Master the Language of Digital Marketing: Your Comprehensive A-Z Glossary
Welcome to your definitive resource for navigating the dynamic and ever-evolving world of digital marketing. Whether you’re a seasoned professional, an aspiring marketer, or a curious entrepreneur, our comprehensive A-Z glossary is designed to empower you with a thorough understanding of key terms and concepts.
From ‘Analytics’ to ‘Zero-Sum Game’, each entry is meticulously crafted to provide clear, concise, and insightful explanations. Dive into this treasure trove of knowledge and stay ahead in the fast-paced digital landscape. Embrace the power of informed communication and strategy in the digital realm. Your journey towards mastering the language of digital marketing begins here!
Digital Marketing Terms
Most common and important online marketing terms you should know.
A
A/B Testing
A/B testing is a method of comparing two versions of a website, ad, or other marketing element to see which one performs better. This is done by dividing visitors into two groups and showing them each version of the element. The conversion rate of each group is then compared to see which version is more successful.
Average Order Value (AOV)
Average order value is a metric that measures the average amount of revenue generated per transaction. This metric is important for e-commerce businesses because it helps them track their profitability and identify areas where they can improve their sales.
App Campaign
An app campaign is a type of Google Ads campaign that is designed to drive app installs or engagement with already-installed apps. These campaigns can be targeted to specific users based on their interests, demographics, and other factors.
ARPU (Average Revenue Per User)
ARPU stands for “average revenue per user.” It is a metric that measures the average amount of revenue generated per user over a period of time. This metric is important for subscription-based businesses because it helps them track their revenue growth and identify churn rates.
Audience Segmentation
Audience segmentation is the process of dividing your target audience into smaller groups based on common characteristics. This can be done by using factors such as demographics, interests, and online behavior. By segmenting your audience, you can create more targeted marketing campaigns that are more likely to resonate with your customers.
Automation
Automation is the use of software to automate tasks that would otherwise be done manually. This can save businesses time and money, and it can also help to improve consistency and quality. Automation is increasingly being used in online marketing, with tasks such as email marketing, social media scheduling, and content creation being automated.
Account Based Marketing (ABM)
ABM is a strategic approach to marketing that focuses on building one-to-one relationships with high-value target accounts. This approach involves identifying and understanding the specific needs and challenges of your target accounts, and then developing personalized marketing campaigns that are tailored to their unique requirements.
Ad Network
An ad network is a platform that connects advertisers with publishers who have websites or apps where ads can be displayed. Advertisers can create ad campaigns and target them to specific audiences, and the ad network will place the ads on the appropriate websites or apps.
Analytics Platform
An analytics platform is a software application that collects, stores, and analyzes data about website traffic and user behavior. This data can be used to measure the performance of marketing campaigns and identify areas where improvements can be made. Popular analytics platforms include Google Analytics, Adobe Analytics, and Matomo.
Author Rank
Author Rank is a Google algorithm that measures the authority of individual authors based on their expertise and online presence. This metric is used to rank search results and determine which content appears in the top positions.
Acquisition Cost
The amount of money spent to acquire a new customer. This can be calculated by dividing the total marketing expenses by the number of new customers acquired in a given period of time.
Ad Copy
The text or content of an advertisement. This can include headlines, slogans, body copy, and call-to-actions. Ad copy should be clear, concise, and persuasive to attract and convert the target audience.
Ad Impressions
The number of times an ad is displayed on a website or app. This metric is used to measure the reach and exposure of an ad campaign.
Affiliate Link
A special URL that contains an ID or username of an affiliate. This link is used to track the traffic and sales generated by the affiliate’s referrals.
Algorithm
A set of rules or instructions that a computer program follows to perform a specific task. Algorithms are used by search engines, social media platforms, and other online services to provide relevant and personalized results to users.
Alt Text
A short description of an image that is used by screen readers and search engines to understand what the image is about. Alt text should be informative and descriptive, and include relevant keywords if possible.
Analytics
The process of collecting, analyzing, and interpreting data to measure and improve the performance of a website, app, or marketing campaign. Analytics can help marketers understand user behavior, preferences, and trends, and optimize their strategies accordingly.
Attribution
The process of identifying and assigning credit to the sources or channels that influenced a user’s decision to take a desired action, such as clicking, signing up, or purchasing. Attribution can help marketers evaluate the effectiveness and ROI of their marketing efforts.
Audience Network
A network of websites and apps that partner with an ad network to display ads from its advertisers. Audience network can help advertisers expand their reach and target their ads to relevant and engaged users.
Ad Rank
A metric that determines the position of an ad on a search engine results page. Ad rank is based on the bid amount, the quality score, and the expected impact of ad extensions and other factors.
AdWords
Google’s online advertising platform that allows advertisers to create and run ads on Google’s search engine and other websites in its network.
Agile Marketing
A marketing approach that adapts to changing customer needs and preferences by using data and feedback to iterate and improve marketing campaigns quickly and efficiently.
Analytics Dashboard
A visual display of key metrics and data that helps marketers monitor and measure the performance of their marketing efforts. Analytics dashboards can be customized to show different types of data, such as website traffic, conversions, social media engagement, and more.
Attribution Model
A set of rules that determines how credit is assigned to different marketing channels or touchpoints that influenced a customer’s conversion. Attribution models can be single-source, such as first-click or last-click, or multi-source, such as linear or time-decay.
B
Backlink
A link from another website that points to your website. Backlinks can help improve your website’s authority and ranking in search engines1.
Banner ad
A rectangular graphic advertisement that appears on a website or app. Banner ads can be static or animated, and they usually link to the advertiser’s website2.
Bounce rate
The percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your website is not engaging or relevant to your visitors.
Brand awareness
The extent to which your target audience recognizes and remembers your brand name, logo, slogan, or other distinctive features. Brand awareness can help increase your brand equity and loyalty.
Brand voice
The tone and style of your brand’s communication across different channels and platforms. Your brand voice should reflect your brand personality and values, and be consistent and recognizable.
Branding
The process of creating a unique identity and image for your brand in the minds of your customers. Branding involves choosing a name, logo, color scheme, slogan, and other elements that represent your brand.
Buyer journey
The process that a potential customer goes through from becoming aware of their problem or need, to researching and evaluating different solutions, to making a purchase decision and becoming a loyal customer. Understanding your buyer journey can help you create effective marketing strategies and content for each stage.
Buzz marketing
A type of word-of-mouth marketing that involves creating a buzz or hype around your brand, product, or service. Buzz marketing can be done by using influencers, viral campaigns, events, or other tactics that generate excitement and curiosity.
Blog
A website or web page that features regularly updated content, usually written by an individual or a small group. Blogs can be used for personal or professional purposes, and they can cover a variety of topics and niches. Blogs can help increase your website traffic, SEO, and authority.
Behavioral targeting
A method of online advertising that uses data about a user’s online behavior, such as browsing history, search queries, or social media activity, to deliver relevant and personalized ads. Behavioral targeting can help increase your ad performance and conversion rate.
Bid
The amount of money that an advertiser is willing to pay for each click or impression of their ad. Bids can be set manually or automatically, and they can vary depending on the keywords, ad groups, or campaigns that the advertiser is using.
Blogging
The act of writing, publishing, and maintaining a blog. Blogging can be done for personal or professional reasons, and it can help you share your knowledge, opinions, or experiences with your audience. Blogging can also help you build your online presence, reputation, and network.
Blogger
A person who writes, publishes, and maintains a blog. Bloggers can be hobbyists or professionals, and they can blog about any topic or niche that they are passionate or knowledgeable about. Bloggers can also monetize their blogs by using ads, sponsored posts, affiliate links, or other methods.
Blog post
A piece of content that is published on a blog. Blog posts can be written in different formats, such as articles, lists, guides, reviews, interviews, or stories. Blog posts can also include images, videos, audio, or other media to enhance the content.
Blogroll
A list of links to other blogs or websites that a blogger recommends or follows. A blogroll can be displayed on the sidebar, footer, or a separate page of a blog. A blogroll can help you show your appreciation and support to other bloggers, and also provide your readers with more resources and information.
Bottom of the funnel (BOFU)
The final stage of the buyer journey, where the potential customer is ready to make a purchase decision and take action. At this stage, the marketer’s goal is to persuade the customer to choose their solution and complete the transaction.
Brand ambassador
A person who represents and promotes a brand to their audience, usually on social media or other online platforms. Brand ambassadors can be paid or unpaid, and they can be celebrities, influencers, or loyal customers. Brand ambassadors can help increase your brand awareness, credibility, and sales.
Brand identity
The visual and verbal elements that make up your brand, such as your name, logo, color scheme, slogan, tone of voice, and personality. Your brand identity should be consistent and coherent across all your marketing channels and platforms, and it should communicate your brand’s values and mission.
Brand positioning
The way you want your target audience to perceive your brand in relation to your competitors. Brand positioning involves creating a unique value proposition and a distinctive image for your brand that sets it apart from others in the market.
Brand strategy
The long-term plan for developing and managing your brand identity, positioning, and voice. Your brand strategy should align with your business goals and objectives, and it should guide your marketing decisions and actions.
Blogging platform
A software or service that allows you to create, publish, and manage a blog. Some popular blogging platforms include WordPress, Blogger, Medium, and Tumblr.
Branded content
Content that is created by or for a brand to promote its products, services, or values. Branded content can take various forms, such as articles, videos, podcasts, infographics, or games.
Business intelligence
The process of collecting, analyzing, and transforming data into insights that can help businesses make better decisions and improve their performance. Business intelligence can involve tools such as dashboards, reports, charts, and graphs.
Buyer persona
A fictional representation of your ideal customer based on research and data. A buyer persona can help you understand your customer’s needs, goals, challenges, and behavior, and tailor your marketing strategy accordingly.
Buzzword
A trendy or fashionable word or phrase that is often used to impress or attract attention. Buzzwords can be related to a specific industry, topic, or issue, and they can change over time. Some examples of buzzwords in online marketing are “growth hacking”, “influencer marketing”, and “content marketing”.
C
Call to Action (CTA)
A call to action is a phrase or button that tells the user what action to take next, such as “Buy Now”, “Sign Up”, or “Download”. A call to action is usually designed to motivate the user to take a desired action, such as making a purchase, subscribing to a newsletter, or downloading a free resource.
Content Marketing
Content marketing is a strategy of creating and distributing valuable, relevant, and engaging content to attract and retain a target audience. Content marketing can include blogs, videos, podcasts, infographics, ebooks, and more. The goal of content marketing is to educate, entertain, or inspire the audience, and ultimately drive them to take a profitable action.
Conversion Rate
Conversion rate is a metric that measures the percentage of users who complete a desired action, such as making a purchase, filling out a form, or signing up for a service. Conversion rate is calculated by dividing the number of conversions by the number of visitors. Conversion rate is an important indicator of the effectiveness and performance of a website, landing page, or marketing campaign.
Customer Relationship Management (CRM)
Customer relationship management is a system or software that helps businesses manage their interactions with current and potential customers. CRM can help businesses store and organize customer data, track customer behavior, segment customers, communicate with customers, and improve customer satisfaction and loyalty.
Click-Through Rate (CTR)
Click-through rate is a metric that measures the percentage of users who click on a link, ad, or email. Click-through rate is calculated by dividing the number of clicks by the number of impressions or views. Click-through rate is an important indicator of the relevance and appeal of a link, ad, or email.
Content Management System (CMS)
A content management system is a software or platform that allows users to create, edit, and manage digital content, such as websites, blogs, or online stores. Some popular CMS platforms include WordPress, Shopify, and Drupal.
Conversion Funnel
A conversion funnel is a model that describes the stages that a user goes through from becoming aware of a product or service to making a purchase or taking another desired action. A conversion funnel can help marketers identify and optimize the key touchpoints and factors that influence the user’s decision.
