What is search intent?
Search intent is the reason why a user enters a particular query into a search engine. Understanding the intent behind a user’s search is critical to optimising your website and content for better rankings and higher click-through rates.
One of the most important aspects of search engine optimisation is understanding search intent. What is the reason someone is performing a particular search? Understanding this allows you to create content that best meets the needs of your audience, and Google wants to rank pages that are most relevant to a user’s search query.
There are different stages of the user journey, and often the intent behind a particular search can be determined based on these stages. For example, if someone is just starting to research a topic, they may use general terms in their search. As they get closer to a purchase, they use more specific keywords and phrases.
Google has worked hard to better understand search intent and present searchers with the right content in search results. The aim of this article is to help people understand how to ensure their content meets the needs of their target audience, which in turn leads to better rankings on Google and other search engines.
How do you measure search intent?
There are several ways to measure search intent. One way is to look at the keywords that are used in searches. Another way is to look at the SERP features that are returned.
Practical examples to measure search intent:
- Use Analytics to track the performance of your most successful pages, and look at Google Search Console to see what search queries are driving visitors to those pages.
- Dwell time on a page, bounce rate and click-through rate are three metrics that indicate how long visitors have engaged with a page. If they stay longer on the page and scroll down, it is a good sign that they are interested in your main content.
- Use events to track clicks that do not take the user to a new page. This way you can see if users are clicking on your content but not converting.
- Interaction rate is the flip side of bounce rate, which is the percentage of users who interact with the page in one way or another. If many users are leaving your page, it is an indication that you need to work on optimising your intent.
- Conversion rate is a quick and easy way to measure transactional intent optimisation. It measures how many visitors complete the desired action, such as filling out a form or making a purchase.
What are the different types of search intent?
There are three types of search intent:
- – Navigational intent: when a person is looking for a specific website or online service.
- – Informational intent: when a person is looking for information on a particular topic.
- – Commercial intent: when a person is looking to buy a product or service.
There is a tendency to add a fourth type of search intent as transactional, but it clearly falls under the commercial type.
This is an interesting observation about how people search online. I am sure that the distinction between commercial and transactional intent is correct, but they are both in the same category. The distinction between navigational and informational intent is clear.
The problem with relying on anything you read on the internet is that you are likely to get a lot of information of all kinds, but you need to be able to think critically and have filtering skills to get the right information.
I think that’s a general problem with online information. It is very difficult to get a complete picture of a topic from online sources and you have to be careful which sites you trust.
The comment box is below so we can talk further about this issue.
There are different categories that can be attached to each of those types of search intent, which are:
- – Intent to purchase: when a person is looking for a product or service that can be purchased.
- – Intent to do research: when a person wants to find out more information about something.
- – Intent to read reviews: when a person is looking for reviews about something.
- – Intent to compare prices: when a person wants to find out the best price of something.
But there is a master rule you need to know and respect: search intent is critical to search engine optimization.
- – It is important because it can give us an idea of what we need to do in order to optimize our website for a specific type of search.
- – And lastly, it is important because when you know the intent of a person’s search, you can give them the right results.
For example, if you know that the intent is to read reviews about something, then you will show them your own reviews.
And if you know that the intent is to compare prices, then you will show them your own price comparison page.
So for us as marketers, it is important to determine a person’s search intent in advance so that the content we produce is aligned with that intent.
What are some good examples of search intent?
Some good examples of search intent are:
- – How: This is a broad search for general instructions on how to do something.
- – When: This is used when the user does not know exactly when to do something but is looking for a range of times.
- – Where: The user does not know where something is going to happen, but wants to be near when it does.
- – To whom: The user is looking for someone to help.
- – Why: the user wants to know why something happened or how it works.
- – What: the user knows what they want but are not sure, but have a rough idea of when.
- – Definition of: the user is looking for a definition of something.
- – Comparison of: the user wants to know how one thing compares to another.
- – How much: the user wants to know how much something will cost or how much time it will take.
- – Where is: the user knows where something used to be or where something else is, but not both.
And so you can make a list of the different types of search intentions. I am sure you can think of more, but these are the ones that come up most often.
I’ll give you a few examples of these intentions, but I think you’ll get to know them best by looking at your search results.
First, let us look at some examples of what I call “comparison intent”. In this case, the user is looking for something that has a certain property.
