Finding a Quality SEO Expert for Your Website

Through my years of experience in digital marketing, I have encountered many “SEO experts” who offer their services as if they are the ultimate solution for any website traffic.

I’m sure you have too.

The problem is not necessarily what they say, because if you are good at something, and you can demonstrate that, then there is nothing wrong.

However, what happens when you say you are good, but you don’t have the knowledge or experience to back it up?

That’s why I decided to write this article.

Be the expert, not the Wanna-Be!

A good professional will first gather the experience, test their strategies, and based on the outcomes, advertise themselves. In the digital marketing space, SEO is a process that requires a good understanding of how search engines work.

It is not about tricks, but about providing a website with a strong structure and content that is relevant to the target audience. A good SEO expert should understand how to make use of various techniques to improve the visibility of a website, while also ensuring that the techniques are up-to-date and in line with the latest trends in SEO.

Therefore, if you are looking for an SEO expert, make sure to ask them about their experience, portfolio and the results they have achieved on various websites. Ask them to explain the techniques they use and make sure they are using techniques that are in line with the latest trends.

It’s also important to look for an SEO expert who has a good understanding of web analytics. A good SEO expert should be able to track the performance of a website, identify the areas of improvement and provide the necessary insights to improve the website’s visibility and performance.

By taking all these points into consideration, you can ensure that you are working with an SEO expert who can help you get the best results from your website.

SEO Definition:

We can define SEO as an art, a method or series of steps that a person with a good understanding of how search engines work performs on a website to ensure that the website meets the criteria that search engines need to consider the content of a website worthy of being presented to their users.

The better a website’s content meets these criteria, the higher that website will be placed in the rankings.

Importance of Hiring a Quality SEO Expert

Check out these statistics that show how much useless content you find on the internet:

1. According to WorldWideWebSize there are Over 40 billions indexed webpages on Bing and Google alone.

worldwidewebsize.com

But the cruel reality is that many of these websites will never make it to the first page of search results. Why is that? Simply because their content isn’t prepared or optimised to satisfy the need for an answer.

Why do you need to know about useless content?

Because it’s the job of an SEO to find out which content on your website is useless, how it can be improved and which content should be removed to improve the ranking and visibility of your website in the search engines. If you know what content is useless, you’ll know how to optimize your content to improve its relevance and ranking. If you know what content is useless, you can create better content that is more likely to rank higher in search engine results.

Hiring a qualified SEO professional is crucial for any online business.

Not only to increase a website visibility on search results, but there are many other benefits, for example:

1. SEO experts can develop effective strategies to help you reach your digital marketing objectives.
2. They can boost your website’s organic traffic by optimizing it for better SEO performance.
3. SEO professionals can help you create content that is more likely to be seen and shared by your target audience.
4. SEO experts can also provide you with valuable insights about your website’s performance and suggest ways to improve it.
5. SEO professionals can also help you develop strategies to keep up with the ever-changing SEO landscape.
6. They can help you stay ahead of the competition by understanding the latest SEO trends and leveraging them in your favor.

Identifying Qualities of a Quality SEO Expert

Now let’s see how you can recognize the qualities of a skilled SEO expert.

1. Knowledgeable – A good SEO expert should have a deep understanding of the technical aspects of search engine optimization, e.g. meta tags, keywords, page titles, etc.
2. Experienced – An experienced SEO expert should be able to give examples of successful campaigns he/she has run.
3. Creative – A good SEO expert should be able to think outside the box and find creative solutions to the most difficult problems.
4. Analytical – A well-informed SEO expert should be able to understand data and provide conclusions with solutions.
5. Strategic – A good SEO expert should be able to develop strategies tailored to the needs of the business.
6. Adaptable – A good SEO expert should be able to adapt to the ever-changing SEO landscape.
7. Communicative – An SEO expert should be able to share clearly and concisely what are the needed next steps.
8. Passionate – A good SEO expert should have a passion for SEO and strive to keep up to date with the latest SEO trends.

Hiring a well-informed SEO expert is a must for all kind of online businesses needing to succeed in the digital world. Quality SEO experts can help you optimize your website and content for better visibility in search engine results and develop creative strategies to drive more organic traffic to your website.

So make sure you recognize the qualities of a good SEO expert before you hire them.

Knowledge about the technical aspects of SEO

The technical aspects of SEO are repetitive rather than complex. If a person engaged in SEO doesn’t know these aspects, they’ll still not deliver the expected results. Here you found the reason why so many web sites don’t rank better.

Because as you may already know, it’s not just good content that matters, it’s also performance. So make sure your SEO candidate is familiar with all technical processes of SEO. Also, being familiar with HTML, CSS and JavaScript is certainly a good starting point.

Understanding Content Creation

This topic alone is worth the whole article. Because understanding content creation can make the difference between success and failure of an SEO effort.

