Search Engine Optimized Articles: Why Your Website Need them?

Understanding the importance of SEO articles

Content Roadmap

If you run a website, you’ve to make sure that your articles are optimised for search engines.

Nowadays, people rely on search engines to find the information they need, and your articles should contain that information. So if your articles aren’t optimised, they may never be seen.

What are SEO articles?

SEO articles are blog posts or articles that have been carefully written with search engine ranking algorithms in mind. To achieve this, they must be keyword-rich, well-written and informative, among other things.

There are different ways to get SEO articles. You can either write them yourself or hire a writer to write them for you. If you decide to write them yourself, you should be sure that you’ve what it takes:

  1. You’re known online as an expert on the topic you’re writing about.
  2. You write in your mother tongue or you’ve a perfect command of the language in which you write.
  3. You know your audience’s interest in the topic.
  4. You know how to balance the goals of the company with the goals expected of you article.
  5. Your grammar and spelling skills are first class.

If done correctly, SEO articles can help you draw in organic traffic and improve your search engine ranking. They can also help build brand awareness and establish you as an expert in your industry.

4 Facts about SEO Articles

  1. SEO articles are designed to help your website rank higher in search engine results pages (SERPs).
  2. SEO articles can help you attract more traffic to your website.
  3. SEO articles can help you build credibility and authority for your website.
  4. SEO articles can help you improve your business market share and therefore increase conversions.

Why do you need SEO articles?

There are a few reasons why you need to have search engine optimized articles.

► First, they help your content gain more visibility in the search engine results pages (SERPs). This is important because the higher your article ranks, the more likely it’s to be seen and redirected to your website.

► Second, optimizing your articles will help make them more visible to potential readers. This is because when people search for information on a particular topic, search engines often display a list of related articles along with the results.

If your article is well-optimized, it’s more likely to be included in this list, which means more people will see it and potentially click through to your site.

► Finally, optimizing your articles can help build trust with potential customers or clients. When people see that you’re taking the time to ensure your content is high-quality and relevant to their needs, they’re more likely to trust you as an authority figure in your industry.

Overall, optimizing your articles for search engines is essential if you want them to be seen by potential readers.

By taking the time to do this, you can ensure that more people find and read your articles, which can ultimately lead to more traffic and conversions for your website.

Importance of EAT for SEO Articles

EAT stands for Expertise, Authoritativeness, and Trustworthiness. Google has stated that these are the three main factors they take into account when ranking content in their search engine.

► Expertise is determined by a combination of things, including the author’s level of experience, credentials, and knowledge on the subject.

► Authoritativeness is based on how well-respected and established the author is within their industry. This can be determined by looking at things like whether or not the author is cited by other sources as an expert on the topic.

► Trustworthiness comes down to how believable and unbiased the author is considered to be. This includes taking into account things like whether or not the author has any conflicts of interest.

Google has stated that EAT is a major factor in their search results quality rating because they want to ensure that their users are getting high-quality results that come from authoritative and trustworthy. Source: Article Writing Google General Guidelines. 

How Can I Choose the Right Content Writer for my Website?

It’s no secret that having well-written, keyword-rich content on your website is essential for attracting visitors from search engines. But with so many content writers out there, how can you be sure you’re choosing the right one for your needs?

Here are a few things to look for when choosing a content writer for your website:

1. Industry EAT:

When looking for a content writer, it’s important to find someone who has EAT writing about your industry or niche.

They should be familiar with the terminology and concepts used in your industry, and be able to write engaging, informative content that will appeal to your target audience.

2. SEO Knowledge:

A good content writer should also have a solid understanding of SEO principles and how to apply them to their writing.

This includes knowing how to research and use keywords effectively, as well as how to structure articles and titles to maximize search engine visibility.

3. Writing Style:

The style of writing you’re looking for will depend on the tone and voice you want for your website.

Do you want something formal and professional? Or more casual and conversational? Make sure the writer’s style matches what you’re going for on your site.

4. Pricing:

Of course, cost is always a consideration when hiring any copy writer, freelancer or service provider.

When comparing rates among different writers, make sure you’re taking into account the quality of their work and not just the price tag.