Conversion Optimization (or Conversion Rate Optimization)
Conversion optimization is the process of testing and improving different elements of a website, landing page, or marketing campaign to increase the percentage of users who take a desired action, such as making a purchase, filling out a form, or signing up for a service.
Cost Per Acquisition (CPA)
Cost per acquisition is a metric that measures the amount of money spent to acquire a new customer. This metric is calculated by dividing the total marketing costs by the number of new customers acquired in a given period of time.
Cost Per Click (CPC)
Cost per click is a metric that measures the amount of money paid for each click on an online advertisement. This metric is calculated by dividing the total cost of the ad campaign by the number of clicks generated.
Cost Per Impression (CPI) or Cost Per Mille (CPM)
Cost per impression or cost per mille is a metric that measures the amount of money paid for every 1,000 impressions or views of an online advertisement. This metric is calculated by multiplying the cost per 1,000 impressions by the number of impressions in thousands.
Customer Acquisition Cost (CAC)
Customer acquisition cost is a metric that measures the amount of money spent to acquire a new customer. This metric is calculated by dividing the total marketing and sales costs by the number of new customers acquired in a given period of time.
Customer Lifetime Value (CLV)
Customer lifetime value is a metric that estimates the total amount of revenue that a customer will generate for a business over the course of their relationship. This metric is calculated by multiplying the average revenue per customer by the average retention rate and subtracting the average customer acquisition cost.
Customer Retention Rate (CRR)
Customer retention rate is a metric that measures the percentage of customers who remain loyal to a business over a specific period of time. This metric is calculated by dividing the number of customers at the end of the period by the number of customers at the beginning of the period and multiplying by 100.
Customer Satisfaction (CSAT)
Customer satisfaction is a metric that measures how happy and satisfied customers are with a product, service, or experience. This metric is usually calculated by asking customers to rate their satisfaction on a scale of 1 to 5 or 1 to 10.
Content Strategy
Content strategy is the planning, creation, and management of digital content that supports a business’s goals and objectives. Content strategy involves defining the target audience, the content topics, the content formats, the content channels, and the content metrics.
Content Curation
Content curation is the process of finding, selecting, and sharing relevant and valuable content from other sources with your own audience. Content curation can help you provide your audience with more information and insights, as well as build your credibility and authority.
Content Distribution
Content distribution is the process of promoting and delivering your own content to your target audience through different channels and platforms. Content distribution can include organic methods, such as social media, email, or SEO, or paid methods, such as advertising or influencer marketing.
Content Marketing Institute (CMI)
Content Marketing Institute is an online resource that provides education, research, and insights on content marketing. CMI offers online courses, webinars, podcasts, blogs, events, and awards for content marketers.
Content Marketing World (CMW)
Content Marketing World is an annual event organized by Content Marketing Institute that brings together content marketing experts, practitioners, and enthusiasts from around the world. CMW features keynote speakers, workshops, sessions, networking opportunities, and awards for content marketing excellence.
D
Data-Driven Marketing
Data-driven marketing is a marketing approach that uses data to inform and optimize marketing decisions and strategies. Data-driven marketing involves collecting, analyzing, and applying data from various sources, such as customer behavior, preferences, feedback, and interactions. Data-driven marketing can help marketers deliver personalized, relevant, and effective marketing campaigns and improve marketing performance and ROI.
Display Advertising
Display advertising is a type of online advertising that uses visual elements, such as images, videos, or animations, to convey a message or promote a product or service. Display ads can appear on websites, apps, or social media platforms, and they can be targeted to specific audiences based on various criteria, such as demographics, interests, or online behavior. Display advertising can help marketers increase brand awareness, reach, and engagement.
Domain Authority (DA)
Domain authority is a metric that measures the authority and credibility of a website on a scale of 1 to 100. It is calculated by Moz, a leading SEO tool provider, based on various factors, such as the number and quality of backlinks, the age and popularity of the domain, and the content and structure of the website. Domain authority is an important factor in determining the ranking and visibility of a website in search engines.
Dynamic Content
Dynamic content is a type of content that changes or adapts based on the user’s behavior, preferences, or context. Dynamic content can be used to create personalized and relevant experiences for users, such as showing different content based on the user’s location, device, time, or previous actions. Dynamic content can help marketers increase user engagement, conversion, and retention.
Digital Marketing Strategy
Digital marketing strategy is a plan that outlines the goals, objectives, and tactics of a digital marketing campaign. A digital marketing strategy defines the target audience, the value proposition, the marketing channels, the budget, the timeline, and the key performance indicators of a digital marketing campaign. A digital marketing strategy helps marketers align their marketing efforts with their business goals and achieve desired outcomes.
Digital Marketing Agency
A digital marketing agency is a company that provides digital marketing services to clients, such as web design, SEO, social media marketing, content marketing, email marketing, online advertising, and analytics. A digital marketing agency can help clients create and execute effective digital marketing campaigns, increase their online presence and visibility, and grow their business.
Digital Marketing Audit
A digital marketing audit is a comprehensive and systematic analysis of the current state and performance of a digital marketing campaign. A digital marketing audit evaluates the strengths, weaknesses, opportunities, and threats of a digital marketing campaign, and provides recommendations and action plans for improvement. A digital marketing audit can help marketers identify and resolve issues, optimize marketing efforts, and achieve better results.
Digital Marketing Funnel
A digital marketing funnel is a model that describes the stages that a user goes through from becoming aware of a product or service to becoming a loyal customer. A digital marketing funnel can help marketers understand the user journey, the user needs and pain points, and the marketing tactics and content that are most effective at each stage. A digital marketing funnel can also help marketers measure and optimize the conversion rate and customer retention rate.
Digital Marketing Metrics
Digital marketing metrics are quantitative measures that help marketers evaluate and improve the performance and effectiveness of their digital marketing campaigns. Digital marketing metrics can include metrics such as website traffic, bounce rate, conversion rate, click-through rate, cost per click, cost per acquisition, return on ad spend, customer lifetime value, and customer satisfaction. Digital marketing metrics can help marketers track and analyze their marketing ROI, identify and resolve issues, and optimize their marketing strategies.
Digital Marketing Plan
A digital marketing plan is a document that outlines the details and execution of a digital marketing strategy. A digital marketing plan specifies the goals, objectives, target audience, value proposition, marketing channels, budget, timeline, key performance indicators, and action steps of a digital marketing campaign. A digital marketing plan helps marketers organize and implement their marketing activities and achieve their desired outcomes.
Digital Marketing Platform
A digital marketing platform is a software or service that enables marketers to create, manage, and optimize their digital marketing campaigns. A digital marketing platform can provide various features and functionalities, such as web design, SEO, social media marketing, content marketing, email marketing, online advertising, and analytics. A digital marketing platform can help marketers streamline and automate their marketing processes, increase their efficiency and productivity, and improve their marketing performance and ROI.
Digital Marketing Report
A digital marketing report is a document that summarizes and presents the results and outcomes of a digital marketing campaign. A digital marketing report can include data and insights on various aspects of a digital marketing campaign, such as the goals, objectives, key performance indicators, marketing channels, tactics, and content. A digital marketing report can help marketers communicate and demonstrate their marketing achievements, evaluate and measure their marketing success, and identify and address areas for improvement.
Digital Marketing Skills
Digital marketing skills are the abilities and competencies that are required or desired for a digital marketing professional. Digital marketing skills can include technical skills, such as web design, SEO, social media marketing, content marketing, email marketing, online advertising, and analytics, as well as soft skills, such as communication, creativity, problem-solving, teamwork, and time management. Digital marketing skills can help marketers perform their tasks effectively, deliver high-quality results, and advance their career.
Digital Marketing Strategy
A digital marketing strategy is a plan that outlines the goals, objectives, and tactics of a digital marketing campaign. A digital marketing strategy defines the target audience, the value proposition, the marketing channels, the budget, the timeline, and the key performance indicators of a digital marketing campaign. A digital marketing strategy helps marketers align their marketing efforts with their business goals and achieve desired outcomes.
Digital Marketing Tools
Digital marketing tools are software or applications that help marketers create, manage, and optimize their digital marketing campaigns. Digital marketing tools can provide various features and functionalities, such as web design, SEO, social media marketing, content marketing, email marketing, online advertising, and analytics. Digital marketing tools can help marketers streamline and automate their marketing processes, increase their efficiency and productivity, and improve their marketing performance and ROI.
Digital Marketing Trends
Digital marketing trends are the emerging and evolving patterns, practices, and innovations that influence and shape the digital marketing industry. Digital marketing trends can be driven by various factors, such as technology, consumer behavior, market demand, and competition. Digital marketing trends can help marketers stay updated and relevant, adapt and innovate, and gain a competitive edge.
Digital Marketing Channels
Digital marketing channels are the online platforms and mediums that marketers use to reach and communicate with their target audience. Digital marketing channels can include websites, blogs, social media, email, online advertising, video, podcasts, webinars, and more. Digital marketing channels can help marketers increase their online presence and visibility, attract and engage their audience, and drive traffic and conversions.
Digital Marketing Campaign
A digital marketing campaign is a coordinated and integrated set of marketing activities that aim to achieve a specific goal or objective. A digital marketing campaign can involve one or more digital marketing channels, such as websites, blogs, social media, email, online advertising, video, podcasts, webinars, and more. A digital marketing campaign can help marketers promote their products, services, or brands, generate leads, increase sales, and build customer loyalty.
Digital Marketing Consultant
A digital marketing consultant is a professional who provides expert advice and guidance on digital marketing strategies and solutions. A digital marketing consultant can help clients create and execute effective digital marketing campaigns, increase their online presence and visibility, and grow their business.
Digital Marketing Course
A digital marketing course is a program that teaches the principles, concepts, and skills of digital marketing. A digital marketing course can cover various topics and aspects of digital marketing, such as web design, SEO, social media marketing, content marketing, email marketing, online advertising, and analytics. A digital marketing course can help learners acquire and enhance their digital marketing knowledge and competencies, and prepare them for a career in digital marketing.
E
E-commerce
E-commerce is the buying and selling of goods and services online. E-commerce can include various types of transactions, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), or consumer-to-business (C2B). E-commerce can involve different platforms, such as websites, apps, or marketplaces.
Email Marketing
Email marketing is a digital marketing strategy that involves sending targeted emails to a group of individuals to promote products and services or engage with customers. Email marketing can help marketers build relationships with their audience, increase brand awareness, generate leads, and boost sales.
Engagement
Engagement is a metric that measures the level of interaction and involvement that a user has with a website, app, social media platform, or other digital channel. Engagement can be measured by various indicators, such as likes, comments, shares, views, clicks, time spent, or bounce rate. Engagement can help marketers assess the quality and relevance of their content and marketing efforts.
Evergreen Content
Evergreen content is content that remains relevant and useful for a long period of time, regardless of seasonal or temporal changes. Evergreen content can help marketers attract and retain organic traffic, improve SEO ranking, and establish authority and credibility.
Exit Rate
Exit rate is a metric that measures the percentage of visitors who leave a website from a specific page. Exit rate is calculated by dividing the number of exits from a page by the number of views of that page. Exit rate can help marketers identify and optimize the pages that have a high drop-off rate.
Experiment
Experiment is a method of testing and comparing different versions of a website, app, email, or other digital element to determine which one performs better. Experiment can involve techniques such as A/B testing, multivariate testing, or split testing. Experiment can help marketers optimize their marketing efforts by identifying the most effective version.
Eye Tracking
Eye tracking is a technique that measures and analyzes the eye movements and gaze patterns of users when they view a website, app, or other digital element. Eye tracking can help marketers understand how users perceive and process visual information, and how they respond to different design elements, such as layout, color, font, or images.
Engagement Rate
Engagement rate is a metric that measures the percentage of users who interact with a website, app, social media platform, or other digital channel. Engagement rate is calculated by dividing the number of interactions by the number of impressions or views. Engagement rate can help marketers evaluate the effectiveness and appeal of their content and marketing efforts.