Here are some examples of comparison searches:
Hostinger vs Siteground: here you can see that a user searching for a “comparison” wants to find out which of the two different web hosts offers them the better features. So how do you know what the user is trying to find with such a comparison? Well, in this case, it’s pretty obvious – he’s looking for “Hostinger versus Siteground” features and probably prices. But if you want to be sure, you can check the search results and see what Google has algorithmically derived from the search.
The same is true when someone searches for a product name like “iPhone” “Samsung” or any other brand name. The person probably wants to buy a product or service, so you can use that information to help them find what they need.
The same is true when someone searches for something like “best” or “top”. He is looking for the best, so you can use that information to help him find what he needs.
How can you use the search intent to improve your ranking for a certain search term?
There are a few things you can do to improve your ranking after you understand the search intent of a particular keyword:
- Keyword research is essential, as is on-page optimisation.
- Make sure you have identified the search intent behind the keyword.
- What is the user looking for?
- Make sure that the main content of your website is relevant to this search intent and meets the user’s needs.
- Look for keywords that are relevant, authoritative and satisfying to users.
- Improve the internal linking structure of your website.
- Increase the authority and visibility of your website by creating content that entices authoritative websites to add a backlink to your website on their pages.
Users’ search intentions also vary by location, demographic characteristics and other related factors. For example, if you search for “digital marketing agencies near me”, you have a different intent than if you search for “digital marketing agencies”.
Google Hummingbird, RankBrain and BERT are all artificial intelligence systems designed to increase the relevance of search results based on user interaction with keywords. Google is particularly interested in understanding users’ search intentions, as this is central to overall success in search engine optimisation.
By adapting your website to the different search intentions, you can improve it and optimise it for specific types of users. This will help you attract more customers and leads to your website.
Leveraging Search Intent in your Content
When it comes to search engine optimization (SEO), it’s important to understand the three different types of search intent: Navigational, Informational, and Commercial. Each type of intent has a different focus for the keywords that are used.
Google has stated that it will be focusing on “shopping” search intent for those keywords that are typically found on e-commerce sites. This means that if your site is an e-commerce store, you’ll want to make sure your content is optimized for those specific keywords. However, this doesn’t mean that other types of businesses are out of luck. There are still ways to rank in organic search results, even if your competitors are doing something similar.
You can read more about this topic in Lily Ray‘s article, How Google’s Ecommerce Landscape is Evolving + Predictions for 2022.
The search engine landscape has changed dramatically in recent years. To perform well in Google searches, your content must be E-A-T, meaning it must be expert, authoritative and trustworthy, but most importantly, it must be relevant to the user’s intent. This means you can not just upload any content and expect it to rank well. You need to focus on what users are searching for and create content around those topics. Keywords still play a role in search engine optimisation, but they are not as important as they used to be. Nowadays, it is more important to address the user’s intention and context with content that is supported by a website reputation and authorship with E-A-T.
Identify the types of searches your audience is conducting
One of the first steps in optimising your content is to understand what types of searches your target audience is performing. I’ll give you seven simple tips on how to find out what types of searches your audience uses.
7 Tips to identify types of search intent:
1) Google Analytics > Behaviour > All Pages: This report is an important tool to understand your audience’s search intent. It shows you which pages your website visitors land on when they come from search results. This important report in GA should be used daily to understand your audience.
2) Spy on your competition: There are many paid and free tools to help you do this, but my favourite is Google! Yes, Google is the best tool to find out what your competitors are doing on their websites. A quick way to spy on your competitors is to use the Google search operator “site:competitor.com”. Using this operator in Google’s search bar will give you a list of your competitors’ pages indexed by Google. Simply sort the pages by the date they were last indexed so you can see what has changed on your competitor’s site.
3) Use Google’s Keyword Planner: This is a great tool to find out the potential of your keywords and see how many people are searching for them.
4) Use Google’s Trends: This tool allows you to see which topics are hot and which are not. This way you can find out how to create new content for a growing audience.
5) Social media: Social media is an important tool in the marketer’s toolbox. They are a great way to interact with and get feedback from your audience.
6) Ask your audience: this is one of the most effective ways to increase user engagement and improve your search engine ranking by focusing on content that interests your audience. Another way to get information about user intentions is through surveys. You could create a short survey that your website visitors would be more likely to answer.
7) Google’s People also ask: Google’s People also ask is a great way to get feedback from other related searches people are interested in your topic.
