If you run or manage an online brokerage exchange, you are one of over a thousand brokers out there in the sea of online trading platforms. That said, with so many online investment firms for traders to choose from, how can you make sure your trading broker stands out? How do you promote your brokerage firm online?
In this article, we will go over Advanced online marketing strategies ideas that can help you run on driving more leads and revenue for your broker.
Read on to learn how, and then subscribe to our newsletter for more online marketing tips from an agency with over 10 years of experience in the Forex online advertising industry!
Advanced digital marketing techniques
As a broker, most of you probably don’t have a lot of time on your hands to learn advanced marketing techniques such as email marketing, content marketing, social media marketing, etc. So where do you start? What are some of these techniques you should be using? Read on!
Web design and development
When it comes to the internet, the role of your physical business is taken over by your website. If you care about your physical business looks, you should also care about the importance of having a good web design and development process.
What does it mean website design and development?
Web design houses elements that relate to the design and maintenance of your online hub for your broker. From the visuals to the usability and layout, web design is an online storefront that provides a certain user experience for the visitors of your online brokerage.
On the other hand, Web development brings more of the technical aspects rather than web design or appearance and layout. It has more to do with the coding side of your website features.
Yes, it would help if you had both a web designer and a web developer working together to make your website fully functional and ready for use by your online investors.
How do you promote a broker with website design and web development?
Of course, web design is not the classic example of advertising but represents the core of almost all online advertising you can do. When visitors find an advertisement for your online broker and click on it, you want those visitors to be directed to your site.
Therefore, your website needs to provide a great user experience. More than just making sure your broker website looks great from a visual standpoint, make sure your website loads quickly to meet the latest Core Web Vitals – your visitors expect your website pages to load in two seconds or less. If your website takes more time, you’re losing money.
You also need to make sure that your broker’s website has a 100% responsive design – that is, a fully optimized website for both desktop and mobile formats. Search engines like Google rank the content of your web pages based on their mobile performance, so your online broker website must work just as well on a mobile phone as it does on a computer or PC.
Content marketing and search engine optimization (SEO)
One of the most reliable advertising ideas for small businesses has proven to be the combination of search engine optimization (SEO) and content marketing.
Why SEO and Content Marketing?
Content marketing is advertising when you write specific content in various formats, publish it on your website, and encourage your web visitors to read it or take action. Encouraging web users to read the content by implementing SEO strategies helps your websites rank better in search engine results pages. Does posting content on your social media or sending it via email, for example.
SEO entails a process to prepare your content to be presented in search results pages to an audience that might actually see, like, and click on it.
How can you use content marketing and SEO to promote your investment firm?
First, you need to create a content marketing strategy, take the time necessary to create informative content and publish it on your brokerage exchange website. This unique and engaging content should meet both of these criteria:
1. it must be relevant to the audience your business needs. 2. the content must be something that your target audience will be interested in.
After writing your content, you need to apply SEO techniques to increase the ranking opportunities in Google search results. The goal is to rank higher in the organic search results. One of your most important SEO strategies is keyword targeting. These “keywords” are phrases that searchers use on Google. Using relevant keywords in your content, you help it rank better for those targeted words or phrases.
The best keywords for your broker are determined by search volume and competition level. Choose keywords that your broker’s website can compete with and have the best search volume compared to your website’s competitive leverage. Think of these keywords as an opportunity for your website to rank better – and get more leads to click on your web pages content.
Online advertising with pay-per-click (PPC)
SEO is very effective at gaining organic Google traffic, yet there is a way to drive even more traffic to your website. With pay-per-click (PPC) advertising. Use it as a form of gap coverage.
Why use PPC advertising?
PPC advertising means that you get paid for displaying ads for your broker elsewhere on the internet. It can be a banner, text ads or ads on third-party websites or ads at the top of Google search results pages.
You only pay for clicking on these ads, not for the impressions they receive or the times users have seen them. That makes these ads a cost-effective strategy. And one of the most common ways forex brokers advertise their firms.
How can you promote your broker with PPC ads?
First, you need to create PPC ads on Google Adwords. To do this, you will first need to create a Google Ads account (if you don’t already have one). Similar to your SEO content, PPC ad campaigns will target specific keywords.
But now, with paid ads, you will be bidding on your selected keywords in Google Ads, and every time one of those keywords is searched, Google might display one of your ads at the top of the search results pages.
Every time a searcher clicks on one of your ads in these Google search results, they will be redirected to the ad LP on your website. A good practice is to create unique landing pages (LP) for each ad you run. Some benefits of doing this are:
- Better tracking of user activity
- More opportunities for optimization
- More organization
- More manageable
- Improved conversion opportunities
Marketing on social networks
Knowing where you should advertise is crucial because that’s where your target audience is. When it comes to online advertising, no place meets these criteria better than social networks.
What is social media marketing?
Social media marketing is advertising that can get placed on one or more social media platforms. From Instagram, Twitter, Facebook to YouTube. It takes different methods to incorporate the variety of media types that these social media platforms require.
How can you use social media marketing to promote your online investing business?
There are many ways that you can use social media to promote your online broker. You can start by creating accounts for your business on the platforms you have chosen to work with. You can use social media accounts to create content and post links to your broker’s blog page or create infographics about your featured products.
You will also find a certain overlap between social networks and PPC advertising. This is because social media platforms also allow you to send paid ads to targeted groups of users using demographics, location, age, and gender, among others.
Using e-mail marketing
Email marketing will be the final item in our advanced online marketing strategies for brokerage exchange companies.
What is email marketing?
Email marketing is self-explanatory; it requires sending advertisements to your subscriber lists or third-party databases of subscribers. They are encouraged to come to your website and take action or invest if you want them to.
How can you use email marketing to promote your online broker?
Email marketing brings a variety of revenue opportunities because it allows your exchange to increase customer engagement. Your list of users will respond more positively to your advertising if you mention their name directly and move their personal interests toward a solution. Email marketing can help you do just that.
Sending emails also allows you to use remarketing tactics for your business. With remarketing, you send ads to visitors who visited your brokerage website but left without signing up or taking action. Focus on receiving emails from your website visitors using a capture form as they interact with you on your website, and follow up their visit with some email advertisement.
If you need help setting up effective email marketing, contact us today and start bringing more leads to your brokerage.
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