Digital marketing has come a long way since the days of dial-up AOL and the GeoCities home page.
Today, anyone can be a content creator, and that means that businesses need to do what they can to stand out from the crowd online.
It’s no secret that one of the most important aspects of any successful digital marketing endeavour is a compelling and effective content strategy.
From blogs to social media posts to emails, your content is what makes a lasting impression on potential customers and what incentivizes them to come back for more.
But in today’s fast-paced world, it can be tough to develop, produce, and analyze all the different kinds of content you need to keep your audience engaged.
Marketing campaigns efforts have had the spot as quite possibly the best digital advertisement method.
Albeit, numerous marketers and organizations battle to develop and initiate marketing campaigns that get the most out and engage with their target audience.
Luckily, there are plenty of tools available to help you make your mark on the internet.
Here are the 7 Must Have Tools as a Digital Marketer:
Ahrefs
Ahrefs is a fantastic tool for brainstorming keyword ideas and checking how well you can rank for them.
The site explorer feature on the site lets you see the top organic keywords for any website, and it also estimates how much traffic that site gets for any given search term.
You can also identify a site’s top-performing content and sources of backlinks.
Ahrefs is a very solid overall tool to help you make sure that your content is efficient and that you have an insight into the competition analyzing their key weaknesses so that you can refine areas in your strategy.
- Top link inventory on the market
- Content ideas with the Content Explorer
- Intuitive Features such as “Site Audit:”.
- Accurate and Exceptional
- The ongoing new features and tool revamps
Word-Counter.io
One of the most powerful tools that a digital marketer can use is a good character counter. In fact, it’s so essential in the world of online marketing that many of the best marketers built their own.
We all know how important it is to be able to count characters, but if you’ve ever tried to solve this problem with a character counter online or worse, with a calculator—you know how tough it can be.
The answer varies by platform and sometimes even by account,
and what about URLs, Headings, emails, product descriptions, landing pages, guest posts etc? How do you get those right?
As a marketer, you need consistency and accuracy, and that is why we suggest utilizing a free of cost tool that can give you accurate online character counts for any type of content.
You do not have to download anything or install anything on your computer or phone to use this free Online Character Counter. All you need is access to the internet and, preferably, some text that needs counting!
These free of cost character counter tools quickly get accurate character counts for any piece of text without worrying about whether you have got the right version of Excel installed on your computer, or whether you are using the right encryption algorithm to count your content or without checking any settings.
Google Analytics
Try not to relax and sit down thinking that you are finished with everything above. You cannot yet wait and simply hang tight for the outcomes, NO! Trial and Error is a major part of the marketing sector and without it, you cannot grow.
Here you can cautiously look at what results your marketing strategy is bringing you.
The best organizations measure and review their strategies and check whether their content is working or not. Analytics refine your content and marketing strategy as well as lets you know how efficient your content was so this testing stage matters a great deal.
Analytics tools such as Google Analytics provide you with a wide range of analytics. At its maximum fundamental level, Google Analytics can display who is coming for your website, from where, what browser or device they may be using, their gender and on which pages they are spending their maximum time.
Past that, you have the options to track engagements, construct a complex eCommerce setup, and oversee all activities on your site to analyze every segment of user interaction.
Google Data Studio
Data Studio is an online free of cost device that turns your raw data into informative, smooth to read, shareable, and completely customizable dashboards and data reviews.
Google’s data studio gives visual life to your data. You have the option to use charts, including line, bar, and pie charts, geo maps, area and bubble graphs, paginated data tables, pivot tables, and more.
With Google Data Studio you can do the following:
- Speed up your reporting process with integrated data reports.
- Easily and intuitively share your insights with the rest of your team or with anyone else.
- Enable easy data visualization with customizable tables and charts.
Canva for Graphics
“Launched in 2013, Canva is an online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.” (Canva, n.d.)
Canva is an online graphic-layout tool.
It makes use of a drag-and-drop layout and has an inventory of hundreds and thousands of photographs, fonts, graphics and other elements. The tool may be used for digital and print media layout and graphics as well.
It offers a very user-friendly UI (User Interface) and can be used by students and professionals alike.
MailChimp
MailChimp is an electronic mail advertising and social marketing tool developed to automate and execute campaigns.
You can observe the site visitors targeted out of your marketing campaigns additionally, MailChimp gives more than one integral different SaaS (Software as a Service) option available for the user.
The tool is very effective for email marketing campaigns.
In the long run, it is a terrific choice for interacting with your target audience.
ClearBit
Using 100+ sources, consisting of Salesforce and other advertising platform information, Clearbit creates an up to date profile of your target audience to make your lead conversions process easy. The information accumulated of their leads consists of the firm, function and size of the firm, simply to call a few.
Conclusion:
The digital marketer’s toolkit should include a combination of both free and paid tools.
If you don’t have the budget to invest in professional services, there are plenty of great tools that will help you with your marketing efforts.
While there are many tools you can use in your digital marketing efforts, these 7 should be a part of every marketer’s toolkit.