It is important that you determine the type of search your audience is performing before you publish content for search engines. You do not have to worry about Google’s algorithms or updates any more, as long as your content provides the information users are looking for. But do not forget to have a user-friendly, lightning-fast loading website.
You can learn more about how to optimize your website for search engines and increase traffic by reading this article: Content Writers – Be careful: how to protect yourself from writing forgettable and useless blogs.
Identify the questions and intent behind those searches
When you’re creating content for your website, it’s important to understand the questions and intent behind those searches. That’s what we call search intent at its best.
The “People also ask” box and related searches let you know what other keywords people might be searching for related to your keyword.
If you’re writing a blog post about “how to make hard-boiled eggs,” for example, and your keyword is “hard-boiled eggs,” then you’ll want to include in your article the following:
How to make hard-boiled eggs (instructions)
How long do you boil eggs? (how long?)
Can you eat raw eggs? (can I?)
What is the best way to boil eggs? (what’s the best?)
There are many other search intent questions you can answer in your content. As you write, keep an eye on these related searches and make sure you answer them.
Craft content that meets the needs of your audience
Google ranks content based on a combination of relevance and intent. For content to be relevant, it must also be contextual. What does this mean? It means that you need to create content that is relevant to the needs of your target audience. This includes understanding what your target audience is looking for and providing them with the information they need in a way that is easy to find and consume.
Your Main Content must not only be relevant and have E-A-T, but also meet the user’s intent. What is he looking for? What does he want to achieve? Knowing the answer to these questions is critical to creating content that is preferred by Google.
Finding out what keywords users use when searching for information on your topic will give you a better idea of what they are hoping to find. By focusing on keywords that match user intent, you can create content that is both relevant and useful.
I hope I have covered this topic in enough detail that you now understand the secret source of article writing for search engine optimisation:
- Search intent
Do not think they are all one and the same, because they are not.
Monitor your search engine rankings and adjust your content as needed
One of the benefits of content marketing is that it offers the opportunity to break through the noise of competing content. To take full advantage of this, it is important that you monitor your search engine rankings for relevant terms/keywords and adjust your content as necessary.
Content marketing is a form of marketing where content is created to inform and educate potential customers with the aim of generating leads and closing sales. Often this content is created in the form of blog posts, e-books, infographics or videos.
The most important ranking factor for Google is relevance, i.e. how well a piece of content answers the question that was entered into Google. This is why it is so important to monitor your search engine rankings because if you rank well for relevant terms, you know you are on the right track.
Content marketing is a very effective way to build links and authority naturally, which in turn has a positive impact on your rankings, depending on how well you implement it.
Want to increase your brand’s visibility and authority? Do not go crazy with buying links, writing guest posts and forum comments, read this: You are only wasting your time and money!
Take care of the users’ needs: does your content add value? Is it relevant? If not, you will not be able to rank as high in the search engines as you’d like, even if you have invested money and see an increase in visitors. Guess what: as fast as it comes, it goes. You can not trick the algorithms, so stop trying!!!
Look at the type of content that the user is looking for
When you’re trying to determine a user’s search intent, it’s important to look at the type of content that they are looking for. The SERP shows different types of content that people are searching for.
People who are searching including the word infographics want visuals. They want to see what they’re looking for.
People who are searching including the word reviews want information about something. They could be trying to find a review of a product or service.
People who are searching including the word coupons, want to save money. They could be looking for a coupon or trying to find out if a product is on sale.
Pay attention to the type of content suggested by google on SERPs related to a search query. If a query suggests an image, include an image in your content. If it suggests reviews or ratings, include them.
If you want to learn more about this topic check: The Learning Experience: Helping Your Audience Learn By Creating Content
See what kind of results the user is getting
As mentioned earlier, search engine results pages (SERPs) present the user with a list of results that are most relevant to their search query. This is a very important concept in search engine optimisation as it directly relates to how you present your website and content to the search engines.
You need to pay close attention to what results users get when they search for related terms. The best way to do this is to use Google.
For example, if someone searches for “cool websites”, you want your website to appear as the first result. If it does not, users will go elsewhere.
You can have a fantastic website and all the information someone is looking for, but if it is not the first result of a SERP, you will lose visitors.
With these simple steps you can find out what results the user is getting:
1. Go to Google and search for the relevant keyword or phrase.
2. Look at the first 5-10 results and pay attention to the type of layout and the predominant type of content on these pages. (Video, images, diagrams, etc.)
