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You’ve likely heard the term SEO marketing thrown around quite a bit, but what is it, really? SEO marketing is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs), thus driving more organic traffic to your site.
While there are plenty of paid advertising options available to get your website in front of more eyes, SEO marketing is a long-term strategy that can provide sustainable, recurring organic traffic.
And, over time, as you continue to produce high-quality content that ranks well in SERPS, you can build up your website’s authority, which will further help your SEO marketing efforts.
First of all, lets understand some basics of SEO
SEO stands for Search Engine Optimization. It is the process of optimizing a website for Google, Bing, Yahoo, and all other search engines. With the goal of earning higher web traffic levels and improving the organic visibility of a website.
There are many different factors that go into SEO, but some of the most important ones include choosing the right keywords, creating quality content, and earning backlinks.
SEO can be a complex and time-consuming process, but it is worth it in the long run as it can help you to attract more visitors to your website. If you are not familiar with SEO, there are plenty of resources available online that can help you to get started.
What is SEO Marketing and how it works?
SEO marketing is a process that’s about more than just creating content, finding some keywords and getting backlinks. The goal of increasing web traffic and improving website visibility is part of many other forms of online marketing, where SEO is just one of many search advertising strategies that exist.
💡 The first step in SEO marketing is to understand how search engine algorithms work. Especially the Google search engine. Google uses over 200 factors to rank websites, but the four most important are content, links, usability and loading speed.
Content is judged by how well it answers the searcher’s intent –
Whether that’s a specific question or a more general topic. The key to good content is understanding what your audience wants and then delivering it in a way that’s easy for them to consume.
Links are votes from other websites that say your website is worth visiting –
The more links pointing to your website, the higher the chances that your website will appear in the top positions of the SERPs.
But not all links are equal. Among other things, Google pays attention to the quality of the website that links to you, the relevance of the link and whether there’s a relationship between the two websites.
Usability refers to the user experience on your website –
how easy is it to navigate, how fast do the pages load and how easy is it to find what you’re looking for?
Google wants to send its users to websites that offer a good experience and are easy to use. This also applies to users with physical disabilities.
For example, for people with a visual impairment. (Is your website helping people with visual impairment? consider this as a pro tip).
The loading speed indicates how long it takes until your website is ready for user interaction –
Google has said that they take loading speed into account when ranking websites, so it’s important to make sure your website loads quickly. You can test your website’s loading speed with tools like Pingdom or GTmetrix.
💡 The second step in SEO marketing is keyword research. This is important because it allows you to understand what people are actually searching for online related to your business. There are a number of different tools you can use for keyword research, such as Google Ads Keyword Planner, KWFinder and SEMrush.
Now what?
Once you’ve found some relevant keywords, the next step is to create content around those keywords. This could be in the form of blog posts, infographics, videos or even podcasts. The important thing is that your content is high quality and provides value to the reader.
Once you’ve created your content, the next step is to promote it. This can be done through social media, email marketing or even paid advertising. The goal is to get as many people as possible to see your content and hopefully link to it or share it with their followers.
The final step in SEO marketing is to track your results. This means monitoring your website’s traffic and ranking in the SERPs over time. There are a number of different tools you can use for this, such as Google Analytics and Google Search Console. By tracking your results, you can see what’s working and what’s not so that you can adjust your strategy accordingly.
What is seo in digital marketing
SEO in digital marketing is another type of marketing strategy that works together with other online advertising strategies.
A digital marketing strategy that doesn’t include SEO is incomplete
Digital marketing is the process of promoting products or services online. It encompasses a wide range of activities, including SEO, social media marketing, email marketing and more.
Here are 3 examples of how SEO works together with a digital marketing strategy as a whole:
- 1. SEO can be used to improve the performance of a landing page for a PPC campaign.
- 2. It can also be used to improve the performance of a YouTube channel, which is called YouTube SEO.
- 3. You can also use SEO to build thematic authority in your industry.
SEO is just one element of digital marketing, but it’s an important one. If you want to improve the visibility, performance, and ranking of your website in the SERPs, you need to make sure that your SEO strategy is up-to-date and effective.
Why does SEO marketing matter?
Without an SEO marketing strategy your business´s website is doom to depends only on direct visits, that is, people who know your web domain and write it directly on the browser.
However, if you want to attract new customers and give visibility to your products or services, you need to appear in the top positions of the search engine results pages (SERPs).
SEO marketing is important because it allows you to improve your position in the SERPs organically and for free (as opposed to paid advertising campaigns). So a good SEO strategy will help you increase traffic to your website and generate more leads and sales.
Because, as with all advertising strategies, the main goal of SEO marketing is to attract more visitors to a website, which ideally leads to higher revenues.
There are many benefits to SEO marketing, including:
- -Improved visibility in the SERPs
- -Increased organic traffic
- -Greater brand awareness
- -Higher conversion rates (if targeting the right keywords!)
- -Cost effective (if done correctly!)
SEO marketing is important because with more visitors you’ve the potential to increase your sales and raise the profile of your business. In addition, SEO marketing, if done correctly, can also generate more visitors over a longer period of time.
