Gone are the days when traditional celebrities ruled supreme; now it’s all about YouTube stars. With millions of subscribers and followers under their belts, these YouTubers command substantial attention and influence across various demographics.
This level of recognition has resulted from successful content which has helped boost both views and earnings via Google search rankings – a powerful combination available only through YouTube.
Many vloggers also use their platform as an opportunity to create sponsored content for various brands or products at no cost or with monetary compensation based on the given brand’s strength. Achieving success in the digital marketplace has become vastly dependent on partnering with YouTube influencers.
They possess tremendous control over consumers’ purchasing decisions, making them an exceptional tool for expanding brand awareness. Nevertheless, it is crucial that your business offers goods and services that appeal to these individuals’ followers. This will enable you to capture their attention effectively and potentially increase conversions.
The Rise of YouTubers
It all began with a simple upload back in April 2005: a video clip showing one man standing harmlessly as elephants wandered by at San Diego Zoo. Co-founder of YouTube Jawed Karim uploaded this mere months after YouTube company launched into existence. That single upload opened a whole new world for those looking to engage with online audiences through video content.
The history and development of YouTubers
YouTube took the internet by storm, growing rapidly within a few years of its launch. To continue incentivizing user-generated content, the company unveiled the Partner Programme in 2007, an initiative under which advertisers would pay for time slots alongside popular videos, and creators could earn a percentage of this revenue based on their view counts.
Explore the backstory of Youtubers.
Upon discovering that videos uploaded to YouTube could net them cash, plenty of aspiring content creators set out to make the biggest bucks possible.
Though becoming an internet celebrity was not on the forefronts of their minds, these YouTubers did in fact trailblaze a grand social experiment which later resulted in several individuals reaching millionaire status.
How Youtubers changed the game of the online marketing industry.
In modern times, success on YouTube is achievable through creativity rather than expensive equipment or professional assistance. As content creators gained popularity, viewership numbers surged into the millions globally.
The unmatched ability to attract views from motivated audiences made YouTubers appealing to companies seeking greater exposure through endorsements via influential social media personalities.
By aligning brands with YouTubers who gain massive followings quickly, advertisers found themselves with more effective means of promotions which led to revolutionary changes in online marketing strategies.
Gone are the days when businesses had limited options to market themselves; today, YouTubers have altered this landscape forever.
Advertising through this medium has yielded better results than expensive conventional media, making it an attractive option for many companies operating on a tight budget.
Moreover, by identifying their preferred demographics meticulously, advertisers could collaborate with specific YouTubers that suitably represent them and cater to their desired audience effectively. Therefore, it’s evident why influencers hold extensive influence over YouTube – they contribute significantly towards transforming what was once an uncharted territory into one of infinite possibilities.
Why Youtubers Are Still Important?
It comes as no surprise that we live in a world ruled by media and advertising. Studies show that people encounter thousands of ads throughout their daily routine; some argue this even reaches up to ten thousand ads per day! Source: Lunio.ai
Considering these numbers, it’s evident just how influential platforms like YouTube can be for business owners and entrepreneurs looking to grow their brands. Not only does every view translate into a customer potentially – but influencers on YouTube also have limitless opportunities for sponsorship deals which bring added value both financially and through increased exposure.
Increased YouTube viewership can be attributed to the recent worldwide shutdown, which required people to either work from their homes or remain indoors. As such, many individuals were primarily connected through their computers and spent most of their days online.
According to businessofapps.com, YouTube generated $19.7 billion in revenue in 2020, up more than 30% from the previous year.
The Future of the Youtubers is here.
Individuals looking to monetize their talents have found success on YouTube as independent creators. To make it big in the platform, individuals must upload high-quality videos consistently that engage their growing subscriber base.
With persistence and hard work, they can develop influence over their followers- which is powerful when negotiating sponsorships or landing media deals.
Why should a company have a YouTube channel?
YouTube for businesses
Many individuals fail to grasp how crucial it is to cultivate a robust digital footprint for one’s enterprise.
They might assume that if their brick-and-mortar establishment is prosperous, investing in advertising on platforms such as YouTube is superfluous. Yet this assumption overlooks the vital fact that an enduringly successful venture necessitates a dynamic virtual presence to lure in variegated target audiences via myriad avenues, thereby securing lasting economic prosperity and expansion potential over time.
Thusly, creating a foothold on YouTube bears enormous benefits for any business.
If you’re running a business today that hasn’t taken advantage of the massive potential audience offered here, then don’t hesitate because now is the perfect time!
Furthermore: Here are ten reasons why every business should have some kind of online presence via this platform…
10 Real Statistics about YouTube that you should know
- YouTube is the second most important website in the world. The first is Google, but both belong to the same holding company. (as an advertising platform)
- YouTube is the second most used search engine in the world. (as a search engine)
- YouTube’s advertising revenue was over $5 billion in Q3 2020.
- More than five hundred hours of data – video, image, and text content – is uploaded to the platform every minute
- There are over two billion monthly active users on YouTube. Cheque out the YouTube Traffic Share chart below:
| Country (Top 5) | Traffic share | Traffic Change | Country Rank | Visit Duration | Pages / View | Bounce Rate |
| United States | 20.89% | -4.14% | #2 | 00:24:19 | 12:35 | 17:50% |
| Russia | 5.47% | + 0.25% | #3 | 00:21:19 | 9:56 | 20:70% |
| Brazil | 4.44% | + 2.64% | #2 | 00:25:46 | 13:17 | 16:33% |
| Japan | 3.83% | + 1.66% | #3 | 00:27:44 | 12:86 | 17:30% |
| United Kingdom | 3.75% | – 2.66% | #2 | 00:25:29 | 13:65 | 13:31% |
- Seventy-one percent of marketers plan to increase their use of YouTube videos. Based on a Social Media Marketing Report, created by Michael Stelzner, the founder of Social Media Examiner.