3. Make sure that your competing page offers better and more content than this one.
4. Repeat this on all your most important pages.
Look at your 404 page hits
This is an important issue, but one that is often ignored. Because when someone searches your website for something you do not have, they end up on your 404 page. You need to monitor and fix this as well.
This is where your 404 page comes into play. You need a good and informative 404 page that leads the user to what they are looking for, or at least to some other great content that is useful to them. And if what they are looking for is a trend, then you need to create a page that focuses on that trending topic.
Identifying High-Intent Keywords
Now you know what search intent is and what it can do for you. But how can you identify keywords with high search intent?
High search intent keywords mean that searchers have a firm intention to make a transaction, buy something, inquire about services or take some other type of action that is highly likely to result in a sale.
When identifying search terms with high intent, there are a few things you should look out for.
The first is that the search term must be trending. If it is not, you will have a hard time ranking for the keyword and getting traffic.
The second thing you need to pay attention to is the number of searches that are done for a particular keyword. When you create content for a particular keyword, you need to know how popular it is and whether it is
The best way to identify high-intent keywords is using the WordStream Keyword Research Tool. With this tool, you can enter a keyword and see how likely it is that the searcher will make a transaction, buy something, inquire about services or take some other desired action.
Keywords with high search intent can be navigational (someone is looking for information about a specific website) or informative (someone is looking for information in general).
Keywords with commercial intent are the most promising and signal the highest likelihood of conversion. They are the terms that businesses should focus on when optimising their website for search engine results pages (SERP). Someone searching for information or a specific website is unlikely to make a purchase; their commercial intent is significantly lower. However, if you target people who are willing to buy, i.e. search terms with high purchase intent, you have a much greater chance of being successful with your marketing efforts.
High Intent versus Low Intent Keywords
High-intent keywords are those that are likely to offer conversion opportunities from prospective customers. They are used when someone is ready to buy and has identified what they want. High-intent keywords are those that are rarely used without commercial intent.
Low-intent keywords are those which would typically be used for informational purposes and not accompanied by any commercial intent. They may indicate that the searcher is in the early stages of the buying process, or is just exploring their options.
Understanding these differences is essential to effective content creation.
In short, the main difference between the two is that high-intent keywords are used when someone has already decided what they want, and low-intent keywords are used for general information-gathering.
Advantages of Optimizing for High-Intent Keywords
Marketers targeting qualified traffic are likely to get more targeted results. Not taking search intent into account means that the daily budgets set by advertisers are likely to be exhausted much more quickly than if they only target visitors with high commercial intent. Many advertisers mistakenly believe that visibility is more important than attracting qualified traffic and therefore make mistakes in narrowing down advertising campaigns that lead to poor results, for example by being too broad. Keywords that indicate high commercial intent are more likely to lead to conversion. The lack of conversions for low intent keywords leads to wasted spending on visitors who do not convert.
Both Google AdWords and Bing Ads offer a variety of ad formats that are best suited for keywords with high commercial intent. On these platforms, you will find cost-effective keywords with high click-through rates, conversion rates and a low percentage of wasted spend. The most successful ads are those with a high commercial intent!
How can you optimize your content for each type of search intent?
When creating content, it is important that you tailor your title and URL to each type of search intent. This will help you rank better on search engine results pages (SERPs) and increase your click-through rate (CTR) and conversion rate.
To optimise your content for each type of search intent, you need to understand how the search engines work. The title and URL are two of the most important factors that influence your ranking in the SERPs. You should also focus on formatting your content using heading tags (H1, H2, etc.) so that the search engines’ meta tags understand the hierarchy of your content.
Headings are used to divide the text into sections and help the search engine understand what is important on the page. The H1 tag is normally used as the title tag in WordPress. Therefore, it is important that you use keywords that users are likely to use in their search queries. For search queries with navigational intent, you should use the brand name in the title and for search queries with informational intent, you should use keywords in the title.
The meta description is also important to optimise your content for search. You should include keywords in the description that are relevant to your product or service.
“According to Google’s blog, there’s no limit on how long a meta description can be”
However, it is advisable to limit the meta description to 160 characters and keep it topic-related and short.
Check your results and improve your content
When optimising your pages, new or old, you need to keep the change in performance in mind. If you use keyword research tools, it can be tedious to manually check the search intent for each keyword.
