Jesus Guzman
Results-driven SEO specialist with over a decade optimizing web architecture, code, and content for peak search engine performance. Delivering measurable growth in traffic, rankings, and conversions across diverse industries.
About Me
With over 10 years dedicated to the art and science of Search Engine Optimization, I bring a strategic, results-oriented approach to elevate online visibility and drive tangible business growth. My passion lies in dissecting website architecture, refining code, and crafting compelling content to achieve maximum search engine performance. I thrive on staying ahead of algorithmic shifts and leveraging data to unlock sustainable success for businesses.
Proven Results
Track record of delivering measurable increases in organic traffic, search rankings, and conversions, including a 77% cost-per-client reduction achieved in 12 months.
Technical Proficiency
Skilled in site audits, crawl analysis, structured data, Core Web Vitals, and resolving complex technical SEO challenges.
Strategic Approach
Developing and executing comprehensive SEO roadmaps aligned with business goals, integrating content, link building, and data analysis.
Areas of Expertise
My skill set encompasses the full spectrum of modern SEO, ensuring a holistic approach to digital growth.
Technical SEO Mastery
Deep understanding of site architecture, crawlability, indexation, structured data, Core Web Vitals, and resolving technical barriers preventing optimal performance.
Content & On-Page Strategy
Crafting compelling, search-optimized title tags, meta descriptions, headers, and high-quality content aligned with user intent to boost relevance and CTR. Collaborating to create content that drives engagement and attracts links.
Link Building Maestro
Developing ethical strategies to acquire high-quality backlinks from authoritative websites through outreach, relationship building, and valuable content promotion.
Local SEO Authority
Specializing in strategies for local visibility, including Google Business Profile optimization, citation building, review management, and geo-targeted content.
Data Analysis & Reporting
Proficient with GA4, GSC, SEMrush, Ahrefs, SimilarWeb to identify trends, measure ROI, report performance clearly, and inform strategic adjustments.
Integrated Digital Marketing
Expertise extends to PPC and ORM, enabling holistic strategies where SEO works synergistically with other marketing channels for maximum impact.
Professional Journey
A timeline highlighting key roles, responsibilities, and achievements throughout my career in digital marketing and leadership.
SEO Content Strategist (Contractor) - Markets.com
Sep 2023 - Present
- Developing and executing targeted content strategies to optimize search engine visibility and rankings.
- Conducting keyword research and implementing on-page and off-page SEO techniques.
- Analyzing performance data continuously to make informed, data-driven content decisions.
Head of SEO - PPC - ORM (Contractor) - FXGlobe.com
Nov 2021 - Dec 2023
- Led and executed comprehensive digital marketing strategies (SEO, PPC, ORM) to enhance brand visibility, generate leads, and drive conversions.
- Oversaw optimization initiatives for online presence and reputation risk mitigation.
- Analyzed data and KPIs to refine tactics, improve ROI, and achieve business objectives.
Head of SEO - CCLoan | EverFX | Axiance (Axios Holding)
Feb 2017 - Oct 2022
- Developed and executed comprehensive SEO strategies across multiple group websites.
- Oversaw SEO teams, ensuring alignment with business goals.
- Established and tracked KPIs including organic traffic, rankings, and CTR.
- Led keyword research and content optimization initiatives.
- Achieved significant results, including a 77% reduction in cost per client for CCloan.es.
- Identified team skill gaps and collaborated with HR for recruitment.
- Monitored competitor activities and adjusted strategies accordingly.
Head of SEO - Xtrade
2015 - 2017
- Developed and executed SEO strategies aligned with business goals.
- Managed SEO department activities, including SEO Managers.
- Set quarterly and yearly performance targets for the team.
- Ensured content campaigns met budget and deadline requirements.
- Guided and improved the skills of subordinate managers.
- Reviewed content regularly for optimization opportunities.
- Stayed updated on SEO trends by attending relevant events.
Marketing Manager - MS Electronic
Mar 2014 - Sep 2014
- Orchestrated targeted marketing campaigns aligned with business objectives.
- Conducted market research to identify trends, customer preferences, and competitive landscapes.
- Created and executed digital campaigns including direct mail, social media, and Google Ads.
- Developed and maintained a consistent brand voice.
- Implemented lead generation programs and produced high-quality content.
- Set and tracked marketing performance indicators.
CEO & Owner - Servicios Tecnicos Electronicos Rhema
2002 - 2013
- Streamlined technical support operations across Latin America.
- Demonstrated proven leadership managing a 100-employee team across five branches.
- Acted as a key liaison between B2B and B2C companies.
- Negotiated favorable supplier contracts, achieving significant cost savings.
- Revamped inventory management, reducing excess stock and storage costs.
- Implemented personalized client follow-up programs.
- Consistently exceeded sales targets by 20% for three consecutive quarters.
- Collaborated with marketing, sales, and product development teams.
- Recognized by senior management for exceptional leadership.
Education - Universidad Central de Venezuela
1994 - 2001
Degree in Electrical and Electronics Engineering.
Let's Achieve Your Digital Marketing Goals
Seeking a challenging opportunity to lead high-impact SEO initiatives? Let's discuss how my strategic approach and proven results can contribute to your organization's sustained growth.
Contact Jesus Guzman