How to do SEO Marketing?
As a business owner, you know that marketing is essential to the success of your company. But how do you do SEO marketing, and how can do it right?
To make SEO marketing work for you, start by ensuring that your website is ready for search engines. This means including not only including relevant keywords in your content, and making sure that your website’s design and navigation are easy for search engines and humans to understand. It also include the quality, relevancy and EAT of your content.
Why do you need to go deeper than classic SEO marketing?
An optimised website is not only one that target the best keywords, loads lighting fast, and is beautifully designed. An optimized website has an strong reputation, has EAT (Expertise, Authority and Trustworthiness). When one of this metrics is missing, your SEO marketing is not doing properly.
Focus on creating quality content, yes. But also build your website’s authority on the topics you cover. This includes blog posts, articles, infographics and other types of content that are informative and interesting.
For example, you write a long article, you’ve invested many hours in its preparation and you’ve made sure that your website loads faster than your competitors’. That’s good, but not enough.
You need to work on your authority so that the search engines find your content trustworthy.
It’s not the same when your mother tells you to take this painkiller as when a doctor tells you the same thing. Yes, your mother loves you, but she’s not a doctor. Is she? Well, you get the idea! 😋
When you create this content, you should share it on social media and other channels so that it gets as much attention as possible.
SEO marketing requires patience and dedication, but it can be a very effective way to improve your website’s visibility and attract more visitors.
If you follow the tips above, you can soon see real results from your SEO marketing efforts.
When You should start implementing and SEO marketing campaign?
There’s no definitive answer to this question. Every company is different and therefore has different SEO needs.
However, as a general rule of thumb, you should start thinking about implementing an SEO marketing campaign as soon as you start planning your website. This will give you the best chance of ranking well in the search engines and bringing more visitors to your website.
If you’re already running a Google Ads campaign or other paid advertising campaign, you may not need to invest in SEO right away.
But it’s always worth thinking about how you can improve your visibility and ranking in organic search. A well-optimised website has the potential to generate a lot of organic traffic – and that can be very valuable leads and customers.
How to Optimize Your Site for SEO Marketing?
There are many factors that contribute to the ranking of a website or webpage in the SERPs
The first thing you need to optimise your website for SEO marketing is a well-informed SEO expert. Someone who really understands how search engines work, how people search on Google and most importantly how to understand their search intent.
Secondly, you need to work on your website EAT and your content writers EAT. Just because your website’s business model is in finance doesn’t mean you’re an authority in that industry, but you need to work on your website’s topical authority.
The same goes for your copywriters. Not because they know how to write an article, they’re experts on all subjects. No, that’s a lie!
You need to hire editors who know the subject they’re writing for.
💡 Pro-tip to hire a good copywriter:
Make sure the copywriter knows the language, has a high level of grammar and spelling, and is a dedicated professional. Then you need to check his or her online profile on the topic or industry of your business.
Check his/her Facebook page, LinkedIn profile, personal blog or website and Twitter account – they should all confirm his/her expertise on the topic.
Types of SEO With Examples
There are three main types of SEO: on-page, off-page, and technical.
On-page SEO –
Refers to the optimization of a website’s content and design for search engines. It’s about making sure that your site’s pages are well-written, relevant, and keyword-rich so that they rank high in search engine results pages (SERPs).
Some examples of on-page SEO techniques include optimizing your title tags and meta descriptions, using keyword-rich headers and subheadings, and improving your website’s overall structure and navigation.
Off-page SEO –
Is all about promoting your website through external sources in order to improve its visibility and authority.
This can be done through external link generation (getting other websites to link to yours), social media marketing, creating informative blog posts or articles, and directories submission.
The goal of off-page SEO is to help search engines see that your site is a valuable resource that should be ranked highly for relevant keywords.
Technical SEO –
Is the process of making sure that your website is accessible and easy to crawl for search engine bots.
It involves optimizing your website’s code, structure, mapping, server configuration, and other technical aspects so that Google can easily index your site and understand what each page is about.
Technical SEO can be a bit complex and involved, but it’s important for ensuring that search engines can properly crawl and index your site.
Local SEO Marketing Tips
Local SEO is not another type of SEO, it is just SEO marketing at a geographical location level. This can be at country level, at city level or even at town or street level.
If you want to improve your chances of ranking well in local search results, there are a few things you can do. Here are some local SEO marketing tips:
- Claim and optimize your Google Business Profile listing (formerly called Google My Business).
- Make sure your NAP (name, address, phone number) is consistent across the web.
- Build citations (links) from high-quality websites.
- Create and optimize local content on your website.
- Use social media to build local relationships and promote your content.
By following these tips, you can improve your local SEO and get more exposure for your business in the search results.
The Benefits of Effective SEO Marketing
As a business owner, you know that generating leads is essential to keeping your company afloat.
But what’s the best way to go about getting those leads? If you’re not using SEO marketing, then you’re missing out on one of the most effective lead generation strategies.
Here’s a closer look at what SEO marketing is and how it can benefit your business.