But there is a solution. You can use Google Analytics and Search Console to monitor the result of your optimisation and decide if there is room for improvement.
Search Console provides you with a list of search terms that users used to find your website, and Google Analytics shows you the search performance data for each page.
Search intent is an important metric for SEO. It shows you how people search for your website and can help you understand which keywords to focus on.
To make the most of this data, you need to list your pages, rank them by search intent and then analyse them.
Learn how to do this here:
Step 1 – List your best-performing pages by search intent:
It is important that all your pages are topic-oriented, not keyword-oriented because it is the topic that generates high-ranking keywords.
Step 2 – Check the conversion rates of your best-performing pages:
You can see which of your pages are relevant to each search query and how much profit they mean for your business.
Step 3 – Identify the pages whose conversion rates you need to increase:
Not all pages that perform well in search results are also good for your business’ profitability.
Step 4 – Optimise for the target audience’s search intent.
What are the benefits of optimizing your content for search intent?
Tailoring your content to the right interest group will help you rank higher in search engine results pages (SERPs) and increase traffic to your site.
There are many benefits to taking into account a user’s search intent – from improved organic traffic to better UX and matching queries accurately. If you’re not already doing so, then it’s time to start incorporating it into your SEO strategy!
10 Benefits of optimizing your main content for search intent:
1. Targeted traffic: Optimizing your content for search intent enables you to target more relevant groups of people with your business message, and in turn attract a larger number of potential customers.
2. Higher rankings: Optimizing your content for search intent will help you rank higher in SERPs, which can drive more traffic to your site.
3. Improved conversion rates: Search results that are more relevant to the searcher’s needs will help you improve your conversion rates.
4. Relevance: Optimizing your content for search intent is a proven way to get better results from your search engine optimization (SEO) efforts.
5. Improve user experience: Optimizing your content for search intent is a proven way to provide a better user experience.
6. Better brand visibility: Optimizing your content for search intent will help your brand exposure.
7. Improved customer service: Optimizing your content for search intent is a proven way to improve customer service and satisfaction.
8. Increased sales: Optimizing your content for search intent will help increase sales.
9. Better customer retention: Optimizing your content for search intent will help improve customer retention rates.
10. Increased market share: Optimizing your content for search intent is a proven way to increase market share.
Why is search intent important for SEO
If you’re running an online business, then you know that search engine optimization (SEO) is important. But what many people don’t realize is that understanding search intent is just as important – if not more so.
When someone conducts a search query, they use long-tail keywords. Google has to figure out what exactly the searcher needs in order to provide them with the best results possible. And this is where understanding search intent comes in handy.
By analyzing what someone is searching for, you can get an idea of their intent – what they’re looking for specifically. This information can then be used to create content that is relevant and targeted towards their needs. And when it comes down to it, that’s really what SEO is all about – creating content that meets the needs of your audience so that traffic has better chances of converting.
Keywords are still important, but questions are now a top search type
It’s no secret that keyword research is still an important part of SEO. However, the way people search has changed over the years, and question-based searches are now a top type of search. In other words, people are more likely to enter a question into a search engine than they are to enter a specific keyword.
This shift in how people search means that businesses need to focus on creating content that answers common questions related to their industry or product. This content can be used to attract organic traffic, as well as to attract potential customers who are using Google to research a purchase they’re about to make.
Since questions are such an important part of a search, it’s essential that businesses have a solid strategy for answering them. This might include creating a blog, compiling FAQs, or even developing customer support content that addresses common questions.
Content needs to be results-oriented rather than keyword-focused
When writing content, it’s important to keep in mind that it should be results-oriented rather than keyword-focused. This means that the focus should be on what the user wants, not on what you want them to find.
There are a few key aspects to consider when creating content for your website:
The title of the article, URL, and meta description are all important aspects in achieving search intent from specific search engines.
Headings are also used by search engines to determine a document’s relevance to a particular topic or keyword phrase.
Headings help break text into chunks, making it easier to read and easier for search engines to understand the hierarchy of the content.
Can Search Intent Help You Write Better Content?
Yes, fortunately, understanding search intent can help you write better content, and that’s where you need tools like SpyFu. They offer a wealth of data that can help you understand what people are looking for and how they’re searching for it.
