Have you ever wanted to know more about how LinkedIn’s on-page algorithm operates? This post may provide the answers you need.
After reading the following list of 20 tips and tricks, you will have a better understanding of how the algorithm can affect your content. It is not to be used in any ethical manner as part of a commercial marketing strategy.
Introduction to the LinkedIn Algorithm
If you’re like most people, you probably think of LinkedIn as just another social media platform. And while it’s true that LinkedIn can be used for social networking, it’s also much more than that. LinkedIn is a powerful business tool, and understanding how the LinkedIn algorithm works is essential for getting the most out of the platform.
In this article, we’ll take a close look at the LinkedIn algorithm and how it affects your content strategy. We’ll also explore some practical tips for making sure your content is seen by as many people as possible. By the end of this article, you’ll have a solid understanding of how the LinkedIn algorithm works and how you can use it to your advantage.
Latest 5 2022 LinkedIn Algorithm Updates You Need to be Aware of
1️⃣ If you publish 3 or 4 posts, your audience can now see all of them in the same scroll session.
2️⃣ LinkedIn algorithm now prioritize those who are very active, mostly those having a lot of connections as opposed to those who’ve just started publishing.
3️⃣ Members’ engagement level has decreased by 15%, while Content Creators have seen theirs increase by 20 to 25%.
4️⃣ Content creators with a large number of followers help accelerate growth soon after they post.
5️⃣ Shorter posts tend to do better, and slide decks have become less popular. The engagement in the first 90 minutes is still the most important factor.
Source: Algorithm Research Edition 2022 October 1.0 Version 2
The Logic Behind How LinkedIn Algorithm Work
Have you ever wondered how LinkedIn’s algorithm works? It’s a complex system, but there are some simple and practical ways to understand how it operates. Here are the secrets of LinkedIn’s algorithm, in plain and simple terms.
LinkedIn is a powerful social networking tool that can be used for business or professional purposes. As of now, LinkedIn boasts a community of 830 million members and 58 million registered companies (Source: Digging Into LinkedIn Demographics). LinkedIn provides an online platform for connecting with potential customers, partners, or employers.
The site uses a proprietary algorithm to deliver content to users based on their individual interests and needs. This personalized approach ensures that users see relevant information when they log into the site.
How Linked Algorithm works in a nutshell
The LinkedIn algorithm is designed to surface the most popular and engaging content so that users see relevant information when they logging into the site.
To understand how the LinkedIn algorithm works, it’s helpful to think about the types of content that are most likely to be shared on the site. This includes articles, blog posts, infographics, videos, and other types of content that users find interesting or useful.
When someone shares one of these pieces of content on LinkedIn, it is then seen by their connections. These connections can then like, comment on, or share the post with their own networks.
This process continues until the piece of content reaches a large audience and has been widely distributed across the site.
LinkedIn Algorithm: 20 Secrets from the Pros
- The frequency of the post matter: Wait 24 hours after your last post. If you do, this might hurt the reach of both posts in -15%
- Post engagement after 1 hour and 30 minutes matters a lot: The next 8 hours of a post’s reach are influenced by the first 90 minutes of engagement. This means that the first 10 hours after posting a post play a big role in reach and growth.
- Get 2.5x more reach with personal posts: Yes, it is time to post more selfies on your LinkedIn profile!
- From 1200 to 1600 character is the ideal text length of a post: Not too long and not too short. You don’t want to write your last will there! 😋
- Engage with your network: Try to be around after your post is published and engage with about 3 posts from your network.
- Posting times: It is suggested to post around 10am Monday to Thursday and around 1pm Friday to Sunday.
- DO NOT be the first to comment: It is said that it affects the reach of your post on -20%.
- DO NOT edit during the first 10 minutes: If you do this, your post may not have a good growth and the reach may drop by 10%-40%.
- The best post types: Documents reach 2.2 to 3.4x more than all others. Surveys reach is just under 3% more, texts and images up to 1.6x more reach.
- The worse post types: Videos, barely 0.8% of the average reach, posts with internal links not even 0.5x reach, and posts with two links not even 0.4x reach.
- Your picture in a document: If you do this, the reach of that post can grow from 80% to 90%. So you know what to do.💡
- One week poll: The best polls are normally having only 2 questions and 4 answers to choose from, and last 7 days.
- Using the link of your post in a comment: Do this in the next 60 minutes after your post goes live.
- Edit after 1H: You can a link to your post after 60 minutes or more from when you posted it.
- Subtitles in video is the best: it is a fact that as it happen on YouTube, video post on LinkedIn are important. on LinkedIn a captioned video outperform other videos by 35% on reach and a whopping 25% on engagement.
- Use LinkedIn as the hosting for the video: Simply because the video will be optimized with LinkedIn’s own best practices for video performing.
- Be in the video when possible: Videos where you’re present reach more people and get better results than other videos. For example, videos with people in them reach 40% more people, while videos without people have -75% less reach.
