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Stop Backlinking and Create Linkable Content

You want to pay for backlinks because you have heard that your website performs better when your Domain Authority is high!

A half-truth!
And I like to think that every half-truth is a lie.

Today we will debunk the myth and reveal the facts behind “link building” or “backlinking” if you are doing it wrong.

We must warn you that this post might sound harsh in your past on link building. So if you are prone to stress, get out now!

Understanding backlinks

Backlinks are hyperlinks that we find on websites that, when clicked, redirect us to other pages. These other pages may belong to the same domain of the website you are on, or to a third party website.

Backlinks are a good way to increase the importance of a website in terms of popularity by identifying the number of hyperlinks pointing to it.

Now, here our superstar Sam oh:

Link Building for Beginners: Complete Guide to Getting Backlinks

There is a hidden value called “link equity” that these hyperlinks contain. If you have heard the word “internal linking”, it means that there are hyperlinks within a website that point from yourdomain.com to yourdomain.com/a.

When a website has a good internal linking structure, it means that the most important pages are distributing their link value properly. This strengthens the importance of the web pages and helps the semantics of the website content.

A website’s internal link equity should be distributed correctly, and the focus should be on not skewing that equity with unnecessary redirects like 301, 302, etc.

Regardless of the authority or relevance of your website, it has value. Not only to be distributed internally but also to send to external domains.

Link equity is sent to other domains whenever you put a hyperlink in your website that directs users to another external website. There are some concerns about sending link equity to websites that are not relevant to your content. Understand that this is relevant per page that we are referring to here.

Keep in mind that link equity is a double-edged sword. You will be sending equity that can hurt others or hurt you if you don’t handle it properly.

If you are working to increase the importance of the content on a web page, it is important to enrich that page with complementary sources of information. So there is a need to link to pages other than your internal pages.

Stop backlinking

Having the right understanding of the importance of backlinks should keep you from manipulating your backlink acquisition power.

This is what you are saying when you pay for backlinks:

  • Your websites aren’t attractive enough on their own
  • You don’t know how to create content that brings in traffic
  • Your website has no relevance for an audience to engage with
  • You are using monetary resources in the wrong way
  • You are provoking the Penguin algorithm to blacklist your site
  • Among other things.

And you say all this because you’re looking for shortcuts. Shortcuts to rank better, get more traffic and make more sales.

Think about it for a moment. You’re paying for backlinks because you think that’s the fastest option to increase a metric that Google has said several times they don’t use:

We don’t really have “overall domain authority”. A text link with anchor text is better though

Gary Illyes (@methode) October 27, 2016

Link Manipulation vs linkable Content

You should stop manipulating your backlink acquisition and instead create great linkable content, the kind of content people want to read. Do not just blog as you were on auto, without a specific content creation goal.

It is better to have one post that brings 1000 visitors than 1000 thousand posts that bring one visitor.

Jesus Guzman – Speed SEO

If you create content that people want to read, they will come on their own, because one way or another Google’s algorithms will notice these return visits to your web pages, and consequently Google will rank your web pages higher in the search results.

At first, just to test how well the page performs when it is shown to more people. And if more people like it, you will be number one until another page with better content than yours is created.

But by the time that happens, you will have already received several natural backlinks that will make your web pages even more popular.

The other strategy you should use is to increase the chances of getting natural backlinks. Use search engine marketing (SEM). If you use your money for PPC and do not pay for backlinks, people will see your web pages and know that you have created great content that reflects interaction.

You will definitely drive more traffic to your website and products.

What is Linkable Content?

Linkable content is the kind of content that your visitors like to post or, better yet, link to from their websites, social channels, etc. Some examples of linkable content are infographics, guides, how-tos, recipes and even viral trending topics in your articles and guides, all of which can be linkable content. As opposed to just content that is shared by others.

Stop Paying for Backlinks

Do not pay for backlinks, pay for good linkable content, a well launched PPC campaign, sharing your content on your social networks etc. That alone is much more effective than paying for backlinks.

Also, you do not get the “fruits”, if any, at the exact moment you pay for your backlinks, which makes it less attractive to hope for a good result. In reality, you have better options at hand.

Takeaway:

  1. Use Search Engine Marketing (SEM)
  2. Create good content
  3. Share your content on social networks

Encourage Linking Back with Linkable Content

Whatever method you use to direct visitors to your web pages, you must encourage them to bookmark your web page links or include them as a reference in their web pages.

You do not do this by saying, “Please put a link to my website on your website”.

That is not the right way! You create linkable content, you make sure your web pages are well navigated, you make sure your web pages load faster than your competitors. This is the WAY!

this is the way image for encourage backlinks organically 1024x576 1 - speed seo - digital marketing - backlink
Promoting backlink acquisition organically!
  1. Attract reporters, journalists and other bloggers like you. Using the “HARO” method
  2. Publish sound, fact-based content
  3. Check websites with high industry authority for outdated content and create your own, up-to-date content.
  4. Work with content formats that are proven to work well to get backlinks.
  5. How-to guides, infographics, and statistics are a must for getting quality backlinks.
  6. Increase brand awareness and build trust in your industry.
  7. Make sure your pages load in less than 2 seconds on mobile devices.

Wrapping Up

Unlike most SEOs who use link building strategies, we consider backlinks a very important way to generate quality traffic and increase mentions and brand awareness.

It is important to remember that managing backlinks requires a certain level of expertise and patience.

Should you need help managing your internal and external links? Do not worry, we offer high-quality link structure management and always adhere to Google’s best practices for backlinks.

Due to the importance that backlinks have on your website and online business, it is important that you pay attention to your link profiles. The effort required compared to the potential gains for your business is definitely worth your consideration and time.

Remember, create good content and you will see a real increase in traffic.

Use super detailed outlines “Great content isn’t written. It’s assembled”

In other words: Every great piece of content starts with a super detailed outline.

That way, you only need to fill in the blanks.

Brian Dean (@Backlinko) March 17, 2021

Have you had success investing in backlinks to increase the authority of your website? Or do you not consider backlinks at all in your online marketing campaigns? Please share your thoughts or comment below!