For example, let’s take a look at the keyword “SEO.” This is a term that is often used in marketing and advertising, but what does it actually mean? The search intent behind this keyword could be considered “informational.” People who are searching for this term want to learn more about SEO and how they can use it to improve their website.
If the intent doesn’t match, then you might need to find another keyword to use going forward. For instance, the keyword “SEO services” has a very different intent than “SEO.” The former is geared toward businesses that want to outsource their SEO work, while the latter is aimed at people who want to learn more about the subject.
Keywords are the best way to identify what people are looking for. When you understand the search intent behind a given query, it’s easy to create an article that is relevant to a real-world need.
Finding the most common questions people ask about a given topic
My favourite tool for this is Answer to the Public. The tool helps us to identify the questions people are searching for online, to find out what they want. You will find different ways of filtering the questions and the results. You can choose the country and language, or even ask for only questions that have a number of words in them (which is great if you want to find what people are looking for when they have a specific problem).
The tool gives us the questions in an easy to read format, with different colours and icons that help you identify what kind of question it is. It also shows how many people are searching for those questions.
And if you click on the question itself, it takes you to a page where you can find out more about that specific question. This is really useful because it gives you a lot of information about what people are looking for, and it also shows you the most common answers to that question.
This tool is a really good starting point for finding out what people are looking for.
My SEO Secret Weapon: Combining Search Intent, Pagespeed and E-T-A.
There are many factors to consider when it comes to SEO, and I’ve found that combining search intent with PageSpeed and E-T-A is a powerful combination.
When you understand what users are trying to achieve when they’re searching for a specific term, you can create content that meets their needs. And if your pages load quickly and offer a great user experience, you’ll be more likely to rank high in the search engines.
It’s important to note that my views are entirely out of my own SEO laboratory. There are no guarantees in SEO, but these three factors have helped me achieve some great results.
Ignoring one of these factors can have a negative impact on your search engine ranking.
If you want to rank well in the search engines, you need to make sure your content meets the intent of a search, your page loads fast and your site and authors have E-A-T.
This is why having a search engine optimization expert on the marketing team is so important for any website owner. You need to make sure your site is search engine friendly or you can kiss those rankings goodbye.
The Web is a crowded place and it’s getting more competitive every day. The only way to stand out in the crowd is to have a website that meets the needs of your visitors.
This means you need to make sure your content answers their questions, and it’s presented in a way that makes them want to read more, and the main content can be trusted.
It also means you need to make sure your site loads fast and is easy to navigate. If it takes too long for your page to load, or if people get lost on your site, they’ll go somewhere else to find what they want.
And if your site isn’t trustworthy, people won’t come back again either.
The good news is that you can use search engine optimization (SEO) to make sure your site meets all of these needs.
We can help you make sure that your content is presented in a way that answers the questions people search for on Google.
Investigating your site’s chances of ranking
One of the most important factors in assessing how difficult it will be to rank for a search term is to find out where your web page stands in relation to answering the search intent. If you are trying to rank for a search term that does not match what people are actually searching for, you are going to have a hard time. This is because Google is getting better at deciphering search intent. Websites that try to trick the system by stuffing the results pages with irrelevant content will no longer be so easily rewarded.
However, it’s easy to understand the context and how better keyword targeting can improve your ranking. When you understand what people are searching for, you can focus on creating content that is highly relevant to their needs and interests. And when you do that, you not only improve your chances of ranking well but also provide added value to your visitors.
Search intent depends on the search query and what stage of the buying cycle a person is at. For example, if someone searches for “buy running shoes”, that person is in the early stage of the buying cycle. If someone searches for “best running shoes”, they are in a later stage and may already be ready to buy something – in other words, how well your content matches what people are looking for.
Google values websites that have relevant content for multiple purposes. You can achieve this by linking to these articles and creating other valuable content on topics your brand is already well versed in.
Relevance is the most important thing you need to consider when creating content, but it’s not the only thing. Quality and E-A-T must be a priority so that the content adds value to users and search engines rank your page higher.
As you can see, search engines are extremely sophisticated and able to interpret search queries to decide what the intent is. They have evolved over time to meet the needs of users. Therefore, it is important that you figure out what kind of search intent you want to fulfil with your content. The title and summary will help you determine the type of search intent you want your content to target. Use the language and terminology of the target audience so they feel their question has been answered.
Remember that you are not alone, you can connect with us using the comment section below.