A lower rate doesn’t necessarily mean you’re getting a better deal – you may just end up with lower quality content.

5. References and Samples:

Finally, don’t forget to ask for references or samples of the writer’s work before making your decision.

This will give you a good idea of their writing style and ability, and whether or not they’re a good fit for your needs.

How to Write a Good SEO Article Properly

If you want your articles to rank high in search engine results pages (SERPs), then you need to write good SEO articles. Here are a few tips on how to write a good SEO article:

1. Write for your audience first and foremost. That means creating content that is interesting, informative, and/or entertaining. Search engines will reward you for producing high-quality content that people actually want to read.

► 2. Use keyword-rich titles and descriptions. This helps search engines understand what your article is about and index it accordingly. However, don’t stuff your keywords in an unnatural way – this will only hurt your chances of ranking high.

► 3. Optimize your website for other important ranking factors as well. This includes things like having a mobile-friendly design, utilizing social media, and building backlinks from other high-quality websites.

By following these tips, you can write SEO-friendly articles that will help improve your website’s visibility and organic traffic levels over time.

What are the benefits of writing SEO articles?

If you’re a business owner with an online presence, it’s important to make sure your website is optimized for search engines. One way to do this is by writing SEO articles.

SEO articles are designed to help your website rank higher in search engine results pages (SERPs). This means that when people search for keywords related to your business, your website is more likely to come up as a top result.

Writing SEO articles can be beneficial for a number of reasons:

  • They help improve your website’s ranking in SERPs.
  • They drive traffic to your website from organic searches.
  • They give you an opportunity to showcase your expertise and build trust with potential customers.
  • They can help improve click-through rates (CTRs) from organic search results.

Overall, writing SEO articles can be a great way to improve the visibility of your website and attract more potential customers.

10 Tips for Creating the Best SEO Articles

  1. Keep your keywords in mind when writing your article. Make sure you use them throughout the article, including in the title, body, introduction and conclusion.
  2. Use keyword-rich titles that accurately reflect the content of your article.
  3. Write engaging meta descriptions that will entice readers to click through to your article.
  4. Use proper tag structure in your articles, including using H1 and H2 tags for titles and subheadings.
  5. Optimize your images by using alt text and descriptive file names.
  6. Structure your articles using short paragraphs and bullet points to make them easy to read and scan.
  7. Include links to other relevant articles on your website to help improve your article’s SEO.
  8. Promote your articles across social media platforms for additional reach and engagement.
  9. Monitor your article’s SEO performance over time and make changes as needed to ensure it continues to rank well.
  10. Keppyour best performing SEO articles updated.

4 Strategies to Write Better Articles Than Your Competitor

If you’re a content marketer, then you know how important it is to have search engine optimized (SEO) articles.

But what if your competitor’s articles are ranking higher than yours in the search engines?

Here are 4 strategies to write better articles than your competitor:

  1. Add more information than them: It is common to find first place ranked articles that poorly covers a topic. If this is the case for your targeted keyword, you need to be the first on providing the missing information.
  2. Use interactive elements on your web page: Way too many articles on the internet are flat boring articles. If you look carefully you will see that Google will always rank better web pages where user interaction signals are high.
  3. Include facts: Don’t just have an opinion on a subject, proof that you did your homework and find factual information backed by universities or reputable sources.
  4. Include visuals: Articles with images or videos tend to perform better in the search engines. So be sure to include at least one visual in each of your articles.

By following these tips, you can write articles that are not only optimized for the search engines, but also more engaging and user-friendly than your competitor’s articles.

5 Statistics About What Type of Content is Best for SEO?

There are different types of content that can be effective for SEO. However, not all content is created equal. Here are some SEO Facts to keep in mind when creating content for your website:

  1. “Companies who write blogs receive 97% more links to their website”. Source: Digital Marketing.
  2. “The #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot”. Source: Backlinko.
  3. “Google is dominating the search engine industry, averaging an 86–96% market share globally”. Source: Kinsta.
  4. “68% of online experiences begin with a search engine”. Source: Inter-growth.
  5. “Long-form content such as case studies and detailed blogs is considered high-quality content”. Source: Osbornedm.

5 things every SEO article should have?