I’m tired of coming across content writers who say “I can write about anything” No, you can’t.

And neither should you. Because if you write about anything, it means you’re an exception at something.

Content creation is a method that starts with E.A.T. EAT is an acronym for Expertise, Authority and Trust. Your content creator should have a good EAT if you really want your content to rank well on SERPs (Search Engine Results Pages).

Have you ever wondered why you have so many well-written and beautifully designed articles, but your website doesn’t bring in enough organic traffic?

Well, the answer lies in the question: have you checked your EAT?

How Does E.A.T Work?

EAT works at the level of the website, the webpage and the author. All three elements must be aligned with the topic that EAT presents on the website.

So how can you make sure that your website is in line with these “EAT” things?

I’m glad you asked!

These are the steps to ensure that your website, your webpage and your author(s) comply with EAT:

👁‍🗨 EAT, at the website level:

1. Make sure your website complies with the latest SEO standards.
2. Make sure your website has an up-to-date privacy policy and terms of use, and that your brand is well known in the industry. If not, focus on increasing your brand awareness first.
3. Your website got to be optimized or be responsive on any mobile device, easy to navigate and read, and provides factual information.

👁‍🗨 EAT, at the web page level:

1. Make sure your web pages are well-designed and contain clear and accurate titles and descriptions.
2. Make sure your web pages are properly structured, with clear and accurate headings and subheadings.
3. Make sure your web pages are optimized for the search intent of the topic, with relevant and appropriate use of keywords and entities, and that they read naturally.

👁‍🗨 EAT, at author level:

1. Ensure that the authors of your content are proven experts in their field.
2. The authors should have enough online content with him or her as the author, as well as their social media profiles indicating that they are experts on the topic.
3. Make sure that the authors of your content have a good reputation in their field. This points to the quality and veracity of the content. Other authors, experts in the same field, can help you verify this.

By following these steps, you can ensure that your website and content have a good EAT and will probably rank much better in the SERPs. By hiring a good SEO expert, he or she will be able to determine how good or bad the EAT of your website, as a whole is.

Ability to Analyze Website Performance

Ability to Analyze Website Performance Qualified SEO professionals are not easy to find, but that does not mean you cannot find a good one. When looking for a SEO professional, you should look for someone who has the ability to analyze website performance.

Specifically, look for someone who is skilled in analytics and can identify areas of improvement. Additionally, look for someone who can provide reports to you on a regular basis, so you can easily track progress being made.

Tracking performance is key

In order for a website to be successful, it is important to track website performance, so you know where to make adjustments and improvements. Think it as a doctor when checking your x-ray results. The SEO expert, based on the analytics, can identify areas of improvement, suggest changes and make sure the website is performing optimally.

How can you determined than, if a person meets these criteria? The best way to determine if a person has the ability to analyze website performance is to ask them for examples of their work. Ask them to show you reports that they have created in the past and ask what data they used to generate those reports.

Also, ask them questions about their strategy for improving website performance and how they measure success. If the professional is able to provide detailed answers, then it is likely that they have the ability to analyze website performance.

Rejections signs

If you feel confused or lost in the explanation, then it is likely the professional does not have the necessary skills to analyze website performance. It is important to find a SEO professional who is skilled in analytics, understands how to measure success, and can provide detailed reports on website performance.

Researching Potential SEO Experts

Let’s assume you have decided to look for a professional SEO. How do you go about it? Where do you find an individual with the right SEO background you’re looking for?

Here I am giving you 7 methods you can use to find a real SEO consultant:

1. Ask around for recommendations: First, ask your contacts in your industry if they have any recommendations for SEO experts they have worked with.
2. Check SEO forums: Search SEO forums to get feedback on potential SEO experts. Many of these forums have active members who can share their knowledge and insights regarding other SEO experts.
3. Check online reviews: Look at online reviews of potential SEO experts to see how they have worked for other companies or clients.
4. Look at case studies: Look at case studies of successful SEO projects that experts have done to get a better idea of their skills and track record.
5. Look out for industry awards: Look for industry awards and recognition in potential SEO experts. Awards can be a good indicator of expertise, work skills, and level of experience.
6. Look at social media: Monitor the activities of potential SEO experts on social media. By doing this you will surely have a better idea of their competence and communication style.
7. Talk to the experts: Once you have narrowed down the list of potential SEO experts, contact them and ask them questions about their services and experience. This will help you better assess their suitability for your project.

Understanding different strategies and different SEOs

Yes, that’s true, each SEO will probably have their own strategy. Because we usually come from different fields and industries. At some point, we find that for certain industries, one strategy works better than the other.

So you have to understand that with every SEO you’ll find a different strategy. But what makes the difference isn’t the strategy, but the focus on results. The thing you need to focus on is that you get the results you want.

