You’ve heard it before. Content is king. But how many times have you seen a company with a killer blog or website but no clicks, neither leads in the sales funnel?
Ask yourself this, “What am I doing wrong?”
If you’re giving up after people just stop on your page without filling out your contact form, listening to your webinar without an opportunity to buy, or reading an entire article without anything more than a comment in the article’s mentioning that they enjoyed the post then the answer is pretty simple:
Create Content That Brings in Leads Into Your Sales Funnel
The Two Functions of Content
When it comes to creating content, there are really two main functions that it can serve.
The first is what we like to call the “attract” function. This is where your content helps you attract new leads into your sales funnel.
This can be done through a variety of means, such as SEO-optimized blog articles, helpful resource guides, targeted social media posts, etc.
The second function of content is what we refer to as the “convert” function. This is where your content helps you convert leads into customers.
This can be done through things like creating lead magnets, developing email nurture sequences, or creating educational webinars/videos.
Both of these functions are important in their own right and should be given attention accordingly. But ultimately, if you want to create content that truly puts the lead in your sales funnel, you need to focus on both attracting new leads AND converting them into customers.
Why Quality and Quantity Matter
Because the quality of your content is what will first attract readers and customers to your site or blog.
If you produce high-quality content, readers will be more likely to stick around and continue reading, which gives you a better chance of converting them into leads or customers. Quantity also matters when it comes to content marketing.
The more content you have, the more chances you have of getting noticed by potential readers and customers. A good mix of quality and quantity is essential for creating effective content that puts the lead in your sales funnel.
The Importance of Engagement, Quantification and Personalization
When it comes to creating content that drives leads into your sales funnel, there are three key elements that you need to focus on: engagement, quantification, and personalization.
💡 Engagement is all about capturing the attention of your target audience and getting them interested in what you have to say. The best way to do this is to create content that is both informative and entertaining. By providing value and delivering a positive user experience, you’ll be able to keep people coming back for more.
🥇 Quantification is all about making sure your content is factual, written by an author with the right qualifications for the topic, and can be measured and tracked.
👨🔬 Personalization is all about tailoring your content to the specific needs and interests of your target audience. By segmenting your audience and creating targeted content, you’ll be able to improve the likelihood of conversion.
By focusing on these three key elements, you’ll be able to create content that effectively drives leads into your sales funnel.
The Bottom Line
When it comes to driving leads into your sales funnel, engagement, quantification and personalization are key. By creating content that is both informative and entertaining, you’ll be able to capture the attention of your target audience and keep them coming back for more.
A Proven System for Developing and Publishing Content
To create content that effectively attracts leads and propels them further down your sales funnel, you need to have a system in place for developing and publishing that content.
The first step is to come up with ideas for what kind of content will be most effective in achieving your desired results. To do this, you need to understand your target audience and what kinds of information they are looking for.
Once you have a good list of ideas, it’s time to start creating the actual content.
To make sure your content is truly effective, it’s important to publish it in the right places. This means targeting the sites and channels where your target audience is most active.
Once you’ve published your content, don’t forget to promote it through social media and other channels. By taking these steps, you can be sure that your content will reach the largest possible audience and have the greatest impact.
What is ‘Good’ Content?
Statistics shown that around 9 million blog posts get published per day. That is around 375.000 articles post per hour.
Source: Internet Live stats
The total number of blog posts published since the dawn of the internet is well into the billions.
That’s a whole lot of content!
But how much of that content is actually good?
How much of it truly stands out?
This might seem like a subjective question, but there are actually some objective criteria you can use to judge whether or not a piece of content is good. Here are four factors to consider:
1. Does the content have a clear purpose?
Every piece of content should have a reason for existing. Whether it’s to inform, entertain, or persuade, every article, video, or blog post should have a specific goal.
2. Is the content well-written and easy to understand?
Even if the content is informative or entertaining, it won’t be effective if it’s poorly written or difficult to understand. Good content is clear, concise, and free of errors.
3. Is the content original and unique?
With so much content out there, it’s important for pieces to offer something new and fresh. That doesn’t mean every article needs to be groundbreaking – but it should add something to the conversation that hasn’t been said before.
4. Does the content provide value?
Ultimately, good content is valuable to the reader in some way. It should be interesting, useful, or both. If a reader walks away from a piece of content feeling like they wasted their time, then it wasn’t good content.
When is the Right Time to Make a Direct Call to Action?
As the old saying goes, “timing is everything.” When it comes to making a direct call to action (CTA), there is no hard and fast rule for when the right time is. However, there are a few general guidelines you can follow to ensure that your CTA is timely and effective.