Email List
Email list is a collection of email addresses that belong to individuals who have subscribed to receive emails from a marketer or a business. Email list can help marketers communicate and nurture their audience, deliver valuable and relevant content, and drive conversions and sales.
Email Marketing Software
Email marketing software is a tool or service that enables marketers to create, send, and manage email marketing campaigns. Email marketing software can provide various features and functionalities, such as email templates, email personalization, email segmentation, email automation, email analytics, and email deliverability.
Email Newsletter
Email newsletter is a type of email that provides regular updates and information to subscribers on a specific topic or niche. Email newsletter can help marketers educate, entertain, or inspire their audience, increase brand awareness and loyalty, and drive traffic and conversions.
Email Open Rate
Email open rate is a metric that measures the percentage of users who open an email out of the total number of users who receive it. Email open rate is calculated by dividing the number of opens by the number of deliveries. Email open rate can help marketers assess the effectiveness and attractiveness of their email subject lines and sender names.
Email Subject Line
Email subject line is the text that appears in the inbox of the recipient and summarizes the main message or purpose of the email. Email subject line is an important factor in influencing the user’s decision to open or ignore an email. Email subject line should be clear, concise, and compelling to attract and persuade the user.
Email Marketing Campaign
Email marketing campaign is a coordinated and integrated set of email marketing activities that aim to achieve a specific goal or objective. An email marketing campaign can involve one or more emails, such as welcome emails, promotional emails, transactional emails, or newsletters. An email marketing campaign can help marketers promote their products, services, or brands, generate leads, increase sales, and build customer loyalty.
Email Signature
Email signature is the text or image that appears at the end of an email and provides information about the sender, such as their name, title, company, contact details, or social media links. Email signature can help marketers create a professional and consistent impression, increase brand recognition, and drive traffic and conversions.
E-book
E-book is a type of digital content that provides in-depth information or guidance on a specific topic or niche. E-book can be downloaded or accessed online, and it can be read on various devices, such as computers, tablets, or smartphones. E-book can help marketers showcase their expertise and authority, attract and educate their audience, and generate leads and sales.
Earned Media
Earned media is the exposure and publicity that a business or a brand receives from third-party sources, such as customers, influencers, media outlets, or online platforms. Earned media can include word-of-mouth, reviews, ratings, testimonials, mentions, shares, or reposts. Earned media can help marketers increase their brand awareness, credibility, and reputation.
E-learning
E-learning is the delivery and consumption of educational content through digital channels and platforms, such as websites, apps, or online courses. E-learning can provide various benefits, such as flexibility, convenience, accessibility, and interactivity. E-learning can help marketers share their knowledge and skills, engage and empower their audience, and monetize their content.
Emoji
Emoji is a small icon or symbol that represents an emotion, object, or idea. Emoji can be used in various digital channels and platforms, such as websites, apps, social media, or emails. Emoji can help marketers add personality and emotion to their content and communication, and increase user engagement and response.
Engagement Marketing
Engagement marketing is a marketing approach that focuses on creating meaningful and lasting relationships with customers by providing them with valuable and relevant experiences. Engagement marketing can involve various tactics, such as content marketing, social media marketing, email marketing, or gamification. Engagement marketing can help marketers increase customer satisfaction, loyalty, and advocacy.
F
Facebook is a social networking site that allows users to create profiles, share posts, photos, videos, and messages, join groups, follow pages, and interact with other users. Facebook is also a popular platform for digital marketing, as it offers various features and tools for businesses and marketers, such as Facebook Ads, Facebook Pages, Facebook Groups, Facebook Messenger, Facebook Live, and Facebook Analytics.
Facebook Ads
Facebook Ads is an online advertising platform that allows advertisers to create and run ads on Facebook and its related properties, such as Instagram, Messenger, Audience Network, and WhatsApp. Facebook Ads can help advertisers reach and target their audience based on various criteria, such as demographics, interests, behavior, and location. Facebook Ads can also help advertisers achieve various marketing objectives, such as brand awareness, reach, traffic, engagement, app installs, conversions, and sales.
Favicon
Favicon is a small icon that appears next to the website name or URL in the browser tab, bookmark list, or search results. Favicon helps users identify and recognize a website, and it can also enhance the website’s branding and credibility.
Featured Snippet
Featured snippet is a special type of search result that appears at the top of the Google search results page, and provides a direct answer or summary to the user’s query. Featured snippet can include text, images, videos, tables, or lists, and it can also provide a link to the source website. Featured snippet can help websites increase their visibility, traffic, and authority.
Feed
Feed is a stream of content that is updated and displayed on a website, app, or social media platform. Feed can include various types of content, such as posts, photos, videos, articles, or podcasts. Feed can help users discover and consume relevant and engaging content, and it can also help marketers distribute and promote their content.
Feedback
Feedback is the information or response that a user provides to a website, app, or business, based on their experience or satisfaction. Feedback can be positive or negative, and it can be expressed in various ways, such as ratings, reviews, comments, surveys, or testimonials. Feedback can help marketers understand and improve their products, services, or customer service.
Filter
Filter is a feature or tool that allows users to refine or modify their search results, content, or images, based on certain criteria or preferences. Filter can help users find what they are looking for more easily and quickly, and it can also help marketers segment and target their audience more effectively.
Flash
Flash is a software or technology that enables the creation and display of interactive and animated content, such as games, videos, or banners, on websites or apps. Flash can help marketers create engaging and attractive content, but it can also have some drawbacks, such as slow loading, security issues, or incompatibility with some devices or browsers.
Flywheel
Flywheel is a marketing model that replaces the traditional funnel model, and focuses on creating and maintaining loyal and satisfied customers, who in turn attract and refer more customers. Flywheel consists of three stages: attract, engage, and delight. Flywheel can help marketers optimize their marketing efforts, reduce customer churn, and increase customer retention and advocacy.
Forum
Forum is an online platform or community where users can post questions, answers, opinions, or discussions on various topics or niches. Forum can help users exchange information and insights, and it can also help marketers build relationships with their audience, increase their brand awareness and authority, and generate leads and sales.
Friction
Friction is anything that prevents or discourages a user from taking a desired action, such as making a purchase, filling out a form, or signing up for a service. Friction can be caused by various factors, such as poor design, confusing navigation, slow loading, lack of trust, or too many steps. Friction can negatively affect the user experience, conversion rate, and customer satisfaction.
Funnel
Funnel is a marketing model that describes the stages that a user goes through from becoming aware of a product or service to becoming a loyal customer. Funnel consists of four stages: awareness, interest, decision, and action. Funnel can help marketers understand the user journey, the user needs and pain points, and the marketing tactics and content that are most effective at each stage. Funnel can also help marketers measure and optimize the conversion rate and customer retention rate.
Frequency
Frequency is a metric that measures how often a user sees or interacts with a website, app, or advertisement. Frequency can help marketers determine the optimal number of exposures or impressions that are needed to achieve a marketing objective, such as brand awareness, recall, or conversion. Frequency can also help marketers avoid overexposure or underexposure of their ads, which can affect the user response and perception.
Frequency Capping
Frequency capping is a feature or tool that allows advertisers to limit the number of times a user sees or interacts with their ads within a specific period of time. Frequency capping can help advertisers control their ad budget, avoid ad fatigue, and improve ad performance and user experience.
Freemium
Freemium is a business model that offers a product or service for free, but charges for additional features or functionalities. Freemium can help businesses attract and retain users, generate revenue, and increase customer loyalty. Freemium is commonly used by software, app, or game developers.
Follower
Follower is a user who subscribes to or follows another user, page, or account on a social media platform, such as Facebook, Twitter, Instagram, or LinkedIn. Follower can help users stay updated and connected with the content and activities of the user, page, or account they follow, and it can also help marketers increase their brand awareness, reach, and engagement.
Follow-Up
Follow-up is the action or process of contacting or communicating with a user or customer after an initial interaction, such as a visit, a purchase, or a feedback. Follow-up can help marketers build relationships with their audience, increase customer satisfaction and loyalty, and encourage repeat purchases or referrals.
Footer
Footer is the section or area that appears at the bottom of a website, app, or email, and provides information or links to other pages or resources. Footer can include elements such as logo, contact details, social media icons, navigation menu, privacy policy, terms and conditions, or unsubscribe option. Footer can help users find what they are looking for, and it can also help marketers increase their credibility and trustworthiness.
Form
Form is a web page or element that allows users to enter or submit information, such as name, email, phone number, or feedback. Form can help marketers collect user data, generate leads, and communicate with users.
FAQ
FAQ stands for Frequently Asked Questions, and it is a web page or section that provides answers to common or anticipated questions that users or customers may have about a product, service, or website. FAQ can help users find the information they need, and it can also help marketers reduce customer service inquiries, increase customer satisfaction, and improve SEO ranking.
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Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic.
Geotargeting
Geotargeting is the practice of delivering content to a user based on their geographic location.
Growth Hacking
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.
Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
Gamification
Gamification is the application of game-design elements and game principles in non-game contexts, such as marketing.
Geo-Fencing
Geo-fencing is a location-based service in which an app or other software uses GPS, RFID, Wi-Fi or cellular data to trigger a pre-programmed action when a mobile device or RFID tag enters or exits a virtual boundary set up around a geographical location.
Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps.
GIF Marketing
GIF marketing involves using GIFs (short, looping video animations) in marketing communications to engage audiences.
Guest Blogging
Guest blogging is the act of writing content for another company’s website, typically to attract traffic back to their own website and increase their brand credibility and authority.
Google Search Console
Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites.
Generation Z Marketing
Generation Z marketing focuses on strategies and content tailored to the interests, habits, and preferences of individuals born from the mid-1990s to early 2000s.
Guerrilla Marketing
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
Google Tag Manager
Google Tag Manager is a tag management system that allows you to quickly and easily update tracking codes and related code fragments collectively known as tags on your website or mobile app.
GDPR Compliance
GDPR compliance refers to the General Data Protection Regulation, a regulation in EU law on data protection and privacy in the European Union and the European Economic Area.
Gated Content
Gated content is online materials, such as white papers, articles, and videos, that require that a user fill out a form before they can access them.
Google Algorithm Updates
Google algorithm updates are changes made to Google’s search algorithms, which can significantly impact the rankings of websites on the search engine results page.
Google+ (Historical Reference)
Google+ was an Internet-based social network owned and operated by Google. It is now defunct but was once a part of digital marketing strategies.
Graphic Design in Marketing
Graphic design in marketing involves creating visual content to communicate messages through typography, imagery, color, and form.
Green Marketing
Green marketing refers to the practice of developing and advertising products based on their real or perceived environmental sustainability.
Group Buying
Group buying refers to a type of service where products or services are offered at significantly reduced prices on the condition that a minimum number of buyers would make the purchase.
Geographical Segmentation
Geographical segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and priorities based on their geographical location.
Gmail Ads
Gmail ads are interactive ads that appear at the top of people’s inboxes in Gmail. They can expand to show videos, images, or forms.
Google Display Network
The Google Display Network is a group of more than 2 million websites, videos, and apps where your ads can appear.
Geomarketing
Geomarketing is the integration of geographical intelligence into various aspects of marketing, including sales and distribution.
Giveaway
A giveaway is a promotional tactic where goods or services are given away for free as a part of marketing campaigns, often to enhance brand exposure or generate leads.
Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
Google Algorithm
The Google Algorithm is a complex system used to retrieve data from its search index and deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs).
Google Bombing
Google Bombing is the practice of manipulating the ranking of a webpage in the results returned by the Google search engine, typically for humorous or political purposes.
Googlebot
Googlebot is the web crawling bot (sometimes also called a “spider”) used by Google, which gathers documents from the web to build a searchable index for the Google Search engine.
