Online news should be part of your daily feed to start your day well informed. But what better way to stay up to date on the latest news than to use a site like SigmaLive.
The SigmaLive news portal is part of Dias Group’s online marketing business. It’s a successful offering that works very well when driving organic traffic to a website.
In this article, we’ll go over the success of the Sigma Live website from an organic traffic perspective. You will also understand why we choose SigmaLive as our source for daily online news.
SigmaLive content creation strategy
SigmaLive’s content creation strategy is to provide us with content that makes us feel informed. You won’t see irrelevant news or posts, including fact-based articles. This alone is one of our anchors to keep coming back to Sigma Live for information.
The posts are well written and are mainly written in Greek. (the main language on the island). If you run an online blog or website, this is something to consider for your site. Write content in the local language first, then in your second language.
Online marketing isn’t about selling anything; it’s about enticing readers with content that piques their interest and keeps them coming back. That’s what makes SigmaLive successful.
Once you have an audience returning to your website looking for something they know is there, then your opportunity to offer them a product or service is born, not before.
When we consider the possibility of website content ranking, we look at it from an audience engagement perspective. SigmaLive knows how to engage with their audience because they cover multiple categories or sectors.
SigmaLive Content strategy takeaways:
- Provide content that makes people feel informed
- Avoid irrelevant news
- Write fact-based content
- Write content in local languages first
- Motivate your readers to come back.
- Please don’t overdo it with your offers
- Focus on reader engagement
What can we learn from the SigmaLive website?
We have to admit that this is not a typical news site because the content is presented in a great layout, the font is easy to read (even for me without glasses), and the images are crisp and clear.
Did you get it? In case you’re missing it, the above is what you should be presenting on your site:
- Avoid creating topical news
- Work on the layout of your blog pages
- Make the text readable, think about people with limited vision (Google rewards this)
- Use high-quality images and 100% related to the wording of the post.
There is a catch because we know we don’t write most of our articles ourselves. For that, we need to work on training our editorial members and building their skills.
If you take a deeper look into the content direction of SigmaLive, the focus is on satisfying the audience’s intention when reading an article. It would be helpful to have that in mind every time you write an article or create content.
Examples from Sigmalive Articles
That’s why we found it necessary to show you what the anatomy of a well-presented article looks like. Using the example above, you will get many relevant tips and tricks on creating your perfect blog post to get the best possible results.
Now here you have the list of features and characteristics that make your articles better than your competitors:
Let the readers focus on the content: Avoid distracting them with banner ads, CTAs, and sidebars that don’t add value to the reading experience. Save these elements for the header, above the footer, or at the end of your article body.
Discreetly encourage sharing: Cheque out the SigmaLive screenshot above; notice that the social sharing icons are prominently placed, but the design doesn’t distract from reading but does a great job of making a post quick and easy to share.
Breadcrumbs, date, authorship, and category: SigmaLive’s layout is well thought out because they know readers don’t usually pay attention to these elements, but search engines do. Therefore, SigmaLive pleases the crawler algorithms by allowing them to render and navigate the pages easily.
Fonts and paragraph spacing: for the niche of daily news, magazines, etc., paragraphs should have that newspaper-like structure; it feels more like a necessity. But the SigmaLive editors got it right and conveyed that feeling while reading. You don’t feel like you’re reading an ordinary post; you actually know you’re reading news, not gossip or jokes.
Relevance in your images: Online advertising is about generating traffic that converts traffic that serves a purpose. Images are a great way to get readers to read. If you follow the SigmaLife website strategy, you can convey to your readers what your articles are about just by looking at a single image.
As you can see, the anatomy of a well-presented article is not a mystery but a task. The better you do this task, the better your content pages will be found by search engines.
SigmaLive’s content strategy is a success. You should learn from them. Finally, a word of advice: do what the experts do, because they’ve already invested time and effort in learning. And if they’re doing it, it’s because it works.
Don’t try to invent the wheel, at least not now. You’ll have the time to test your own approach to content creation. Work on the basics first, make some profit; later, the window for testing will open comfortably.
Remember that SigmaLive is not new to the online marketing industry, they run several websites, and they’ve had their chance to do A/B testing. Use them as an example to grow. Please don’t copy and paste them, be original all around. But look at their features, how they use them and what you can learn from them.
With this article we have given you a big boost to your content creation strategy, don’t waste it, test it.
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