First, consider the stage of your sales funnel. If you’re still in the awareness or interest stage, your CTA should be relatively soft, encouraging the reader to learn more about your product or service.
However, if you’re already in the consideration or decision stage, your CTA should be more forceful, urging the reader to take action now.
Second, think about what’s happening in your industry or market. If there’s a lot of buzz around a particular topic or issue, that’s likely a good time to make a direct CTA related to it. You want to strike while the iron is hot and capitalize on current trends.
Finally, pay attention to your own internal data and analytics. This can give you insights into when people are most engaged with your content and therefore more likely to respond positively to a direct CTA.
🤦♂️ Ultimately, there is no perfect time to make a direct CTA. However, by following these general guidelines, you can ensure that your CTAs are timely and impactful.
The Leads In Your Sales Funnel
The easier you make for leads to enter your sales funnel and the more attractive you make the offer, the better.
Some businesses are great at generating leads. They use every new customer as content to gather email addresses and contact information.
Then they promote product bundles, webinars and lead magnets that result in targeted sales funnels with a series of content laid out step by step to guide them through their buying journey.
Other companies don’t do this effectively. They wait for people to ask about product bundles or sign up for a free demonstration of the product, which can be done from a variety of sources across their website and other online channels including email lists, forms embedded on relevant pages, pop-ups, exit intent offers and chatbots to interact with visitors onsite.
The best way to increase leads is by optimizing your site for conversions. You might want to focus on boosting blog traffic before you turn visitors into subscribers or customers. Prepare an irresistible CTA (call to action) so they can’t help but sign up for your list or purchase your product.
The Offer That Converts Leads To Sales
You need an offer that conversion experts have tested and proven to work in order to close the sale and get customers to buy from you again and again.
By offering something they want through providing value. If they want what they see and they know you can deliver, you get the sale every time.
You make it easy for customers to buy from you by putting Buy Now buttons on strategic places of your website and on your landing pages. You make it easy for Customers who don’t read the whole sales page to still buy from you.
Don’t just put one buy button at the bottom of your blog post or on your sales page, be sure that there are three or four “Buy Now” buttons clearly marked throughout each page of your website and sales pages, so customers can easily make an impulse purchase at any time.
Bottom line is this – make it easy for customers to buy from you, again and again, by offering an irresistible offer they can’t refuse.
How do you make content that better serves your business’s Leads need?
Your business needs are everything, so make sure your content works towards those needs. Stop publishing content just for posting something. Each and every piece of content have to be strategized.
Your first step is to understand what your business goals are. Once you know that, you can determine the type of content that will help you achieve those goals. From there, it’s all about creating quality content and promoting it to the right audience.
A good example that content better serve your business goals is to create content to explain clients how to use your products or services, lets say that you are a SaaS company;
You could create a video on how to use your software for different tasks, or write articles explaining the benefits of using your service.
By creating this type of content, not only will you be helping your clients, but you will also be promoting your product/service.
What are some content marketing tips to garner leads for you and your company?
Many are the best practices to garner leads for your business, but we will give you here the ten most important ones:
- Generate interesting and interactive content that educates your target audience about your product or service.
- Make sure that your content is shareable and easy to find by optimizing it for search engines.
- Use social media platforms to amplify your reach and frequency of distribution.
- Partner with other companies or influencers in your industry to co-create or cross-promote content.
- Develop a strong call-to-action (CTA) at the end of each piece of content that encourages your readers to take some desired action, such as subscribing to your email list or following you on social media.
- Gate your best content behind a landing page where you capture leads by requiring visitors to provide their contact information before they can access the content.
- Host webinars, podcasts, or other forms of gated content where you can further engage your audience and collect leads.
- Create testimonials or case studies featuring your satisfied customers to help build trust and credibility with new prospects.
- Develop free tools or resources that your target audience will find valuable, such as an online calculator or e-book, and require visitors to fill out a form to access them.
- Stay consistent with your content marketing efforts by regularly publishing new, high-quality content on a regular basis.
You can see now how important it’s to have content that brings business, not just visitors.
You can also see how to produce and publish good content on your website that leads to more conversions and sales. Now you’re armed with the weapon of modern online business.
Now that you’ve read this article, let me ask you a question: Is SEO in Cyprus different from US SEO or not? The target audience is different, but the method is the same: useful content leads to leads.
Don’t delude yourself just because you’ve read a few articles, because they don’t always match the truth. We know that search engine optimisation performance is sometimes surprising, but if you need help creating content for your website, let’s know your needs.