google what’s most important on a given page, to headings containing keywords related to its topic – all these elements help determine which pages are relevant so users can find them easily when searching online!

Don´t forget that the main point of blogging is writing content and connecting with other people on our planet who have similar interests.

I think that it is very important to remember why we started to blog. The main point of blogging was not just for search engines, but to write content and connect with other people on our planet who have similar interests and hobbies.

So, before starting a new article, remember what it is like to be a reader. You need to understand what your readers want from you as a blogger and writer so they can find the information they are looking for quickly and easily.

It´s also important not to lose sight of the fact that there are real humans reading your articles – not robots!

Make sure that all grammar mistakes in the text have been corrected or fixed before publishing because even if you are writing about something technical or complex, readers will still appreciate well-written content over something hastily thrown together at the last minute.”

Conclusion

The future is for humans, not machines. And when writing for humans, we need to remember that people don’t like being treated like machines. We want to be engaged with our content and understand its purpose before we even open it.

Gif about terminator judgment day movie
Image from: giphy.com

This can be accomplished by using effective structures, keeping things short and sweet (but not too short), and using natural language rather than the flowery text that was popular in the past but no longer works today.

Jesus Guzman

M&G Speed Marketing LTD. CEO

Jesus Guzman is the CEO and founder of M&G Speed Marketing LTD, a digital marketing agency focused on rapidly growing businesses through strategies like SEO, PPC, social media, email campaigns, and website optimization. With an MBA and over 11 years of experience, Guzman combines his marketing expertise with web design skills to create captivating online experiences. His journey as an in-house SEO expert has given him insights into effective online marketing. Guzman is passionate about helping businesses achieve impressive growth through his honed skills. He has proud case studies to share and is eager to connect to take your business to the next level.