It’s been a wild ride for the past decade, and we’re just getting started.
In my opinion, optimized content is what will take your website to new heights (or perhaps even make it sink into oblivion).
Optimized blog posts are not difficult to create, but you need guidelines to help you on your way.
As online advertisers experts, we focus on providing our clients with insights to help them maximize their organic search result exposure, and from Phile News we can learn two things:
- Content relevancy
- Straight to the point content.
Content relevancy gives Phile News the trustworthiness search engines are looking for in a website. Especially Google ranking algorithms.
You and I can see that the content on Phile News is relevant and the search engine algorithms. Because of such relevant content, the magazine earns everyday top-ranking positions on search results related to Cyprus.
What makes Phile News content so relevant?
Your website needs the core news strategy like Phile News has. Without it, no website might ever rank in top-ranking positions on search result pages in the online advertising of today.
What makes Phile News content so relevant is that the site is focused more on the news and the social and cultural aspects of the country than on any other aspect simply because they understand the target audience.
Meaning that if you want your content to be considered relevant, you first need to understand what your target audience wants. For Phile News target audience is News related to politics, business, sports, culture, cars, etc.
If you want help finding your target audience’s interest, read Digital Marketing Strategy – Learn to Create Yours.
Content relevancy is tied to target audience interest. Understanding one with help builds the other.
Strategy to help you understand your target audience interest
Like the editorial team on Phile News, you first need to understand your target audience. This is easy to say than done, but this is why most businesses fail to attract people to their online websites; for the lack of a connexion between what your content offers and what that audience wants to find.
Without any delay here you have 6 questions to ask and find your target audience interest.
Finding a target audience interest with 6 questions
The great outcome of following these 6 questions strategies is that having a solid understanding of what your target audience wants, and matching your content or message to what they want to read or find, undoubtedly makes any ads campaign you might be running much more effective.
Plus transforms into an organic keyword ranking machine the performance of your website.
The demographics of people who live in Cyprus and Greece are different from each other. In general, the age distribution is similar, with the exception of Greece, which has a high percentage of children.
If you are running an online business, knowing the demographics of your target audience is a must. The market is constantly changing, so you need to be one of the first to know what trends are emerging and how customers will react, which are the best ways to get your message out. Without customers, your online business would die.
Therefore, knowing the demographics is crucial to getting the most out of your online advertising campaigns. The demographics of your target audience include information such as age, gender, location, education, income, occupation, religion, ethnicity, and even marital status, as well as hobbies or interests.
Two. Where is your audience target located?
The target audience for a website, product or campaign is defined by the demographic of people you are marketing to. For example, if you were trying to market a product for young men in urban areas, you would target people who are 18-35 years old and live in cities.
The location of the target audience can be a physical location or an online/mobile location. To know which strategy works best, you need to consider the location of your target audience and use that data to improve the performance of your marketing campaigns.
Three. What’s the most common gender in your audience?
Regardless of the product you offer, the audience is divided into two categories: Men and Women. At this point, it becomes interesting for you to decide things like what promotional materials to use, when to publish, etc. Gender is important to your business because as long as your products appeal to male consumers, you will have more male customers and vice versa.
⚡ The best takeaway from question three is to understand who is making the best conversions. Regardless of the amount of traffic coming, you need to value that traffic by the conversion ratio rather than traffic volume.
Four. How do you promote to your target audience?
How to promote your website or content in a targeted way? The best and most effective way to do this is through social media. Social media outlets such as Facebook, Twitter and LinkedIn are all great platforms to promote your website or content.
Here we are more into marketing methods and the type of messages considered to bring more business.
A good approach to promoting methods is to pay attention to your audience time used to purchase your product. Unlike businesses like Phile News, you might not be interested in ads advertising. Your business might be to sell physical products or digital products.
The important thing is to decide the right advertising channel and methods. For example, remarketing could work effectively when your audience needs to see other products to decide on making a purchase.
Five. How long is your target audience online?
A target audience is the group of people that you are trying to reach with your content. The length of time they stay online will depend on their needs and what you are trying to communicate.
There are three major categories here that we need to know regarding which social network are they using: a. Facebook groups. b. Instagram pages. Publication types your audience is engaging the most—
Six. What type of content works better for your target audience?
The danger you might encounter here is that we tend to think that regardless of the content type we decide to put out, it will be the best for our audience. And as you already know, there is no point in writing 10k words article post on a website like Phile news, where visitors comes mostly for news and events.
You should probably go to your analytics and check whether your audience responds better to text type of content, images, infographics, videos, and long-form articles via your pages’ dwelling time.
Don’t be afraid to ask your audience what would they like the most, videos, texts, audios. If videos, how long? If articles, what type/format, etc.
Ok, there you have it, 6 important questions to know the interest of your target audience. Let’s do a fast recap:
- Target customer demographics?
- Where is your audience target located?
- What’s the most common gender in your audience?
- How do you promote to your target audience?
- For how long is your target audience online?
- What type of content works better for your target audience?
Phile News is one of the most accurate news channels
Phile news is one of the most accurate and trustworthy sources of information. It’s a site that provides up to date, real-time reports on politics, business, sports and more. The site is known for its accuracy and reliability.
It’s the first choice of many people who want to be informed about what’s happening in other countries, as well as at home.
It also provides the best SEO content for its readers.
News & Events – Phile News
Phile News is an independent online news and events publication that covers a range of topics including business, lifestyle, entertainment and sports. The company provides optimised content for its target audience.
They want to ensure that this information is always available and easy to find, which means that it is accessible in different formats.
Phile News provides content in the form of articles, videos and social media posts, all optimised for search engines so they can be found easily. This is an important part of their business because they want to make sure that people find the information they need when they need it.
This is a very important aspect of Phile News’ business and one that the company takes very seriously. A team of editors takes care of providing useful content for its customers and makes sure that the format is optimised for search engines so that the content can be found easily.
Phile News has been in business for years and in that time has continued to grow its client base. They are proud of the work they have done and all indications are that they will continue to be committed to providing the best possible service in the future.
Following the Phile News example
I hope you take your time and do your research and try hard to do as Phile News content creation strategy is doing; giving their audience what they want.
By giving your audience what they need, the search engines will also reward your efforts with better rankings and more exposure, translating into more business and success.
If you need help on finding out the interest of your target audience, contact us at +357 99762835 or via the contact form below.