5 BIG mistakes small online businesses make.

5 big mistakes of businesses

In this post, we’re going to talk about one of my favourites. You may have read this before…

  1. You need a simple website
  2. Publish a lot of articles
  3. Use any image from the internet for your articles
  4. SEO is a waste of money
  5. Not having a Seamless buying journey

These are just five big mistakes you may identify with, at least a few of them. But today, you’re going to learn why you should get these mistakes out of the way and make your online business more productive.

Mistake 1. You need a simple website

You can have a simple website, but you probably don’t need one because as an online entrepreneur, you need to understand that one is what you want and the other is what you need.

Having a website with a single page may be a good start, but this approach will certainly not give you the result you need.

You need to work on your strategy and design a website that focuses on helping your potential customers through a seamless buying journey. Your homepage should clearly and beautifully display your business title, a great logo, and what your business is all about.

A beautiful website will take your online business to another level. Just like any brick-and-mortar business.

Make sure the design reflects your brand, and always with added benefits. Showcase your products, their prices, and your business contact information should be there as well. Understand that we are not referring to an “About Us” page here. Your “About Us” page should include more information about your company’s vision, background, and what makes your business unique.

Keep the message consistent throughout the website. The website design should generate engagement and have a provocative call to action. Yes, a beautiful web design is important, but your business website is primarily about making business, i.e. more sales. Pricing should be clearly highlighted with clear call-to-actions, “buy now” buttons or contact forms.

Mistake of not having a well designed website
Website features to engage more visitors

Mistake 2. Publish a lot of articles

Isn’t it funny? As search engines pay more and more attention to the quality of content, many website administrators, writers, and SEOs focus more on the quantity of content on a website than the quality of content. BIG Mistake!

For this reason, it’s more important to focus on quality than quantity. And by quality, I mean content that is well-formatted, informative, relevant, rich in content types, and, more importantly, answers search intent in one or more search queries.

Don’t just publish any content/article, it won’t help your organic presence in search engine results pages (SERPs).

Also, avoid short-form articles. Your articles should be at least 800+ words long. If you really intend to drive organic traffic to your site.

Mistakes of smaill websites
Content creating targeting search intent

Mistake 3. Use any image from the internet for your articles

OK, please don’t. Your website deserves better than that. You can’t go fishing on the internet of things and take images to just paste them into your articles or pages.

There are better and more effective ways when it comes to beautifying your web pages.

One alternative is to edit the images and change some text here and there, and you will have a beautiful and professional image to use.

One tool that I really like to use is Canva.

Canva is great, with lots of features and a nice stock of images and design elements, which is very helpful when you need to create professional images for your website.

Oh, did I mention it’s FREE?

Yes, you can use it for free. Yes, there is a premium level, but it depends on how much you have to pay for the Canva premium service.

Please don’t overload your web pages with images. They represent server requests (assets that are needed separately from others to display a website fully).

👍 Pro-tip: To reduce server requests for image assets, try using image sprites for the icons listed, such as social media icons and/or awards, etc.

Mistake 4. SEO is a waste of money

Do you see where I’m going with this mistake? Yes, because digital marketing has evolved. For many web administrators out there, SEO is a waste of resources. Their logic behind this statement is that it’s too hard to rank on Google or that it takes too long, and by the time a ranking comes, you’ve already invested a lot of money.

But I blame us SEOs. Because there are too many “SEO gurus” out there who contradict themselves. Or just selling their success instead of helping others build theirs.

There are guys like Nail Patel; This guy is what I call Super Star about SEO. But his success may not be the way for yours. Yes, there are some basic steps you will need from him if you don’t have them.

But ultimately, even he will tell you, “OK here, and you need to let me do my work on your website” because every website needs its own individual strategy. Considering the company vision, how big or small the company is, resources, goals, etc.…

SEO is not a waste of time, and it is an investment of time. And like any investment, it will yield returns depending on how good the investment was.

And that’s what I see with a lot of small businesses online. They start by publishing a lot of articles, which is just money. And after 2-3 years, they realize something is wrong. Yeah, no rankings.

As a small business, you should use SEO from the beginning. Don’t just include SEO when your website is live. Include it in the wireframing, in the planning, in the development, in everything to do with the website. If you don’t, you could end up publishing something that hurts your website instead of helping it.

If you do SEO right, it will help you:

  • Lower your cost per acquisition
  • Increase lead generation
  • Increase sales
  • Brand awareness
  • Trust in the industry
  • Plus all the additional features to grow your online business through SEO.
Seo is a waste of money | mistake
5 BIG mistakes small online businesses make.

Mistake 5. Not having a Seamless buying journey

One of the biggest disadvantages of not having a seamless Buying Journey is the loss of sales opportunities.

I can stop here, and you have just enough to figure out how quickly you can purchase your own online business. In fact, it’s a great exercise to check if your business is making this mistake. But let’s go deeper.

The number of online shoppers is on the rise. You know that, right?

But the thing is, these shoppers expect to buy what they want quickly. Give them too many complicated and unnecessary steps to pay for your products, and you’ll lose them. There is an alarming shopping cart abandonment rate of about 75%.

Do you understand that number? That’s 75 people out of 100.

Focus on providing a simple and fast checkout process. Make your payment processing so that your customers can buy quickly and seamlessly on your product pages. Don’t redirect them to a landing page (LP); that redirect could be the way to lose money.

The same buying process experience needs to happen on all users’ mobile devices. Around 54% of internet users come from mobile devices (Source: Statista). And yet, the vast majority of websites are not fast enough for mobile devices.

Statista research showing that chart about internet use during q1 2021 -
Image rights: Statista

Having multiple payment methods is not optional; it’s important for an easy checkout process. Yes, you need all major credit cards, with other solutions like PayPal, Google Pay and Apple Pay. All these different payment options are crucial to reducing the cart abandonment rate.

The future of business is online, whether you are a small business owner or a large entrepreneur trying to get a foothold in today’s online marketing industry.

Now is your chance to bring your online business to life. Why not take the first step today? Contact us for a meeting, and we can help your business.

Last words

Online audiences are more web-savvy than ever before. They are more accustomed to all the conveniences and features that big companies offer them online. But you shouldn’t let that discourage you. As a small business, you need to focus on creating a focused, well-curated website and focused on the customer experience. This approach will naturally appeal more to your customers.

These are just five simple mistakes mentioned, but you know there are more. But turn these 5 mistakes into tips you can apply to your online business today to increase the daily dwell time of visitors, so they stay longer, which in turn translates into revenue.

You need to master these tips because there could be a lot of money at stake. If you need help with any of the above tips or mistakes, don’t hesitate to contact us.

Author: SEO Consultant

Search Engine Optimization Specialist. I help online businesses on driving the audience of interest to their websites.

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