Graphical User Interface (GUI) in Marketing
In digital marketing, a Graphical User Interface (GUI) is important for website and app design, ensuring that the user interface is attractive, intuitive, and aligned with the brand’s image.
Grey Hat SEO
Grey Hat SEO is a practice in search engine optimization (SEO) that uses techniques that fall into a gray area between ethical (White Hat) and unethical (Black Hat) SEO practices. It’s less risky than Black Hat SEO but can still lead to penalization from search engines.
Grid Layout in Web Design
A grid layout in web design is a way of organizing content on a webpage through a structured grid-based framework, offering a clean, aligned, and easy-to-navigate interface.
H
I
Impression
An impression is a measure of the number of times an ad is displayed, whether clicked or not.
Influencer Marketing
Influencer marketing involves brands partnering with individuals who have a significant online presence to promote their products or services.
Inbound Marketing
Inbound marketing focuses on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.
Instagram Marketing
Instagram marketing is the practice of promoting a brand, product, or service through the Instagram platform.
Interactive Content
Interactive content is a type of content that requires the participants’ active engagement, more than simply reading or watching.
Indexing
Indexing in digital marketing refers to the process of adding web pages into Google search.
Infographic
An infographic is a collection of imagery, charts, and minimal text that gives an easy-to-understand overview of a topic.
Integrated Marketing
Integrated marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand.
Instagram Ads
Instagram Ads are posts or Stories that a business pays to promote to users’ Instagram feeds.
In-App Advertising
In-app advertising refers to ads that are integrated into mobile applications.
Influencer Outreach
Influencer outreach is the process of reaching out to influencers for the purpose of promoting a product, service, or brand.
Interactive Advertising
Interactive advertising uses interactive media to communicate with consumers, often involving some form of engagement or response.
In-Game Advertising
In-game advertising involves integrating ads within digital games, including console, mobile, and online games.
Instant Messaging Marketing
Instant messaging marketing uses messaging apps to send promotional content directly to users.
Inbound Links
Inbound links, also known as backlinks, are links that direct users from other websites to your own site.
Impressions Share
Impression share is a metric used in online advertising to represent the percentage of times your ads were shown out of the total available impressions in the market you were targeting.
Interactive Voice Response (IVR) Advertising
IVR advertising is a technology that allows a computer to interact with humans through the use of voice and DTMF tones input via a keypad.
Image Recognition Technology in Marketing
Image recognition technology in marketing is used to identify specific logos, products, or places in images.
Influencer Analytics
Influencer analytics involves the measurement and analysis of data related to influencers and their marketing potential.
Inbound Marketing Automation
Inbound marketing automation refers to software platforms and technologies designed to help companies attract visitors, convert leads, and close sales.
Instagram Stories
Instagram Stories is a feature on the Instagram app where users can post photos and videos that vanish after 24 hours.
Interactive Email
Interactive email involves the use of interactive elements like clickable buttons, animations, or other functionalities directly within an email.
In-Stream Video Ads
In-stream video ads are advertisements that appear before, during, or after streaming video content.
Intent-Based Marketing
Intent-based marketing focuses on marketing strategies that align with the intent behind people’s search queries or online behaviour.
In-Depth Articles
In-depth articles are long-form pieces of content that provide a comprehensive view on a specific topic.
Internet of Things (IoT) in Marketing
The Internet of Things in marketing refers to the application of IoT technology, like smart devices, to enhance marketing efforts.
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JavaScript
JavaScript is a programming language used to create dynamic content on websites, such as animated graphics, interactive forms, and photo slideshows.
JPEG (Joint Photographic Experts Group)
JPEG is a commonly used method of lossy compression for digital images, particularly for those images produced by digital photography.
JSON (JavaScript Object Notation)
JSON is a lightweight data-interchange format that is easy for humans to read and write and easy for machines to parse and generate.
Joint Venture
In digital marketing, a joint venture is a strategic partnership where two or more parties collaborate for a specific online business project or marketing effort.
Joomla
Joomla is a free and open-source content management system (CMS) for publishing web content on websites.
Jump Page
A jump page is a web page that acts as a gateway to other content or websites, often used in advertising campaigns.
Java
Java is a high-level, class-based, object-oriented programming language that is widely used in web development.
JIT (Just In Time) Marketing
JIT marketing is a strategy that focuses on creating marketing materials and campaigns that are released just in time for maximum relevance and impact.
Journey Mapping
Journey mapping is the process of creating a visual representation of the journey that a customer takes in interacting with a company.
Jingle
In advertising, a jingle is a short song or tune used in commercials and for other commercial uses.
Jpegging
In digital marketing, jpegging refers to the use of JPEG images, often for website design, email campaigns, and online ads.
Java Applet
A Java applet is a small application that is written in the Java programming language, or another programming language that compiles to Java bytecode, and delivered to users in the form of Java bytecode.
Javascript Framework
A JavaScript framework is a collection of JavaScript code libraries that provide developers with pre-written code for routine programming tasks.
Joint Promotion
Joint promotion is a marketing strategy where two companies join forces to promote each other’s products or services.
JIT Inventory
JIT inventory, or just-in-time inventory, is a strategy that aligns raw-material orders from suppliers directly with production schedules, often used in e-commerce.
J-Query
JQuery is a fast, small, and feature-rich JavaScript library designed to simplify the client-side scripting of HTML.
JavaServer Pages (JSP)
JavaServer Pages is a technology that helps software developers create dynamically generated web pages based on HTML, XML, or other document types.
Junk Email
Junk email, also known as spam, refers to unsolicited, often irrelevant or inappropriate messages sent over the Internet.
Job Listing in Digital Marketing
Job listing in digital marketing refers to the posting of job vacancies in the field of digital marketing on various job boards and platforms.
JPEG2000
JPEG2000 is an image compression standard and coding system that was created by the Joint Photographic Experts Group with the intention of superseding the original JPEG standard.
JSP (JavaServer Pages) Scripting
JSP scripting is a technology that allows software developers to create dynamic content such as web pages, using JavaServer Pages.
JavaScript Object
A JavaScript object is a data structure within JavaScript that allows for the storage and manipulation of data, commonly used in web development.
Just-In-Time Content
Just-in-time content refers to the creation and distribution of content in response to current events or user needs, ensuring maximum relevance.
JSON-LD (JavaScript Object Notation for Linked Data)
JSON-LD is a method of encoding linked data using JSON, often used to structure and link data on websites for better search engine optimization.
JavaScript Library
A JavaScript library is a collection of pre-written JavaScript which allows for easier development of JavaScript-based applications, especially for AJAX and other web-centric technologies.
Jumbotron
In web design, a jumbotron is a large display component that can be used to showcase key content or information on a website.
Joint Email Marketing
Joint email marketing is a collaborative effort where two or more businesses partner to create and send an email campaign to a shared audience.
Just-In-Time (JIT) Advertising
Just-in-time advertising is a strategy that involves creating and delivering advertising messages closer to the purchase time or decision-making moment.
JavaScript SEO
JavaScript SEO refers to the practice of optimizing websites written in JavaScript for better visibility in search engines.
JPEG XR
JPEG XR is an image format that offers better compression and quality characteristics than standard JPEG, beneficial for web graphics.
Joint Webinar
A joint webinar is an online seminar or workshop conducted collaboratively by two or more organizations, often for marketing or educational purposes.
JSON Feed
A JSON feed is a format for syndicating content, similar to RSS or Atom but in JSON format, used for distributing news, blog posts, and other content.
JavaScript Animation
JavaScript animation involves using JavaScript to animate HTML elements on a webpage, creating interactive and dynamic user interfaces.
Jargon Busting
In digital marketing, jargon busting refers to the practice of explaining complex marketing terms in simple language for better understanding.
Just-In-Time Learning
Just-in-time learning in digital marketing refers to the provision of educational content and resources exactly when the learner needs them.
K
Keyword
A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar.
Keyword Research
Keyword research is the process of researching and choosing words and phrases that users will likely search for in relation to a product, service, or content.
Keyword Density
Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Keyword Stuffing
Keyword stuffing is the practice of overloading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results.
KPI (Key Performance Indicator)
A KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives.
Knowledge Graph
The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources.
Keyword Bid
In pay-per-click advertising, a keyword bid is the amount a marketer is willing to pay for each click on an advertisement triggered by a specific keyword.
Knowledge Base
A knowledge base is a self-serve online library of information about a product, service, department, or topic.
Keyphrase
A keyphrase is a set of keywords that form a phrase, used in SEO to drive relevant traffic to a website.
Klout
Klout was a website and mobile app that used social media analytics to rate its users according to online social influence.
Keyword Difficulty
Keyword difficulty is a metric that evaluates how hard it would be to rank for a specific keyword based on the competition currently ranking for that term.
Keyword Optimization
Keyword optimization is the act of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Keyword Ranking
Keyword ranking refers to your web page’s position within search results for a particular keyword search query.
Key Message
A key message is a statement that communicates the main point, value, or proposition of a campaign or communication.
Kinetic Email
Kinetic email refers to interactive emails that have functionality like hover effects, image carousels, collapsible menus, and more.
Knowledge Management
Knowledge management is a process of creating, sharing, using, and managing the knowledge and information of an organization.
Klout Score
A Klout Score was a numerical value between 1 and 100 that represented a user’s influence online, measured using social media analytics.
Keyword Cannibalization
Keyword cannibalization occurs when multiple pages of the same website compete for the same keyword, diluting the effectiveness of the SEO strategy.
Keyframe Animation
Keyframe animation in digital marketing refers to the process of using keyframes to create animations in video ads, web banners, and other digital media.
Kiosk Marketing
Kiosk marketing involves interactive kiosks set up in public places for advertising or selling products or services.
Killer Content
Killer content refers to exceptional, high-quality content that is highly engaging, informative, and valuable to the target audience.
Keyword Planner
Google’s Keyword Planner is a tool that helps advertisers find the right keywords for their Google Ads campaigns.
Keyword Gap Analysis
Keyword gap analysis is the process of comparing the keywords your competitors rank for against the ones your site ranks for, to find opportunities for improvement.
Key Audience
Key audience refers to the specific group of consumers most likely to respond positively to your digital marketing campaigns.
Knowledge Panel
A knowledge panel is an information box that appears on Google when you search for entities (people, places, organizations, things) that are in the Knowledge Graph.
Keyword Density Checker
A keyword density checker is a tool that helps in calculating the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Keyword Tag
Keyword tags are meta tags that you can add to the HTML source of a web page to specify the keywords for which you want the page to rank.
Knowledge Sharing
Knowledge sharing in digital marketing refers to the practice of exchanging information, insights, strategies, and tips within the digital marketing community.
Keyword Intent
Keyword intent refers to the user’s intent behind a search query, which can be informational, navigational, transactional, or commercial.
Kinetic Typography
Kinetic typography is the art and technique of expression with animated text, often used in web design and video production.
Keyword Analysis
Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search.
K-factor
In digital marketing, the K-factor is a metric used in viral marketing to measure the rate at which information or content is spread across networks.
L
M
Marketing Automation
Marketing automation refers to the software that automates marketing actions, helping companies to streamline, automate, and measure marketing tasks and workflows.
Meta Tags
Meta tags are snippets of text that describe a page’s content; they don’t appear on the page itself, but only in the page’s source code.
Mobile Marketing
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and apps.
Multichannel Marketing
Multichannel marketing is the practice of interacting with customers using a combination of indirect and direct communication channels.
Microblogging
Microblogging is an online broadcast medium that exists as a specific form of blogging, allowing users to exchange small elements of content such as short sentences, individual images, or video links.
Marketing Funnel
A marketing funnel is a model describing the customer journey from awareness of the product to the actual conversion.
Meta Description
A meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, where they can influence user click-through rates.
Marketing Mix
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.