- 1 billion hours of YouTube video content watched every day
- On average, 50% more views of videos aimed at beginners since 2019 than in 2020. Based on an article by Think with Google titled: “YouTube Trends Report: How Adversity Shapes Culture”.
- As of August 2021, on average 87% of all traffic to YouTube comes from desktop and 13% from mobile. This data comes from the SEMrush tool Traffic Analytic.
- The 15-35 age group in the US uses YouTube. If you want to see a more detailed report, read the article from statista.com: Percentage of U.S. internet users who use YouTube as of 3rd quarter 2020, by age group.
You can download the full report here: Download Full Social Media Marketing Report
When people think about YouTube, they often associate it with silly cat videos and music clips from their favorite artists. However, for those in marketing circles, the video streaming giant represents far more than mere entertainment.
A staggering number of online marketers (71%, to be exact) plan to incorporate more YouTube content into their package strategies going forward – a testament to its usefulness for reaching target audiences on both personal and professional levels. With over two billion active users around the globe (and counting), why look elsewhere when crafting your next big ad push?
Are you hesitant about investing resources into a marketing campaign on YouTube?
Think again – with its presence in over one hundred languages and coveted ranking as second-largest search engine online, it’s clear that millions worldwide are using this dynamic video-sharing tool daily. As an effective marketing strategy on the platform can lead to improved SEO results and increased visibility for brands across industries; don’t miss out!
The Image Below Shows the Top 10 YouTube Business Channels in 2021
Image is taken from statista.com
Here you have a Data Visualisation with the most subscribed YouTube channels from 2005 to 2021.
Thinking of starting your own YouTube channel?
One of the most important things you’ll need is an authentic passion for what you plan to share with the world through your videos.
Without being genuinely excited about your chosen niche topic – whether it’s fashion, gaming, or anything in between – it will be harder to produce content that connects with audiences.
In addition to this passion factor though are some practical considerations too:
- Making sure you follow best practices for formatting your YouTube content such as using eye-catching thumbnails as well as descriptive tags so people can find it easily.
- Then after all that comes patience! Building up an engaged audience from scratch does not happen overnight – keeping at it while putting yourself out there through collaborations etc., however? That’s half the battle won already!
But how about looking at YouTube from a different angle if you want to become a YouTuber instead of knowing which companies are the most successful on YouTube.
Easy guide for creating a YouTube channel for the first time
Wanting to share content with others through video streaming is made easier with creating your original YouTube account, which provides some form of ownership on what you publish online compared to merely being user-generated content uploaded by anonymous individuals.
Here’s how you can Create a personal YouTube channel in four simple steps.
- Sign into YouTube with a Gmail account from your computer or via the mobile website.
- Find your profile picture in the top right corner, click on it and select Create a Channel.
- The next step will guide you to create a channel.
- Cheque the details (with your Google Account name and photo) and confirm to create your channel.
Looking for some engaging content created by locals from Cyprus?
Luckily, we’ve curated the top three YouTube channels created by Cypriot YouTubers who are passionate about what they do.
Whether it’s watching an enthralling travel vlog about exploring distinct parts of Cyprus or learning about traditional food recipes passed down through generations – there’s plenty of variety on display here!
These YouTubers take immense pride in their country and culture which makes their work so enjoyable to watch.
The Top 3 Best Cypriot YouTubers?
1. Cypriot YouTuber 2J with more than 1.2 million subscribers.
This is by far the most successful Cypriot YouTube channel on the island. But the fact that the island has only 900k+ inhabitants let us know that this YouTuber has subscribers not only from Cyprus but also from other countries. Greece is his second most important geography.
2. YouTuber Nicolas Jovani, with more than 154.000 subscribers
A Youtuber who has captured the attention of millions due to his unique creativity and unwavering passion for character development. It is his ardent love for making interesting videos that keeps him ahead of others in the industry.
Your YouTube channel can also succeed if you embrace your passion with full force, regardless of your niche.
3. Malinas, another great Cypriot talented YouTube channel that may inspire you.
This channel consists of a variety of content, and it is not boring, on the contrary, it is an example that creativity has many faces, but patience and dedication make the difference.
Summary: YouTube statistics
When it comes to sharing information and conveying messages quickly and efficiently through multimedia platforms, nothing comes close to beating YouTube in terms of sheer accessibility and resourcefulness.
As millions upon millions flock repeatedly each day towards this popular global video-sharing site, advertisers have taken notice: Incredibly enough advertisers’ preference includes using anything from enticing image-filled ads or thought-provoking videos aimed at capturing niche market niches so much so that YouTube’s total advertising revenue soared above $5 billion USD last year alone.
The US age group ranging from 15-35 is known as “Generations Y & Z,” and according to recent statistics, they’re big fans of YouTube. This comes with good reason since it offers an unrivaled variety of tutorials and creative media that caters specifically towards them!
It seems like every other post on social media links directly back here too!
And considering that desktops account for around 87% traffic while mobile devices make up almost thirteen percent—it only underscores what many already knew: the world trusts this digital behemoth for daily entertainment.
