Google Analytics 4: What Is The Difference Between Universal And GA4?

Google Analytics 4: What Is The Difference Between Universal And GA4?

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Google Analytics is a powerful tool that can help you track and analyze your website traffic. However, it can be confusing to try to figure out which version of Google Analytics you should use for your website. In this article, we will explain the difference between Universal and GA so that you can make the best decision for your website.

Universal Analytics is the newest version of Google Analytics. It offers several advantages over GA, including the ability to track user behavior across devices and platforms, improved data collection, and better reporting features.

Universal Analytics also makes it easier to implement advanced tracking features like custom dimensions and events.

If you are just starting out with Google Analytics, or if you have a small website with relatively simple traffic patterns, then GA may be all you need. However, if you have a larger website or if you want to take advantage of all the features that Google Analytics has to offer, then Universal Analytics is the better choice.

What is GA4?

Google Analytics 4 (GA4) is the most recent version of Google Analytics. GA4 includes a number of features that are not available in Universal Analytics, including:

  • – Enhanced data collection: GA4 can collect more analytics data than Universal Analytics, making it more accurate and comprehensive.
  • – Improved accuracy: GA4 uses machine learning to improve the accuracy of its results.
  • – Greater insights: GA4 provides greater insights into your website traffic, allowing you to better understand your customers.
  • – More control: GA4 gives you more control over your ga4 data, allowing you to customize your reports and dashboards.

Overall, GA4 is a more powerful and insightful tool than Universal Analytics. If you’re looking to get the most out of your website data, GA4 is the way to go.

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Why is a Google Analytics 4 vs GA 3 Comparison so Necessary?

There are a few key reasons why it’s important to compare GA4 with GA3:

  1. Features: Universal Analytics has more features than GA3. Including custom dimensions, custom metrics, content groups, and remarketing.
  2. Data collection: Universal Analytics uses different new data collection methods than GA3. So the data you collect will be different.
  3. Reporting: The reporting interface is different in Universal Analytics. So you’ll need to learn how to use it if you want to switch from GA3.
  4. Ease of use: Many users find GA4 easier to use than GA3 because of the streamlined interface and improved functionality.

What is the difference between Universal and GA4?

Google Analytics 4 (GA4) is the most recent version of Google Analytics. Universal Analytics (UA), is the older version of Google Analytics. GA4 offers a number of advantages over UA, including:

  • -The ability to see how users interact with your app and website across devices
  • -More accurate reporting of conversions
  • -More granular data collection and analysis
  • -The ability to collect data in offline mode
  • -Google analytics account hierarchy

Overall, GA4 provides a more comprehensive view of your audience and their interactions with your brand.

What are the benefits of GA4?

There are several benefits of using Google Analytics 4 over other versions of the software. These benefits include:

  • -The ability to see all of your website data in one place. With other versions of Google Analytics, you have to log into multiple accounts to see all of your data. GA4 consolidates everything into one account, making it much easier to track and analyze your website performance.
  • -More accurate data tracking. GA4 uses a different method for collecting data than other versions of the software. This results in more accurate data, which is essential for making informed decisions about your website.
  • -Improved user interface. The GA4 interface is more user-friendly than previous versions, making it easier to navigate and find the information you need.
  • – Android app data streamlining. Analytics provides a flow of data from your website or app to comprehensive dashboards.
  • – iOS app data streamlining. Like the Android app, the iOS app provides a flow of data from your website or app to comprehensive dashboards.
  • – Improved conversion tracking. GA4 makes it easier to track conversions and see which marketing channels are driving the most sales.
  • – Enhanced data security. GA4 uses multiple layers of security to protect your data. This includes encryption, user authentication, and data access controls.
  • – The ability to create custom audiences. GA4 lets you create custom audiences based on specific criteria, such as pageviews or time spent on site. This allows you to target your marketing efforts more effectively.
  • – GA4 reporting view. The GA4 reporting view gives you a more detailed look at your website data. This includes information on pageviews, unique visitors, bounce rate, and conversion rate.
  • – Important marketing data focus. The GA4 interface highlights the most important marketing data, so you can quickly see what’s working and what isn’t.
  • – Event data retention settings. GA4 lets you choose how long event data is retained. This allows you to keep your data organized and ensure that you’re only storing the information you need.

Overall, Google Analytics 4 provides a more comprehensive view of your website data, making it easier to track your website’s performance and make decisions about its future.

Best sources to find more information about Google Analytics 4

There are many sources of information about Google Analytics 4, but the best ones are probably the official Google Analytics blog and the Google Analytics help center. Both of these sources provide detailed information about GA4, including how to set it up and use it effectively.

The Google Analytics blog is a great place to start if you want to learn more about GA4. It contains articles on all aspects of GA4, from setting it up to using it effectively. The blog is updated regularly with new information, so you’ll always be up-to-date on the latest features and news.

The Google Analytics help center is another excellent resource for learning about GA4. It provides detailed instructions on how to set up and use GA4, as well as troubleshooting tips if you run into any problems. The help center is a great place to turn to if you have any questions about using GA4.

How to use Google Analytics 4?

Google Analytics 4 (GA4) is Google’s most recent analytics platform. GA4 offers several advantages over Universal Analytics (UA), including increased accuracy, improved data collection, and new features.

To use GA4, you’ll need to create a property in your Google Analytics account. Then, you can add the GA4 tracking code to your website or mobile app. Once GA4 is up and running, you can start using all of its features.

Some of the most useful features of GA4 include:

  • Improved Accuracy: GA4 uses machine learning to automatically identify and track different types of events on your website or app. This means that your data will be more accurate than ever before.
  • Increased Data Collection: GA4 collects more data than UA, making it easier to get insights into your customers’ behavior.
  • New Features: GA4 includes several new features that UA doesn’t offer, such as conversion tracking and user ID tracking.


Google Analytics 4 is a newer version of the Universal Analytics platform. There are several key differences between the two platforms, which include: data collection methods, user ID tracking, and cross-device tracking.

GA4 also offers new features such as event-based conversions and real-time reporting. Overall, GA4 provides more accurate data and insights than Universal Analytics, making it the preferred choice for businesses that want to get the most out of their analytics platform.

Jesus Guzman

M&G Speed Marketing LTD. CEO

Jesus Guzman is the CEO and founder of M&G Speed Marketing LTD, a digital marketing agency focused on rapidly growing businesses through strategies like SEO, PPC, social media, email campaigns, and website optimization. With an MBA and over 11 years of experience, Guzman combines his marketing expertise with web design skills to create captivating online experiences. His journey as an in-house SEO expert has given him insights into effective online marketing. Guzman is passionate about helping businesses achieve impressive growth through his honed skills. He has proud case studies to share and is eager to connect to take your business to the next level.