That’s why you need to ask the SEO what kind of results they can give you. And be sure to ask for references. This way you can see if the SEO has achieved the desired results in the past.

Making a Decision

After you have gathered all the necessary information, it’s time to make a decision. All research, feedback and evaluations should be considered important. Your final decision should be based on relevant factors such as the SEO’s experience, portfolio, cost and reviews.

It’s also important to check whether the SEO fits your project and its goals. All these factors will surely help you take your decision. If you’re on a tight budget, remember: cheap is sometimes too expensive. What I mean by this is that people tend to hire cheap “experts” but never see the expected results.

So if you really want to get good results, you should consider hiring an expert with a good price but with good quality. This way you can be sure that you’ll get the results you want and that your investment will be worth it.

ROI of your SEO Campaigns

The ROI of an SEO investment cannot be measured with a simple approach, but can vary greatly depending on the type of SEO you invest in.

In general, SEO can be a good investment as it brings more visitors to your website, increases conversion rates and brand awareness, and helps your website rank higher in search engine results. However, SEO doesn’t happen overnight, but requires commitment, time, skill and patience to achieve results.

There are also algorithm updates, penalties and competition, which adds to the expertise of SEO people. Before investing in SEO, you should weigh the potential of ROI against the risks.

Preparing to Work with an SEO Expert

At this point, all that was necessary for the selection of the expert has been done. Now it’s time to get to work and start seeing results with your new SEO expert. Here the steps you need to take to ensure success:

1. Create a detailed action plan: Work with your SEO expert to create a comprehensive action plan that outlines the tasks and timeline for implementation. Make sure your plan includes measurable goals and objectives so you can track progress and measure success.
2. Set clear expectations: Make sure you communicate your expectations to the SEO expert and that they understand your goals and timeline.
3. Check progress: Check the SEO expert’s progress and make sure they meet the deadlines and complete the tasks as described in the plan.
4. Give feedback: Give the SEO expert regular feedback and let him know what is working and what needs to be improved.
5. Measure success: Track the success of your SEO efforts and measure the impact on your website ranking, traffic and conversions.

All these steps are important to ensure that your SEO expert is successful in helping you achieve your goals.

Pro Tip 🏆

You need to focus on a comparative report that shows where you were and where you’re now.

👍 You need to focus on analysing your website’s structure and content, link profiles and keyword optimisation. You also need a set of KPIs that you track to determine the effectiveness of your SEO efforts. This can include rankings, organic search traffic, conversions, etc.

Finally, you need regular reports and communication with the SEO expert to ensure that you’re always up to date on the progress and results of the SEO campaign.

Setting Clear Goals

My own experiences in this matter have everything, good and bad.

For example, I had a client who wanted millions of organic traffic in six months, so I asked him: what is your budget?

He said: 800 euros!

I told him: I’m sorry, but we have to set realistic goals based on your budget!

And so I said the words “I had”.

Your goals will become the engine of your SEO efforts.

Do you see the importance of having realistic expectations and goals? All of them aligned with your budget, resources and timeline.

Make sure you communicate these expectations to your SEO expert and that you’re on the same page. This will ensure that everyone is working towards the same goals and that you’re getting the most out of your SEO efforts.

Establishing a Budget

Before working with your SEO expert, determining the budget for the project is needed. This will help you set realistic expectations and goals for the project, and help the SEO expert figure out what strategies and tactics are feasible.

💡 Be sure to communicate any budget constraints to your SEO expert to ensure your project is going in the right direction. A professional way to set the SEO budget is to consider the value you hope to get from your SEO efforts.

🙄 Be realistic with the budget and make sure that you can keep in the long run. For example, if your SEO strategy is to increase organic traffic by 10%, you should set a budget that will allow you to achieve this goal.

Defining a Timeline

Once you have set the budget and goals, you need to define a timeline for the project. This will allow your SEO expert to determine how much time and effort is needed to achieve your goals.

✅ Make sure you set realistic expectations and deadlines and are clear about your timeline so your SEO expert can plan accordingly.

📰 Your schedule should also include an evaluation period to understand the effectiveness or otherwise of your SEO efforts. This way, you can find out if your tactics are working and if changes need to be made to improve results.

Finally, you should share your schedule with your SEO expert to keep you both on track and ensure the success of your project.

Conclusion

In summary, it’s important to find a good SEO expert who has experience and knowledge in the field of search engine optimization. An SEO expert will help you reach your goals by keeping your website ready for search engines, increasing organic traffic and improving your website’s ranking.

By working with an experienced SEO expert, you can achieve your goals faster and more efficiently while receiving the best possible service.

A good SEO expert should have a combination of technical and communication skills and be committed to delivering the best possible quality.

He should also be able to work within the timeframe and budget you set and accurately measure the results of his work. Finding the right SEO expert is the blood that will run in all of your SEO campaign.