These 5 things are a must in every SEO article, they aren’t the only ones, but they’re mandatory:

  1. ► EAT – If your article lacks EAT, your article may never rank well, and if it does, it’ll only rank for a short time.
  2. ► Useful information – You can be a master with more degrees than a thermometer, but if your text doesn’t help the reader, the article is simply useless for SEO purposes.
  3. ► Good readability – Your text should be easy to understand for your target audience. Don’t write as if you’re a child when writing about medical topics, or as if you’re a doctor when your target audience is 5-year-old children.
  4. ► Be factual – don’t speculate or reinvent the wheel. Write what the facts are about your topics. If you’re the source of the facts, then show the evidence.
  5. ► Avoid filler words – Get straight to the point and then explain the context. Google will always favour articles that provide the answers as quickly as possible and in the best possible way.

You might be thinking: what about videos, images, infographics, etc.? They’re good and a plus, but by no means a must. 

A simple Google search will show you that not all articles in the top ranks are enriched with media content. Add them only if they’re useful and necessary. 

Don’t forget that an article doesn’t necessarily have to include images, videos, audios, etc. to be SEO-optimised!

SEO Articles Checklist Template

You can download here You Free SEO Article Guidelines.


If you’re not yet familiar with SEO and why it’s so important, you definitely should be! Search engine optimisation is a method used to improve the visibility of many websites.

Moreover, SEO is becoming more and more important throughout the internet. And SEO articles are the fuel that builds the trust your website needs.

In other words, it makes it easier for people to find you online. And in today’s digital age, that is more important than ever.

As you already know, the number of ways to optimize your articles for the search engines are many, but one of the most effective is by using the right keywords.

Simply words or phrases that people are searching for when they use a search engine. 

By incorporating relevant SEO articles into your content marketing strategies, you can drastically increase your chances of being found by potential readers.

So if you want your articles to be read, make sure they’re well optimised for the search engines!

5 FAQs About SEO Articles

No. SEO articles are written specifically to attract the attention of search engines and persuade them to rank your website higher in their listings.

This can be achieved through the use of carefully chosen keywords, phrases and other factors such as backlinks.

To make your articles SEO-friendly, you need to make sure that they not only contain relevant, targeted keywords.

But also that they load super fast, that their layout or design is appealing and that they’re written by an author who knows the topic.

The price of an SEO article will vary depending on the length, topic and other factors.

However, you can expect to pay anywhere from $100-$500 for a quality SEO article.

Most normal articles are between 400 and 800 words long. For SEO articles, however, the exact length depends on the topic, the target audience and other factors.

It’s recommended to write 1500-2000 words for SEO articles.

Yes. If you don’t have the time or skills to write your own SEO articles, you can hire us to write SEO-friendly articles for you.

It depends on your topic research, the goal of the article, the target audience, the industry and many other factors.

An article with 600+ words can take you between 30 and 45 minutes. However, if you decide to write a long article, it can take months before you’ve a good master article.

There are many places where you can find good examples of SEO articles. You can look at our blog, all the articles there are SEO optimised.

You can also do a search on Google or other major search engines. You can also find great examples of quality SEO content on websites like HubSpot or Moz.

Some common mistakes you should avoid when writing SEO articles are keyword stuffing, over-optimisation and duplicate content.

It’s also important that your articles are well-written, useful, and engaging so that readers will actually want to read them.

The most common mistake, however, is to ignore the EAT of the website and the author altogether.

You can contact us, we can help you with your article needs, no matter how many content pieces you need.

There are other sources, but few of them really care about SEO articles.

They just think that article equals article and they’re all one and the same, but not you, at least not anymore! 👍😋💡 

Jesus Guzman

M&G Speed Marketing LTD. CEO

Jesus Guzman is the CEO and founder of M&G Speed Marketing LTD, a digital marketing agency focused on rapidly growing businesses through strategies like SEO, PPC, social media, email campaigns, and website optimization. With an MBA and over 11 years of experience, Guzman combines his marketing expertise with web design skills to create captivating online experiences. His journey as an in-house SEO expert has given him insights into effective online marketing. Guzman is passionate about helping businesses achieve impressive growth through his honed skills. He has proud case studies to share and is eager to connect to take your business to the next level.