Market Segmentation
Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
Marketing Analytics
Marketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Marketing Strategy
A marketing strategy is a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Marketing Campaign
A marketing campaign is a coordinated series of steps that can include promotion of a product through different mediums (television, radio, print, online) using various types of advertising.
Marketing Plan
A marketing plan is a comprehensive document or blueprint that outlines a company’s advertising and marketing efforts for the coming year.
Marketing Channel
A marketing channel is a set of practices or activities necessary to transfer the ownership of goods, and to move goods, from the point of production to the point of consumption.
Market Research
Market research is the process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market.
Mobile Optimization
Mobile optimization is the process of adjusting your website content to ensure that visitors that access the site from mobile devices have an experience optimized for the device.
Marketing ROI (Return on Investment)
Marketing ROI is the practice of attributing profit and revenue growth to the impact of marketing initiatives.
Marketing Metrics
Marketing metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels.
Meta Keywords
Meta keywords are a type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
Marketing Collateral
Marketing collateral refers to the collection of media used to support the sales of a product or service.
Microsite
A microsite is an individual web page or a small cluster of pages which are meant to function as a discrete entity within an existing website or to complement an offline activity.
Multivariate Testing
Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. It’s used to determine which combination of variations performs the best out of all possible combinations.
Marketing Attribution
Marketing attribution is the analytical science of determining which marketing tactics are contributing to sales or conversions.
Media Buying
Media buying is the procurement of media inventory, such as advertising slots on platforms such as television, radio, newspapers, magazines, and digital spaces.
Marketing Automation Software
Marketing automation software refers to a platform used by marketers to automate repetitive tasks such as emails, social media, and other website actions.
Mobile-First Design
Mobile-first design is an approach to designing for the smallest screen first and working up to the bigger ones, ensuring compatibility and user experience across all devices.
Marketing Calendar
A marketing calendar is the visual representation of marketing activities planned over a period of time, which may include marketing campaigns, events, and other notable dates.
Marketing Objectives
Marketing objectives are the goals set by a business when promoting its products or services to potential consumers that should be achieved within a given timeframe.
N
Native Advertising
Native advertising is a form of advertising that matches the form and function of the platform on which it appears, often resembling the editorial flow of the page.
Newsletter
A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers.
Niche Marketing
Niche marketing is a targeted marketing strategy aimed at small, specific, and defined segments of the population.
Networking
In digital marketing, networking refers to the process of interacting with peers, industry professionals, and other individuals to build a network of contacts and opportunities.
Net Promoter Score (NPS)
Net Promoter Score is a management tool that can be used to gauge the loyalty of a firm’s customer relationships.
NoFollow Link
A NoFollow link is a link that does not count as a point in the page’s favor, does not boost PageRank, and doesn’t help a page’s placement in the SERPs.
News Feed
A news feed is a feature of social media platforms that aggregates posts from a variety of sources into a single stream of updates.
Non-Branded Keywords
Non-branded keywords are search terms that do not contain brand-specific terms. They’re used by people who are looking for a type of product or service, rather than a specific brand.
Neural Networks in Marketing
Neural networks in marketing refer to the use of artificial intelligence systems that simulate human neural networks to process data and make decisions.
Negative Keywords
Negative keywords are a type of keyword that prevent your ad from being triggered by a certain word or phrase.
Native App
A native app is a software application built in a specific programming language, for the specific device platform, either iOS or Android.
Navigation Structure
Navigation structure refers to the way in which a website’s pages are arranged and linked together.
Newsjacking
Newsjacking is the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.
Near Field Communication (NFC)
Near Field Communication (NFC) is a short-range wireless connectivity technology that allows for secure communication between devices.
Notification Ads
Notification ads are types of ads that appear as notifications on the user’s device.
Niche Blogging
Niche blogging is the act of creating a blog with the intent of using it to market to a particular niche market.
Name Recognition
Name recognition is the ability of a consumer to recognize a brand or product name and associate it with certain qualities or characteristics.
Native Content
Native content is content that is created specifically for the platform it is published on and designed to fit seamlessly with the platform’s style.
Network Marketing
Network marketing is a business model that relies on person-to-person sales by independent representatives, often working from home.
New Visitor Conversion
New visitor conversion refers to the process of converting first-time visitors into customers.
Newsletter Advertising
Newsletter advertising is the practice of placing ads in an emailed newsletter that is distributed to subscribers.
News Feed Optimization
News feed optimization (NFO) is the process of making a social media strategy more visible in a platform’s news feed.
Narrative Marketing
Narrative marketing is a strategy of using storytelling to communicate a brand’s values and connect with customers.
Nonprofit Marketing
Nonprofit marketing refers to activities and strategies that spread the message of the organization, as well as to solicit donations and call for volunteers.
Niche Site
A niche site is a website focused on a specific topic, audience, or area of interest.
NoIndex Tag
A NoIndex tag is a meta tag that can be added to the HTML source code of a webpage to tell search engines not to index that page.
New Media
New media refers to content available on-demand through the Internet, accessible on any digital device, containing interactive user feedback and creative participation.
O
Organic Search
Organic search refers to the search results of a search engine that cannot be influenced by paid advertising.
Omnichannel Marketing
Omnichannel marketing is a multichannel approach to sales that focuses on providing a seamless customer experience whether the client is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.
Online Reputation Management (ORM)
Online Reputation Management involves controlling and improving how your brand is perceived online. It includes addressing negative or false comments, and proactively working to create a positive digital footprint.
Open Rate
In email marketing, the open rate is the percentage of email recipients who open a given email.
Outbound Marketing
Outbound marketing is a traditional method of marketing seeking to push messaging out to potential customers. Outbound marketing includes activities such as trade shows, seminar series, and cold calling.
Organic Traffic
Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads.
Optimization
In digital marketing, optimization refers to a range of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).
Off-Page SEO
Off-page SEO refers to all the activities that you and others do away from your website to raise the ranking of a page in search engine results.
Online Presence
Online presence refers to all activity and content that a business or individual has under their name on the internet.
Overlay Ad
An overlay ad is a type of rich media advertisement that appears superimposed over the requested website’s content.
Online Advertising
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers.
On-Page SEO
On-page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Online Community Management
Online community management involves building, growing, and managing online communities, performing Community management functions on social media, forums, blogs, email lists, and other online platforms.
Outreach
In digital marketing, outreach refers to the process of reaching out to influencers, bloggers, or other websites to gain a mention or link that will help to increase your own website’s visibility or traffic.
Organic Ranking
Organic ranking refers to a website’s unpaid, natural rank on a search engine results page.
Offer
In marketing, an offer is a type of promotion designed to attract customers by providing added value in the form of discounts, free items, or other incentives.
Outbound Links
Outbound links are links from your website to another website. They take the user from your website to another site.
Online Branding
Online branding is the process of building and promoting a brand in the online environment.
Opt-in
Opt-in is a term used when someone is given the option to receive emails or marketing messages. Typically, if the user consents, they are said to have ‘opted in’ to receive such content.
Online Lead Generation
Online lead generation is the process of attracting and engaging leads online and getting their information so you can nurture them through the sales process.
O2O (Online-to-Offline)
Online-to-Offline commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores.
Organic Listing
An organic listing in digital marketing refers to the unpaid entries in a search engine results page that were derived based on their relevance to the user’s query.
Online Survey
Online surveys are tools used to conduct market research, gather feedback, or gauge customer satisfaction in the digital realm.
Online Marketplace
An online marketplace is a type of e-commerce site where product or service information is provided by multiple third parties, whereas transactions are processed by the marketplace operator.
One-to-One Marketing
One-to-One marketing is a customer relationship management strategy that emphasizes personalized interactions with customers.
Online Video Marketing
Online video marketing involves using video to promote a brand, product, or service on digital channels.
Order Value
Order value is a measure used in e-commerce to gauge the average total of every order placed with a merchant over a defined period of time.
Owned Media
Owned media refers to any web property that you can control and is unique to your brand. Examples include your website, social media channels, and blog.
Open Source
In digital marketing, open source refers to a program in which the source code is available to the general public for use and/or modification from its original design.
P
Pay-Per-Click (PPC)
Pay-Per-Click is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked.
PageRank
PageRank is an algorithm used by Google Search to rank web pages in their search engine results.
Personalisation
Personalisation in digital marketing means tailoring content, products, emails, and more to meet individual customer preferences and needs.
Programmatic Advertising
Programmatic advertising refers to the use of automated technology for media buying, as opposed to traditional (manual) methods of digital advertising.
Pixel
In digital marketing, a pixel is a small piece of code on a web page that allows the website to track visitor behaviour and conversions.
Podcast
A podcast is a series of spoken word, audio episodes, all focused on a particular topic or theme, like business or travel.
Page View
A page view is a request to load a single page of an internet site.
Permission Marketing
Permission marketing is a concept introduced by Seth Godin where people consent to receiving marketing messages.
Product Listing Ads (PLAs)
Product Listing Ads are a type of advertisement that includes more detailed information about a product, such as price and image.
Page Authority
Page Authority is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP).
Push Notification
Push notifications are messages that pop up on a mobile device, in desktop browsers, or on a webpage, to deliver content, such as news updates or other information.
Public Relations (PR)
Public Relations in digital marketing refers to managing how others see and feel about a brand, business, or individual.
Pinterest is a social media platform that allows users to visually share and discover new interests by posting images or videos to their own or others’ boards.
Progressive Web App (PWA)
A Progressive Web App is a type of application software delivered through the web, built using common web technologies including HTML, CSS, and JavaScript.
Persona
In marketing, a persona is a semi-fictional character that represents your ideal customer, based on market research and real data about your existing customers.
Pop-Up Ad
A pop-up ad is a form of online advertising on the World Wide Web intended to attract web traffic or capture email addresses.
Product Marketing
Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer.
Privacy Policy
A privacy policy is a statement or a legal document that discloses some or all of the ways a party gathers, uses, discloses, and manages a customer or client’s data.
Page Speed
Page speed refers to the amount of time a page needs to be completely loaded on a browser.
Platform
In digital marketing, a platform is a base technology that allows you to create content, run applications, or perform tasks online.
Partner Marketing
Partner marketing is a collaboration between two or more companies to create a mutually beneficial marketing campaign.
Paid Media
Paid media refers to external marketing efforts that involve a paid placement, such as PPC advertising, branded content, and display ads.
Pinterest Marketing
Pinterest marketing involves using Pinterest as a platform to increase awareness of a product or service.
PURL (Personalised URL)
A PURL is a unique and personalized landing page created specifically for each recipient of a marketing communication.
Performance Marketing
Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers pay only when a specific action occurs.
Permalink
A permalink is a permanent static hyperlink to a particular web page or entry in a blog.
Page Engagement
Page engagement refers to the level of activity and interaction that a page receives from its audience on platforms such as social media or websites.
Panda Algorithm
The Panda algorithm is a Google algorithm update, focused on the quality of content.
Podcasting
Podcasting is the practice of using the internet to make digital recordings of broadcasts available for downloading to a computer or mobile device.
Page Impressions
Page impressions are the number of times a web page is viewed or refreshed.
Personal Branding
Personal branding is the practice of marketing people and their careers as brands.
Pop-Under Ad
A pop-under ad is a type of online ad which appears behind the main browser window after a user closes or minimizes the browser.
Penguin Algorithm
The Penguin algorithm is a Google algorithm update, focused on the quality of links.
Paid Search
Paid search is a type of digital marketing where search engines allow advertisers to show ads on their search engine results pages (SERPs).
Profile
In digital marketing, a profile is a personal account on a social networking site, a professional site, or an interactive site.
Proximity Marketing
Proximity marketing uses cellular technology to send marketing messages to mobile-device users who are in close vicinity to a business.
Predictive Analytics
Predictive analytics involves using historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.
PPC Management
PPC management is the process of overseeing and managing a company’s PPC ad spend, often strategies and ad buys while minimizing the overall expenditure.