- #Hastags: It is bad to use more than 5 hashtags on your posts. You should use 3-5 hashtags on LinkedIn, no more no less!
- Comments matters: But the can be a sword od two edges. You need to mind the timing here. For example, don’t be the first to comment and always try to replay the comments of your posts.
- Consistency: Try to post 2-5 post per week, and never stop posting. you can reach 30% more audience.
- Honourable mention: Tagging yourself doesn’t change the scope of your post, no more, no less.
How to Make LinkedIn Algorithm Work for You in 2023
At this point you should have an idea of how to make the LinkedIn algorithm work for you in 2023.
Here are the main points to remember:
- LinkedIn is all about building relationships. The best way to do this is to add value to your connections and be genuinely interested in what they have to say.
- LinkedIn’s algorithm is designed to show content that is relevant and interesting to each individual user. This means that you need to create content that is targeted at your audience and that you think they will find useful.
- You can increase the reach of your content by using hashtags, sharing articles, and tagging other users in your posts.
- LinkedIn offers a number of paid advertising options that can help you reach a wider audience.
- Finally, don’t forget to keep your profile up-to-date and complete, as this will help you to appear more credible and trustworthy to potential employers and clients.
5 Things to Make the Most of LinkedIn Marketing Strategy in 2023
As the world’s largest professional networking site, LinkedIn is a powerful tool for marketing your business. In 2023, there will be even more opportunities to harness LinkedIn’s marketing potential. Here are some things to consider as you develop your LinkedIn marketing strategy for next year:
- Make sure your profile is complete and up-to-date. Your profile is the most important tool for promoting yourself or your business on LinkedIn. Include all relevant information about your experience, skills and services.
- Post regular updates and articles. Keep your followers engaged by regularly sharing interesting content. This can be blog posts, articles, infographics, photos and videos.
- Interact with other users. Don’t just share information, start conversations and interact with other users on the site. This is how you build relationships and gain new followers.
- Use LinkedIn Ads to reach a larger audience. With LinkedIn Ads, you can target specific groups of users with ads that are relevant to their interests. This way you can introduce your business to a wider audience.
- Take advantage of LinkedIn Groups. Groups are a great way to connect with like-minded professionals and promote your business or services. Look for groups that are relevant to your industry or niche and join the discussions that take place in them.
15 LinkedIn Marketing Statistics Every Marketer Should Know in 2023
- LinkedIn has over 830 million users
- 29.65 million LinkedIn users are decision-makers professionals
- LinkedIn is the best social media platform for B2B
- 77% of LinkedIn members are from outside the United States
- LinkedIn Is the first go-to Platform for B2B Lead Generation
- 97% of B2B marketers say LinkedIn is valuable
- 74% of social media leads come from LinkedIn
- 43% of marketers say LinkedIn delivers the best ROI
- Organic reach on LinkedIn is 6x higher than Facebook
- 93% of B2B marketers say they’ll increase their use of LinkedIn in the next year
- 78% percent of CMOs use LinkedIn
- Posts with images get twice as much engagement
- LinkedIn saw a 36% Growth in Revenue in 2022
- You have a 38% chance of getting a click-through when you post on LinkedIn
- You have a 5x higher chance of getting a lead when you post on SlideShare
Best 10 New LinkedIn Features That You Should Try in 2023
- LinkedIn Live Streams
- Improved Insights and Notifications
- A New and More Intuitive User Interface
- Enhanced Recruiting Tools
- Smarter Connections and Endorsements
- Better Privacy Settings
- Greater Personalization Options
- Integration with Other Services and Apps
- Improved Search Engine Optimization (SEO) for Your Profile and Content Sharing
- 10. An Emphasis on Quality Content
LinkedIn Algorithm In a Nutshell
It may surprise you to learn that the LinkedIn algorithm is actually not that simple. It’s designed to give you the most relevant and useful results based on your interactions on the site. Here’s how it works:
When you look at your LinkedIn feed, the algorithm is constantly working in the background to show you the latest and most relevant content. This means that if you’ve interacted with a lot of posts from a particular person or topic, those posts are more likely to show up in your feed.
The algorithm also takes into account how many people have liked or shared a post and how engaged users are with the post. This means that popular and engaging posts are more likely to appear in your feed than those that don’t attract much attention.
If you want to see more of certain content in your feed, you should engage with those posts when you see them. The more you like, share or comment on a post, the more likely it’s to appear in your feed in the future.
As you can see, LinkedIn has changed its algorithm a lot recently. These changes are aimed at favouring more active and engaged members, as well as content creators with a large following.
It’s important to keep up to date with these changes so you can continue to get the most out of this powerful platform for business professionals. If you want to learn even more about how LinkedIn works, you should check out our other article: Strong CEO LinkedIn Profile With These 5 Content Ideas.