SEO marketing, when done correctly, it can help your site rank higher in search results, making it more visible to potential customers. And since SEO is a long-term strategy, it can continue to bring in leads long after you’ve implemented it.
In addition to generating leads, SEO marketing can also help you build brand awareness and earn trust with potential customers.
Since searchers are more likely to click on results that appear higher up on the page, appearing prominently in search results can show searchers that your brand is credible and trustworthy.
If you’re not using SEO marketing to generate leads for your business, you’re missing out on a powerful tool that can help you reach your target audience.
Implement an effective SEO strategy today and start seeing the benefits for yourself! If you need help, we are here to help!
Implementing Smart SEO Marketing Strategies
There are a lot of moving parts when it comes to SEO marketing, and it can be difficult to know where to start.
However, by following a few simple steps and implementing smart SEO marketing strategies, you can ensure that your website is optimised for search engines and your content is seen by your target audience.
Here are some tips for implementing smart SEO marketing strategies:
1. Do your research
Before you start creating content, it’s important to research and know what keywords your target audience is searching for.
Once you know what people are searching for, you can create content that’s relevant and useful to them. There are a number of tools you can use to research keywords, such as Google AdWords Keyword Planner and Moz Keyword Explorer.
2. Create high quality content
Once you know which keywords you’re targeting, you need to create quality content that’s relevant and useful to your audience.
Your content should be well written, contain EAT and be informative. It should contain the keywords you need to reach your target audience.
Besides regular blog posts, you can also create infographics, videos and eBooks that will help you get more attention from potential customers.
3. Create content that universities and other businesses want to link to
Stop creating flat or boring content. Focus on factual content. Content that presents real statistics and market research.
You can create polls or surveys and publish the results on your website. Reviews also work wonders to increase thematic authority.
SEO Meaning on business
To make your business stand out online, you need to ensure that your website is visible in the search engine results pages (SERPs).
This is where SEO comes in. The higher your website ranks, the more likely it’s that others will find it.
SEO is a great way to lower your Cost Per Acquisition (CPA). Relying only on paid traffic will backfire sooner than you think. Your business needs to use all marketing channels wisely, and SEO is one of them.
If you’re not sure where to start with SEO, we recommend working with an experienced SEO marketing agency. They can help you find the best keywords for your business and develop a comprehensive SEO strategy that will lead you to success.
Search engine optimization examples
As the world of digital marketing continues to evolve, so does the importance of search engine optimization (SEO). Once considered a nice-to-have, SEO is now an essential part of any comprehensive digital marketing strategy.
- 1. A good example of SEO is when you look for competitive keywords on Google and you see the first 10 results of Google. Those 10 websites are supposed to be the best answers of the query used for the search. (But not always).
This is why Google, in particular, always crawl the internet in search of content that answers an answer better. This is why I call it an answer engine and not just a search engine.
- 2. Another example of SEO are images. If you want to know how important images are in search engine optimization, just try to do a search on Google Images. You will see that the first page is almost exclusively composed of images.
The reason why images are so important is that they are an easy way for Google (and other search engines) to understand what a web page is about without having to read the text.
- 3. Another great example of SEO voice search. It is a trending topic and the future of search engines.
- 4. The last example I want to give you is the use of AMP pages that are so good for Google rankings on mobile.
Summary and takeaways
In summary and considering all of the above, we can say that SEO marketing is and will be for the years to come a very good way to get your company in front of potential customers and clients.
SEO should always be seen as a long-term strategy in which you try to improve your website so that it is more easily found by potential customers. This means that you need to have patience when using SEO – expecting results too soon can often lead to disappointment.
These are the main 5 takeaways for you today.
- SEO marketing is an extremely effective way to get your company in front of potential customers and clients.
- Good SEO can help you to rank higher in search engine results pages, which can lead to more traffic and enquiries.
- SEO should always be seen as a long-term strategy – expecting results too soon can often lead to disappointment.
- SEO is to be planned from the very moment of strategizing your website.
- SEO should be included in every marketing strategy to enhance a website’s visibility, making it easier for potential customers to find you.
7 FAQs About SEO
Actually yes you can do your own SEO, simply by following these 3 simple rules: Useful content, EAT of website and authors, and website loading speeds. It will take you time to master these three things, but surely if I can, you can.
This is an interesting question, and the answer is that if you consider fast 6-12 months that will be more realistic than thinking that it will pass over night.
Some of the most common mistakes I´ve seen are not having a mobile friendly website, not having unique and quality content, not utilizing social media, having a slow website, and ignoring the importance of EAT.
There are many SEO tools available, but some of the most common ones people use are Google Analytics and Google Search Console.
An SEO audit is simply an analysis of your website to see where it needs improvement in regards to SEO.
The cost of SEO can vary depending on the size of your website and the amount of work that needs to be done. Generally speaking, it can range from a few hundred dollars to a few thousand dollars per month.
When done properly, SEO can be a very effective way to improve the visibility and ranking of your website, and ultimately generate more traffic and leads.
However, it is important to keep in mind that it is a long-term strategy, and it can take some time to see results.