Q
Quality Score
Quality Score is a metric used by Google, Yahoo, and Bing that influences ad rank and cost per click (CPC) of ads.
QR Code (Quick Response Code)
QR Code is a type of matrix barcode that is readable by smartphones and leads to a webpage or application.
Qualified Lead
A qualified lead is a prospective customer who has been researched and vetted, and is deemed ready for the next stage in the sales process.
Quantitative Data
Quantitative data is data expressing a certain quantity, amount or range, usually in numbers and metrics.
Query
In digital marketing, a query is a request for information or action made to a database or search engine.
Quora Marketing
Quora marketing involves using the Q&A platform Quora to build authority, increase brand exposure, and direct traffic to your website.
Quality Content
Quality content is informative, useful, and engaging content that meets the needs of the audience and is well-optimized for search engines.
Quick Win
In digital marketing, a quick win is a strategy or action that produces results in a short amount of time with minimal effort.
Quality Assurance (QA)
Quality Assurance in digital marketing is the process of ensuring that digital assets function as intended, are error-free, and provide a positive user experience.
Quality Link
A quality link is an inbound link from a reputable, high-quality website that is relevant to your website’s content.
Quantitative Metrics
Quantitative metrics are measurable data points used to evaluate the success of a marketing campaign, such as website traffic, conversion rates, and social media engagement.
Quotation
In marketing, a quotation is an estimate provided to a potential client detailing a proposed service or product with its pricing.
Qualified Traffic
Qualified traffic refers to website visitors who are likely to engage with content, make a purchase, or take any other desired action.
Query String
In web development, a query string is the part of a URL that contains data to be passed to web applications, such as a search engine.
Quick Response Marketing
Quick response marketing is a strategy that involves rapidly responding to changes and opportunities in the market or customer behavior.
Q&A (Questions and Answers) Content
Q&A content involves creating content that addresses common questions and answers related to a specific topic, product, or service.
Qualitative Data
Qualitative data is non-numeric data that can be observed and recorded, such as customer feedback or interview transcripts.
Quantifiable Objectives
Quantifiable objectives are specific, measurable goals set by a business to evaluate the success of a marketing campaign.
Query Volume
Query volume is the number of times a particular search query or keyword is entered into a search engine over a given period.
Quota
In sales and marketing, a quota is a target number set for specific metrics like sales, leads, or new accounts.
Qualified Prospect
A qualified prospect is a potential customer who has been determined to fit certain criteria in terms of interest, budget, and authority to make a purchase decision.
Quality Backlink
A quality backlink is an incoming link to your website from another trusted and authoritative website.
Quarterly Planning
Quarterly planning in marketing involves setting goals, strategies, and tasks that need to be accomplished in a three-month period.
Quantitative Analysis
Quantitative analysis involves examining measurable and verifiable data such as statistics and numbers for decision making in marketing strategies.
Quick-Loading Website
A quick-loading website is a site that loads rapidly, providing a better user experience and potentially improving search engine rankings.
Quirkiness in Marketing
Quirkiness in marketing refers to using unusual or unconventional tactics to engage an audience, often to make a brand more memorable.
Quiz Marketing
Quiz marketing involves using quizzes as a form of interactive content to engage users, collect leads, or provide personalized recommendations.
Quality Index
Quality Index is a composite metric used in various marketing platforms to assess the relative quality of ads, landing pages, or content.
Quantitative Research
Quantitative research in marketing involves collecting and analyzing numerical data to understand patterns, opinions, and behaviors.
Q-Score
A Q-Score is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product used in the United States.
R
Remarketing
Remarketing is a digital marketing strategy that involves targeting ads to people who have already visited or taken action on your website.
ROI (Return on Investment)
ROI is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments.
Responsive Design
Responsive design is an approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Retargeting
Retargeting is a form of online advertising that involves serving ads to people who have already visited your website or are a part of your contacts database.
Reach
In digital marketing, reach refers to the total number of people who see your content.
Referral Traffic
Referral traffic is the segment of traffic that arrives on your website through another source, like through a link on another domain.
RSS Feed (Really Simple Syndication)
RSS Feed is a type of web feed that allows users and applications to receive regular updates from a website or blog of their choice.
Ranking Factors
Ranking factors are the criteria applied by search engines when evaluating web pages to compile the rankings of their search results.
Reputation Management
Reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about them.
Real-Time Bidding (RTB)
Real-Time Bidding refers to the buying and selling of online ad impressions through real-time auctions that occur in the time it takes a webpage to load.
Relevance
In digital marketing, relevance refers to how appropriate or connected your content or ads are to your target audience and their interests.
Rich Media
Rich media is a term for advanced technology used in internet ads, such as streaming video, applets that allow user interaction, and special effects.
Re-engagement
Re-engagement in digital marketing refers to the process of reconnecting with past customers or users who have shown interest in your product or service but have not converted.
Referral Program
A referral program is a systematic way of getting people to make referrals to your business.
Retention Rate
Retention rate in digital marketing refers to the percentage of customers you retain over a certain period of time.
Robots.txt
Robots.txt is a file at the root of your site that indicates those parts of your site you don’t want accessed by search engine crawlers.
Reddit Marketing
Reddit marketing refers to the process of using Reddit, a popular social news and discussion website, to promote a product, service, or brand.
Relationship Marketing
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction.
Responsive Web Design
Responsive web design is an approach whereby a designer creates a web page that “responds to” or resizes itself depending on the type of device it is being seen through.
Remarketing Lists for Search Ads (RLSA)
RLSA is a feature in Google Ads that allows you to customize your search ad campaigns for people who have previously visited your site.
RankBrain
RankBrain is a component of Google’s core algorithm that uses machine learning to determine the most relevant results to search engine queries.
Review Management
Review management is the process of monitoring and managing the reviews customers leave about a business on websites like Google, Yelp, and Facebook.
Referral Marketing
Referral marketing is a process to encourage and significantly increase referrals from word of mouth, perhaps the oldest and most trusted marketing strategy.
Reseller
In digital marketing, a reseller is a company or individual that purchases goods or services with the intention of selling them rather than consuming or using them.
RFP (Request for Proposal)
An RFP is a formal document that a company posts to solicit bids from potential vendors or service providers.
RSS Feed Reader
An RSS feed reader is a tool used to aggregate and read content from RSS feeds.
S
SEO (Search Engine Optimization)
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
SEM (Search Engine Marketing)
SEM is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Social Media Marketing
Social Media Marketing is the use of social media platforms and websites to promote a product or service.
SERP (Search Engine Results Page)
SERP refers to the page displayed by a search engine in response to a query by a searcher.
Segmentation
Segmentation in digital marketing is the process of dividing a target market into approachable groups.
Sponsored Content
Sponsored content is a type of content that’s paid for by an advertiser but produced by another brand or creator, and lives on a media property that’s not the advertiser’s own.
Site Audit
A site audit is a detailed analysis of a website’s visibility, typically conducted with the purpose of identifying issues that affect a site’s organic search performance.
Social Listening
Social Listening is the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand or discussions regarding specific keywords, topics, competitors, or industries.
Share of Voice
Share of Voice is a measure of the market your brand owns compared to your competitors, often used in SEO and PPC.
Storytelling
Storytelling in marketing is the process of using narrative to communicate a message, making it more engaging and memorable for the audience.
Sales Funnel
A sales funnel is the marketing term for the journey potential customers go through on the way to purchase.
SSL Certificate (Secure Sockets Layer)
SSL Certificate is a digital certificate that authenticates the identity of a website and enables an encrypted connection.
Subscriber
In digital marketing, a subscriber is a person who has signed up to receive regular communications from a brand through email or another medium.
Schema Markup
Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.
Social Proof
Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.
Sponsored Post
A sponsored post is a piece of content that a brand pays a creator or influencer to produce and distribute on their behalf.
Spam
In digital marketing, spam refers to irrelevant or inappropriate messages sent on the Internet to a large number of recipients.
SWOT Analysis
SWOT Analysis is a strategic planning technique used to help a person or organization identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.
Sales Lead
A sales lead is a person or business who may eventually become a client.
Snapchat
Snapchat is a multimedia messaging app used globally, one of the principal features of which is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients.
Syndication
In digital marketing, syndication is the process of pushing your blog, site, or video content out into third-party sites, either as a full article, snippet, link, or thumbnail.
Sitemap
A sitemap is a model of a website’s content designed to help both users and search engines navigate the site.
Site Performance
Site performance refers to the speed and load time of a website, which can affect user experience and search engine rankings.
Social Media Analytics
Social Media Analytics is the practice of gathering data from social media websites and analyzing that data using social media analytics tools to make business decisions.
Split Testing
Split testing, or A/B testing, is a method of conducting controlled, randomized experiments with the goal of improving a website metric, such as clicks, form completions, or purchases.
SEO Audit
An SEO audit is the process of analyzing how well your web presence relates to best practices – the first step to creating an implementation plan that will have measurable results.
Snapchat Marketing
Snapchat Marketing is the practice of using Snapchat to grow a brand’s presence through snapping and sharing short videos, images, and messages.
Spam Score
Spam score is a metric in SEO that measures the likelihood that a domain will be penalized by search engines.
Social Media Engagement
Social Media Engagement measures the public shares, likes, and comments for an online business’s social media efforts.
Story Ads
Story Ads are full-screen vertical ads that appear between Stories on social media platforms like Instagram and Snapchat.
T
Target Audience
The target audience is the intended group of people who are the focus of a product or marketing message.
Traffic
Traffic refers to the visitors who come to a website, as measured in visits or sessions.
Tracking Code
A tracking code is a snippet of code added to a website to collect data about visitor behavior.
Twitter Marketing
Twitter Marketing involves using Twitter to reach and engage with a target audience, promote a brand, interact with customers, and drive traffic to a website.
Tagline
A tagline is a short, memorable phrase used in marketing campaigns to convey the value proposition and essence of a brand.
Technical SEO
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively.
TikTok Marketing
TikTok Marketing involves using the TikTok platform to promote a brand, product, or service, often through creative content and influencer partnerships.
Testimonial
A testimonial is a written or spoken statement extolling the virtue of a product or service.
Telemarketing
Telemarketing is the direct marketing of goods or services to potential customers over the telephone or the internet.
Text Ads
Text ads are a form of online paid advertising that are typically just text with a link to your site and a description or call-to-action.
Top of the Funnel (TOFU)
Top of the Funnel refers to the first stage of the buying process where potential customers are just becoming aware of a product or service.
Transactional Emails
Transactional emails are automated emails sent to an individual following a specific action they have taken on a website.
TrustRank
TrustRank is a technique for filtering out spammy websites from search engine results by measuring the trustworthiness of the site.
Time on Page
Time on Page is a metric that measures the amount of time a visitor spends on a single page before navigating to a different page.
Thumbnail
In digital marketing, a thumbnail is a small image that represents a larger one, often used to preview images or videos.
Twitter Ads
Twitter Ads are paid advertisements placed on the Twitter platform to reach a broader or targeted audience.
Touchpoint
A touchpoint refers to any time a potential customer or customer comes in contact with your brand–before, during, or after they purchase something from you.
Third-Party Cookies
Third-party cookies are cookies that are set by a website other than the one the user is currently on.
Traffic Acquisition
Traffic acquisition is the process of attracting visitors to a website or other digital properties.
Title Tag
The title tag is an HTML element that specifies the title of a web page, important for both SEO and social sharing.
Text Link
A text link is a hyperlink that is not an image or a button, but simply text with a link embedded in it.
Triggered Email
Triggered emails are automated emails sent out when a user performs a specific action or meets a certain condition.
Tag Management
Tag management is the use of a system for managing tags, or tracking codes, usually on websites, in a streamlined and efficient manner.
Twitch Marketing
Twitch Marketing involves using the live streaming platform Twitch to reach and engage with audiences, particularly in the gaming and entertainment sectors.
Two-Step Verification
Two-step verification is a security process in which a user provides two different authentication factors to verify their identity.
Total Cost of Ownership (TCO)
TCO is a financial estimate intended to help buyers and owners determine the direct and indirect costs of a product or system.
Transitional Call-to-Action (CTA)
A transitional call-to-action is a mid-stage CTA that moves leads from the top of the funnel to the middle of the funnel.
Traffic Source
Traffic source in digital marketing refers to the origin of the traffic that comes to your website, like search engines, social networks, or website referrals.
TrueView Ads
TrueView ads are a type of video ad format on YouTube, allowing viewers to skip ads after five seconds.
Twitter Analytics
Twitter Analytics is the platform’s own set of analytics tools, providing data on tweet performance, audience demographics, and more.
Typography
In digital marketing, typography refers to the art and technique of arranging type, including font style, appearance, and structure, to make written language legible and appealing.
U
User Experience (UX)
User Experience refers to the overall experience a person has when interacting with a website, app, or online service, focusing on how easy or pleasing it is to use.
URL (Uniform Resource Locator)
URL is the address of a web page on the world wide web.
User Interface (UI)
User Interface is the means by which the user and a computer system interact, particularly the use of input devices and software.
UTM Parameters
UTM parameters are text codes added to a URL to track important data about website visitors and traffic sources.
Unique Visitor
A unique visitor is an individual user who has accessed a website or app and is counted only once in the reporting period, regardless of how many times they visit.
User-Generated Content (UGC)
User-Generated Content is any form of content, like images, videos, text, or audio, that has been posted by users on online platforms such as social media and wikis.
Upselling
Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.
Unbounce
Unbounce is a popular tool for building and optimizing landing pages, enabling marketers to improve their post-click experience without the need for a developer.
Usability
Usability in digital marketing refers to how user-friendly and intuitive a website or app is, impacting visitor satisfaction and engagement.
Unique Selling Proposition (USP)
A Unique Selling Proposition is the one thing that makes your business better than the competition, often used in marketing strategies.
Unstructured Data
Unstructured data is information that either does not have a pre-defined data model or is not organized in a pre-defined manner, such as texts or multimedia content.
Universal Analytics
Universal Analytics is the previous version of Google’s analytics service, offering the ability to track website visitors, user engagement, and marketing effectiveness.
User Flow
User Flow in digital marketing is the path taken by a typical user on a website or app, from entry point through to the final interaction.
User-Centric
User-centric refers to a design or approach focused on the needs, preferences, and limitations of the end user.
Underperforming
In digital marketing, underperforming refers to a campaign, ad, or strategy that is not achieving its predetermined goals or metrics.
User Persona
A User Persona is a semi-fictional character based on the real data and research of your target audience, used in marketing strategy development.
User Engagement
User engagement refers to how actively users interact with a website or app, including metrics like time spent, pages viewed, and social interactions.
Unstructured Data Analysis
Unstructured data analysis involves interpreting and extracting meaningful information from data that is not organized in a pre-defined manner.
URL Shortening
URL shortening is a technique in which a URL is made substantially shorter in length and still directs to the required page.
User Journey
User Journey is a series of steps a user goes through to accomplish a goal within a website or app.
Upstream Marketing
Upstream marketing refers to the strategic process of identifying and fulfilling customer needs at the earliest stages of product development.
User Acquisition
User acquisition in digital marketing is the process of gaining new users for an app, platform, or another service.
User Research
User Research involves understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
Uptime
Uptime is a measure of the time a website or web service is available to users over a given period.
Usability Testing
Usability testing is a method of testing the functionality of a website, app, or other product by observing real users as they attempt to complete tasks.
User Stories
User Stories in digital marketing are short, simple descriptions of a feature told from the perspective of the person who desires the new capability.
User Demographics
User Demographics are the characteristics of a website’s users, including age, gender, income, education level, and other attributes.
User Testing
User Testing is the process of testing various aspects of user experience to ensure the final product meets the end users’ needs and expectations.
V
Viral Marketing
Viral Marketing is a business strategy that uses existing social networks to promote a product. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads.
Video Marketing
Video Marketing is the use of video to promote or market your brand, product, or service. It can increase engagement on your digital and social channels, educate your audience, and allow you to reach them with a new medium.
Visibility
In digital marketing, visibility refers to how prominent a particular domain is in the search engine results. With high visibility, a domain is prominent in search engine results, leading to more clicks and traffic.
Vanity Metrics
Vanity Metrics are the numbers that look good on paper but don’t necessarily help you understand your performance in a way that informs future strategies.
Value Proposition
A value proposition refers to a business or marketing statement that summarizes why a consumer should buy a product or use a service.
Virtual Reality (VR)
Virtual Reality is a simulated experience that can be similar to or completely different from the real world. It is used in various applications, including marketing.
View-Through Conversion
View-Through Conversion is a metric that tracks the number of conversions that happened within a certain time frame after a customer saw, but did not click, an ad.
Voice Search Optimization
Voice Search Optimization is the process of optimizing your pages to appear in voice searches. When users ask Siri, Google Assistant, or Alexa a question, the AI uses certain snippets from the web to respond.
Viral Content
Viral content is material, such as a post, image, or video that easily spreads online through website shares and social media.
Visitor
In digital marketing, a visitor is an individual who accesses a website.
Visual Content
Visual content refers to images, videos, and other visual media that are used in online marketing.
Visitor Segmentation
Visitor Segmentation is the process of dividing the visitors to a website into segments based on defined criteria like behavior, demographics, or source.
Vlog
A Vlog, or video blog, is a form of blog for which the medium is video. Vlog entries often combine embedded video with supporting text, images, and metadata.
Viral Loop
A Viral Loop is a marketing strategy that encourages people to pass on a marketing message to others, creating the potential for exponential growth.
Viewability
Viewability is a metric in digital advertising that tracks ad impressions that can actually be seen by users.
Verified Account
A verified account is a social media account that has been confirmed as authentic by the platform itself, often indicated by a blue checkmark next to the user’s name.
Virtual Event
A virtual event is an online event that involves people interacting in a virtual environment, rather than a physical location.
Video Ad
A video ad is an advertisement in the format of video. They often play before, during, or after the main video content that the user has selected.
Vlog Marketing
Vlog marketing is the use of video blogging to promote a brand, product, or service.
Value-Based Pricing
Value-Based Pricing is a pricing strategy that sets prices primarily, but not exclusively, based on the perceived or estimated value of a product or service to the customer rather than on the cost of the product or historical prices.
Voice Recognition Technology
Voice Recognition Technology is the ability of a machine or program to receive and interpret dictation or to understand and carry out spoken commands.
Video SEO
Video SEO is the process of optimizing your video content to increase its visibility and ranking on search engine results pages for relevant keyword searches.
Virtual Assistant
A Virtual Assistant in digital marketing is an AI system capable of performing tasks or services for an individual based on commands or questions. Sometimes the term refers to remote workers who handle various tasks for businesses.
Viral Coefficient
The Viral Coefficient is a metric that calculates the number of new users generated by each existing user.
Version Testing
Version Testing, often referred to as A/B testing, is the process of comparing two versions of a webpage, email, or other marketing asset and measuring the difference in performance.
Video Analytics
Video Analytics refers to the technology that is used to analyze video to detect and determine temporal and spatial events.
View Count
View Count is the number of times a video or piece of content has been watched or viewed.
Viral Loop Marketing
Viral Loop Marketing involves creating a self-perpetuating marketing cycle that compounds with time, often seen in referral and affiliate marketing.
Vanity URL
A Vanity URL is a unique web address that is branded for marketing purposes.
Value Chain
The Value Chain in digital marketing refers to the series of steps a company takes to create value for customers, from the conception of a product or service to its delivery and beyond.
Vertical Search
Vertical Search is a search that is focused on a specific segment of online content or a specific industry, such as travel, automotive, or real estate.
W
Web Analytics
Web Analytics is the measurement and analysis of data to understand and optimize web usage.
Website Optimization
Website Optimization involves strategies, techniques, and tactics to improve a website’s performance and increase traffic.
Webinar
A webinar is an online seminar or presentation, often used for educational or marketing purposes.
White Hat SEO
White Hat SEO refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.
WordPress
WordPress is a popular content management system used to create and manage websites.
Widget
A widget is a small application that can be installed and executed within a web page by an end user.
Web Design
Web Design involves creating the visual layout, user interface, and user experience of a website.
Web Development
Web Development is the work involved in developing a website for the Internet or an intranet.
Web Hosting
Web Hosting is a service that allows organizations and individuals to post a website or web page onto the Internet.
Web Traffic
Web Traffic is the amount of data sent and received by visitors to a website.
Webmaster
A webmaster is a person responsible for maintaining one or many websites.
Wireframe
A wireframe is a visual guide that represents the skeletal framework of a website.
Web Content
Web Content is the textual, visual, or aural content that is encountered as part of the user experience on websites.
Web Crawler
A web crawler is an internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing.
Whitepaper
A whitepaper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body’s philosophy on the matter.
Web Conversion
Web Conversion refers to the process of converting website visitors into paying customers.
Web Presence
Web Presence is the collective existence online of a company or individual.
Workflow Automation
Workflow Automation is the design, execution, and automation of processes based on workflow rules where human tasks, data, or files are routed between people or systems based on pre-defined business rules.
WhatsApp Marketing
WhatsApp Marketing is the practice of using WhatsApp as a platform to communicate and engage with customers.
Word of Mouth Marketing
Word of Mouth Marketing is a form of marketing that relies on informal communication to promote products or services.
Webinar Software
Webinar Software is a tool used to conduct a webinar, allowing users to share slides and multimedia, interact with the audience, and record the event.
Website Audit
A website audit is a complete analysis of all the factors that determine a site’s visibility in search engines.
Web Accessibility
Web Accessibility refers to the inclusive practice of making websites usable by people of all abilities and disabilities.
Website Authority
Website Authority is a measure of how reputable and trustworthy a website is seen by search engines.
Website Builder
A Website Builder is a tool or software used for constructing a website without manual code editing.
WYSIWYG Editor
WYSIWYG Editor, which stands for ‘What You See Is What You Get,’ is a system in which content during editing appears very similar to its appearance when displayed as a finished product.
Web 2.0
Web 2.0 refers to the second generation of the World Wide Web, which enables people to collaborate and share information online via social media, blogs, and web-based communities.
Webinar Marketing
Webinar Marketing is using an online seminar to connect with a wider audience and promote your business.
Web Personalization
Web Personalization is the process of creating customized experiences for visitors to a website.
Web-to-Lead
Web-to-Lead is a process where lead generation occurs directly from a website into a CRM system.
Web Service
A Web Service is a service offered by an electronic device to another electronic device, communicating with each other via the World Wide Web.
Website Analytics
Website Analytics is the collection, reporting, and analysis of website data.
X
XML (eXtensible Markup Language)
XML is a markup language that defines a set of rules for encoding documents in a format that is both human-readable and machine-readable. It’s commonly used in web development and data interchange.
XML Sitemap
An XML Sitemap is a file that lists a website’s important pages, making sure search engines can find and crawl them all, and understanding their relative importance.
XHTML (eXtensible HyperText Markup Language)
XHTML is a part of web development; it’s a hybrid between HTML and XML specifically designed for Net device displays. XHTML is a markup language that has the same depth of expression as HTML, but also conforms to XML syntax.
XMP (eXtensible Metadata Platform)
XMP is a standard created by Adobe Systems for processing and storing standardized and custom metadata for digital documents and data sets.
XPath
XPath is a language used for locating nodes in XML documents, which can be used in various parts of a digital marketing stack, particularly in advanced analytics setups.
X-axis and Y-axis in Graphs
In digital marketing, X-axis and Y-axis in graphs represent variables in data visualizations, such as time (X-axis) and performance metrics like clicks or conversions (Y-axis).
XSL (eXtensible Stylesheet Language)
XSL is a language for expressing stylesheets, often used in web development. It’s part of XSLT (Transformations), a powerful XML processing language.
X10 Technology
X10 technology is a standard for the communication of electronic devices, used for home automation and control. In marketing, it may influence how smart home products are promoted.
XaaS (Everything as a Service)
XaaS in digital marketing refers to the delivery of various services via the Internet rather than providing them locally or on-site, including software, platforms, and infrastructure.
XML Feed
An XML feed is a form of Paid Inclusion or Search Engine Submission in which an XML document is used to provide a search engine with information about multiple web pages.
X-Frame-Options
X-Frame-Options is an HTTP header that provides clickjacking protection by ensuring that their content is not embedded into other sites.
Xenocode
Xenocode is a software application virtualization and portability technology that could be relevant in marketing for demonstrating software products online.
Xenu’s Link Sleuth
Xenu’s Link Sleuth is a software tool for checking the accessibility of websites, which can be helpful in SEO and website maintenance.
X-Content-Type-Options
X-Content-Type-Options is a marker used in HTTP headers to prevent MIME-sniffing, a security measure relevant for marketers managing websites.
Xing is a professional networking and social media platform, similar to LinkedIn. Marketers use it to target audiences, particularly in the German-speaking market.
XFDF (XML Forms Data Format)
XFDF is a format for representing forms data and annotations in a PDF document, which can be useful in digital marketing for online form submission and data collection.
XML API (Application Programming Interface)
XML APIs allow for a programmatic interface to web-based services, enabling integration and data exchange between different systems, a key aspect in many digital marketing strategies.
X-UA-Compatible
X-UA-Compatible is an HTML meta tag that tells Internet Explorer how to render the page, a consideration for marketers in ensuring their websites display correctly.
XAMPP
XAMPP is a free and open-source cross-platform web server solution that is primarily used for website development, playing a role in the creation and testing of marketing websites.
XMPie
XMPie is a software solution for personalized communication, important in digital marketing for creating customized marketing materials.
XR (Extended Reality)
XR refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology, including AR (augmented reality) and VR (virtual reality), becoming increasingly relevant in immersive marketing experiences.
XSS (Cross-Site Scripting)
Cross-Site Scripting is a security vulnerability typically found in web applications, a concern for digital marketers in protecting user data and website integrity.
X-Robots-Tag
X-Robots-Tag is an HTTP header used to control indexing in search engines, crucial for SEO strategies in controlling how pages are indexed and displayed.
Xmodem
Xmodem is a protocol for file transfer, one of the earliest used. While not directly used in modern digital marketing, understanding its role in the evolution of file transfer can be beneficial.
XSL-FO (XSL Formatting Objects)
XSL-FO is a language for formatting XML data, useful in web development and for presenting data in marketing reports and digital documents.
XQuery
XQuery is a query and functional programming language, used for querying and transforming XML data, relevant in data-driven digital marketing strategies.
X-cart
X-cart is an eCommerce platform, offering tools and features for building and managing an online store, important for digital marketing in eCommerce.
Xpath Injection
XPath Injection is a type of attack that can occur when a site uses XPath queries with user-supplied input. Awareness of this is crucial for marketers managing online platforms to ensure security.
Y
YouTube Marketing
YouTube Marketing involves using YouTube as a platform to promote brands, products, or services, often through the creation and sharing of video content.
Yelp
Yelp is a business directory service and crowd-sourced review forum where businesses can manage their profiles and users can post reviews about their experiences.
Yandex
Yandex is a Russian multinational corporation specializing in Internet-related products and services, including a major search engine.
Yahoo! Advertising
Yahoo! Advertising is a service provided by Yahoo! for businesses to place ads on Yahoo’s network and associated platforms.
Yoast SEO
Yoast SEO is a popular WordPress plugin that helps website owners optimize their sites for search engines.
YouTube Ads
YouTube Ads are advertisements that appear on Google’s video-sharing platform, YouTube, in various formats like display ads, overlay ads, and video ads.
Yield Management
Yield Management in digital marketing refers to the strategy of selling the right ad to the right customer at the right time for the highest price.
YMYL (Your Money or Your Life)
YMYL stands for ‘Your Money or Your Life’, a term used by Google to describe webpages that could potentially impact a person’s future happiness, health, financial stability, or safety.
YouTube Analytics
YouTube Analytics is a set of tools provided by YouTube to measure video and channel performance on the platform.
Year-Over-Year (YOY) Growth
Year-Over-Year Growth is a comparison of a statistic for one period to the same period the previous year, often used in marketing to assess growth trends.
YouTube SEO
YouTube SEO involves optimizing your channel, playlists, metadata, description, and videos to be easily searchable within YouTube’s search engine.
Yelp Ads
Yelp Ads are paid advertisements that appear on Yelp’s platform, allowing businesses to promote themselves to potential local customers.
Yandex Metrica
Yandex Metrica is a web analytics tool offered by Yandex that tracks and reports website traffic, similar to Google Analytics.
YouTube Channel
A YouTube Channel is a public profile on YouTube where users can upload videos, create playlists, and gain subscribers.
YAML (YAML Ain’t Markup Language)
YAML is a human-readable data serialization language often used in configuration files and data storage, and can be utilized in various programming tasks in digital marketing.
YouTube Influencer
A YouTube Influencer is an individual who has gained popularity and credibility on YouTube, often collaborating with brands for marketing purposes.
Yottabyte
A Yottabyte is a unit of data measurement that is equal to 1,000 zettabytes, illustrating the vast amount of data generated and analyzed in digital marketing.
Yandex Direct
Yandex Direct is an online advertising service by Yandex that allows advertisers to place contextual ads on Yandex search result pages and its advertising network.
YouTube Partner Program
The YouTube Partner Program is a monetization program that allows creators to monetize content on YouTube through features like ads, paid subscriptions, and merchandise shelves.
YouTube Live
YouTube Live is a feature on YouTube that allows users to broadcast live content to viewers, increasingly used for events, Q&As, and other interactive formats in digital marketing.
Yandex Webmaster Tools
Yandex Webmaster Tools is a set of tools provided by Yandex to help website owners understand how their site is performing on the Yandex search engine.
YouTube Community
YouTube Community is a feature on YouTube channels that allows creators to engage with their audience through text, live videos, images, animated GIFs, and more.
Y-Axis in Analytics
The Y-Axis in analytics charts represents the dependent variable in data visualizations, often showing metrics like views, clicks, or engagement rates.
Yield Optimization
Yield Optimization in digital marketing refers to strategies used by publishers to maximize their ad revenue through various techniques like ad placement, format selection, and audience targeting.
YouTube End Screen
A YouTube End Screen is a feature that allows video creators to add calls-to-action at the end of their videos, directing viewers to other videos, playlists, or channels.
YouTube Shorts
YouTube Shorts is a feature on YouTube for creating short, catchy videos similar to TikTok, providing marketers with a new format for content creation and engagement.
YouTube Creator Studio
YouTube Creator Studio is the dashboard where YouTube content creators can manage their channels, view analytics, and access resources.
Yandex SEO
Yandex SEO involves optimizing websites for better visibility and ranking on the Yandex search engine, primarily targeting the Russian-speaking market.
Yearly Budget
In digital marketing, a yearly budget is the total amount of money allocated for marketing activities over the course of a year.
YouTube Cards
YouTube Cards are interactive elements that can be added to videos, including links to a website, product, video, playlist, or channel.
Yandex Advertising Network
The Yandex Advertising Network allows advertisers to place ads on a network of sites outside of the Yandex search engine, reaching a wider audience.
Z
Zero-Click Search
Zero-Click Search refers to a search engine results page (SERP) feature that answers the query directly at the top of a Google search result, eliminating the need for the user to click through to a website.
Zoom
Zoom is a video conferencing tool widely used for digital meetings, webinars, and other live video discussions, playing a significant role in virtual event hosting and remote collaboration.
Z-Index
In web design, Z-Index is a CSS property that specifies the stack order of elements (which element should be placed in front of, or behind, the others).
Zapier
Zapier is an online automation tool that allows you to connect your favorite apps, such as Gmail, Slack, Mailchimp, and over 1,000 more, automating repetitive tasks without coding or relying on developers.
Zendesk
Zendesk is a customer service software and support ticketing system that helps businesses improve their customer service and engagement.
ZMOT (Zero Moment of Truth)
ZMOT refers to the moment in the buying process when the consumer researches a product before making a purchase, coined by Google.
Zoho CRM
Zoho CRM is a cloud-based customer relationship management platform that helps businesses manage their sales, marketing, and customer support functions.
Zombie Pages
Zombie Pages are web pages on a site that get no traffic. They can dilute a website’s SEO and are often recommended to be removed or improved.
Zoom Marketing
Zoom marketing involves using the Zoom platform for marketing activities, such as hosting webinars, product demos, and customer training sessions.
Zealots
In marketing, zealots refer to highly enthusiastic customers or fans who are extremely loyal to a brand and actively promote it.
Zero-Based Budgeting (ZBB)
Zero-Based Budgeting in marketing is a budgeting method where all expenses must be justified for each new period, starting from a “zero base.”
Zine
A Zine is a small-circulation self-published work of original or appropriated texts and images, often reproduced via photocopier, and used in niche marketing.
Zero Party Data
Zero Party Data is data that a customer intentionally and proactively shares with a brand, which can be used for personalization and targeted marketing.
Z-Axis in 3D Graphics
In digital marketing, especially in 3D product visualizations and augmented reality experiences, the Z-Axis refers to the depth axis in a 3D graphic environment.
Zone File in DNS
A Zone File in DNS is a file that contains mappings between domain names and IP addresses, crucial for ensuring that a website is correctly accessible on the internet.
Zoom Events
Zoom Events is a virtual event platform within Zoom, designed for hosting and managing virtual experiences such as webinars, conferences, and trade shows.
Z-Targeting
Z-Targeting is a marketing term for focusing on a highly specific portion of a market or audience, akin to niche targeting.
Zeitgeist
In marketing, Zeitgeist refers to the dominant set of ideals and beliefs that motivate the actions of the members of a society in a particular period, often used to shape marketing strategies and campaigns.
Zapping
Zapping refers to the act of skipping through traditional television advertisements, relevant in understanding changing consumer behaviors in the digital age.
Zero Trust Security
In digital marketing, Zero Trust Security refers to a security concept centered on the belief that organizations should not automatically trust anything inside or outside its perimeters and must verify anything trying to connect to its systems.
Zigbee
Zigbee is a high-level communication protocol used to create personal area networks built from small, low-power digital radios, important for IoT marketing strategies.
Zoom Webinar
Zoom Webinar is a feature of Zoom designed for hosting large online events with virtual attendees, often used for digital marketing events and presentations.
Zettabyte
A Zettabyte is a unit of digital information storage that equals one sextillion bytes, illustrating the vast amount of data used and analyzed in big data marketing.
Z Pattern Layout
In web design and digital marketing, a Z Pattern Layout refers to the format that guides the eye from the top left to the top right down to the bottom left and then to the bottom right of the screen.
Zero-Day Attack
A Zero-Day Attack is a cyber-attack that occurs on the same day a weakness is discovered in software. In digital marketing, ensuring cybersecurity is crucial to protect customer data.
Zine Marketing
Zine Marketing involves using small, self-published works for niche marketing purposes, often appealing to specific subcultures or communities.
Zonal Pricing
Zonal Pricing refers to setting different prices for a product or service in different regions or zones, a strategy used in location-based marketing.
Zappos Model of Customer Service
The Zappos Model of Customer Service refers to the customer service approach of the online retailer Zappos, known for its exceptional customer service strategies.
Zero-Sum Game
In marketing, a Zero-Sum Game refers to a situation in which one participant’s gains result only from another participant’s equivalent losses.
